EXPD
-
Upload
palin-ningthoujam -
Category
Marketing
-
view
59 -
download
0
Transcript of EXPD
A few years ago, social media engagement used to be as easy as creating online contests and Facebook apps. Now, as the internet of
things becomes even more technologically advanced, social media engagement has
become far more demanding as attention spans are getting shorter and consumers get
distracted by the next big thing.
Online engagement rates are getting lower. People are sharing less on what used to be
top platforms earlier. Having social media profiles are as mainstream as having an email
address. This constant churn requires Innovation and this is where we come in.
We exist to help brands stand for something. By defining brand purpose and creating powerful campaigns that connect with audiences emotionally and inspire them to care and
share.
We also create content - beyond text and formats. For use across channels. Based on insights of what matters to audiences and the
channels and devices through which they consume it.
CourageYou will get campaigns that are inspired by your DNA and meant to help you show up differently.
CreativityYour brand will surprise and delight. Educate and entertain. In new and exciting ways.
AgilityYou will connect with audience online in real time. And with passion and precision.
Best Social Media Campaign, Sabre South Asia 2015 (Gold)
Best Digital Campaign, Sabre South Asia 2014 (Gold)
Excellence in Digitally Integrated Campaign, Digital Marketing Conclave & Awards 2014
Best Use of Hashtags, Socialathon 2014
Certificate of Excellence - Social Media,/ Integrated Sabre South Asia 2014/ 2015/2016
awards
Engagement - Brand page management- Influencer engagement- Online reputation management
Content- Written content- Graphic designs - Videos- Web development
Strategy- Digital roadmap planning - Campaign planning & management- Social governance- Crisis communications 01
0203
services
mumbai in a new light
• 10 mn reach, 17 mn impressions• Trending topic on Twitter• Increase in footfalls at Gateway• 100% increase in footfalls at Philips retail
outlets• LED sales in Mumbai witnessed 30%
faster growth than other cities during the campaign
• 59% customers recalled the campaign with more than 70% B2C consumers associating the campaign with LED lighting
• Enquiries of air purifier increased by 20% in 6 months
• 67% increase in searches over last year
• Leading stories and conversations on 1000+ online forums and blogs
building interest for air purifiers
brochures
infographics
newsletters
ads
websites
event collateral
Graphics for Shell: https://www.youtube.com/watch?v=jcuK6TiMc9I
Mansion Polish film for Reckitt Benckiser:https://youtu.be/lM8JhB0TM5Q
AMCII documentary:https://www.youtube.com/watch?v=UG3DPAyfoS4
Underwater cinematography:https://vimeo.com/125664208 Campaign videos, Ford Discover Smart Drive:
https://www.youtube.com/watch?v=57xBqxYbCXI
Animation:https://www.youtube.com/watch?v=57xBqxYbCXI
videos
apps