EXPD

17

Transcript of EXPD

Page 1: EXPD
Page 2: EXPD

A few years ago, social media engagement used to be as easy as creating online contests and Facebook apps. Now, as the internet of

things becomes even more technologically advanced, social media engagement has

become far more demanding as attention spans are getting shorter and consumers get

distracted by the next big thing. 

Online engagement rates are getting lower. People are sharing less on what used to be

top platforms earlier. Having social media profiles are as mainstream as having an email

address. This constant churn requires Innovation and this is where we come in.

Page 3: EXPD

We exist to help brands stand for something. By defining brand purpose and creating powerful campaigns that connect with audiences emotionally and inspire them to care and

share.

We also create content - beyond text and formats. For use across channels. Based on insights of what matters to audiences and the

channels and devices through which they consume it.

Page 4: EXPD

CourageYou will get campaigns that are inspired by your DNA and meant to help you show up differently. 

CreativityYour brand will surprise and delight. Educate and entertain. In new and exciting ways. 

 

AgilityYou will connect with audience online in real time. And with passion and precision. 

Page 5: EXPD

Best Social Media Campaign, Sabre South Asia 2015 (Gold)

Best Digital Campaign, Sabre South Asia 2014 (Gold)

Excellence in Digitally Integrated Campaign, Digital Marketing Conclave & Awards 2014

Best Use of Hashtags, Socialathon 2014

Certificate of Excellence - Social Media,/ Integrated Sabre South Asia 2014/ 2015/2016

awards

Page 6: EXPD

Engagement - Brand page management- Influencer engagement- Online reputation management

Content- Written content- Graphic designs - Videos- Web development

Strategy- Digital roadmap planning - Campaign planning & management- Social governance- Crisis communications 01

0203

services

Page 7: EXPD

mumbai in a new light

• 10 mn reach, 17 mn impressions• Trending topic on Twitter• Increase in footfalls at Gateway• 100% increase in footfalls at Philips retail

outlets• LED sales in Mumbai witnessed 30%

faster growth than other cities during the campaign

• 59% customers recalled the campaign with more than 70% B2C consumers associating the campaign with LED lighting

Page 8: EXPD

• Enquiries of air purifier increased by 20% in 6 months

• 67% increase in searches over last year

• Leading stories and conversations on 1000+ online forums and blogs

building interest for air purifiers

Page 9: EXPD

brochures

Page 10: EXPD

infographics

Page 11: EXPD

newsletters

Page 12: EXPD

ads

Page 13: EXPD

websites

Page 14: EXPD

event collateral

Page 15: EXPD

Graphics for Shell: https://www.youtube.com/watch?v=jcuK6TiMc9I

Mansion Polish film for Reckitt Benckiser:https://youtu.be/lM8JhB0TM5Q

AMCII documentary:https://www.youtube.com/watch?v=UG3DPAyfoS4

Underwater cinematography:https://vimeo.com/125664208 Campaign videos, Ford Discover Smart Drive:

https://www.youtube.com/watch?v=57xBqxYbCXI

Animation:https://www.youtube.com/watch?v=57xBqxYbCXI

videos

Page 16: EXPD

apps