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Expanding Your Orbit:Reaching Out to New User Groups
Gretchen ArnoldElaine Attridge
Patricia GreenbergKaren Knight
Kelly Near
The Claude Moore Health Sciences LibraryUniversity of Virginia
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Library Liaison Service
in the context of
the book:The Tipping Point:
how little things can make a big difference
by Malcolm Gladwell
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The Tipping Point
• Explains social epidemics using principles from epidemiology
• Looks at similarities between major changes in social behavior and disease epidemics
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Library LiaisonsORIGINAL AUDIENCES:
• Nurses
• Researchers
• CliniciansGOALS:
• Increase two-way communication
• Identify ways to make library services more user-friendly
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Reaching Out to Researchers
• Housecalls
• Email alerts
• Series of NCBI training sessions
• Researcher’s eGateway Web portal
• UVa Grant Writing Toolkit
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Reaching Out to Nurses
• Imperative to make our services & training fit into their “orbit”!
• Timing is everything
• Often their needs for information go beyond traditional library information systems
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Reaching Out to the Nursing School
• Aggressively promoted library orientation sessions
• Customized classes
• More curriculum-based sessions
• PDA support for graduate nurses
• All these efforts have resulted in a more visible presence of the nursing students in the library doing research
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Web Portal for
Nursing Students
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Expanding Our Orbit …
through an Expanded Liaison Service that would focus on hospital-based departments
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Two way sharing was a must!
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SOAP Note
•S = Subjective information
•O = Objective information
•A = Assessment of needs
•P = Plan to meet those needs
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The 3 Rules of “The Tipping Point”
1. The Law of the Few2. The Stickiness Factor
3. The Power of Context
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Who are “The Few” ?
Three types of people or individuals who, with a particular role, are critical to an epidemic.
SalesmenConnectors
Mavens
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Who are “The Few” ?1. The Connectors
• Specialists in knowing a lot of people
• Consummate networkers
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Who are “The Few” ?2. The Mavens
– “Specialists” in knowing a lot of things!
– They enjoy both the accumulation and sharing of information.
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Who are “The Few” ? 3. The Salesman
– They possess a charisma about a topic that makes others want to participate
I want to sign up!
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The 3 Rules of “The Tipping Point”
1. The Law of the Few
2. The Stickiness Factor3. The Power of Context
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The Stickiness Factor
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The 3 Rules of “The Tipping Point”
1. The Law of the Few
2. The Stickiness Factor
3. The Power of Context
![Page 24: Expanding Your Orbit: Reaching Out to New User Groups Gretchen Arnold Elaine Attridge Patricia Greenberg Karen Knight Kelly Near The Claude Moore Health.](https://reader035.fdocuments.net/reader035/viewer/2022070409/56649e905503460f94b94d39/html5/thumbnails/24.jpg)
The Power of Context
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Connectors = Liaisons?
• Also includes others both in and out of the Library– Service desk staff– Library administrators– Community supporters
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Mavens = Library Staff
• All library staff with expertise
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Salesmen = Library Administrators
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Stickiness Factor
• The small thing that could make a real difference would be our proactive and personal touch approach
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The Power of Context
• Training and providing service at their location
• Observing them at work and learning more about their needs
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Has There Been Contagion?
Yes!Yes!
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Hospital-Based Departments that have been approached to-date:
• Audiology
• Nutrition Services
• Occupational Therapy
• Orthopaedic Nursing
• Physical Therapy
• Pulmonary Function
• Respiratory Therapy
• Sleep Lab
• Social Work
• Speech Pathology
• Patient Safety Committee
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Liaison Services
• Customized classes
• Regular updates
• Reference assistance
• Online Searches & SDIs
• Customized Web pages
• Customized handouts
• Library tours
• Assistance with accreditation & CE
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PULMONARY DIAGNOSTICS AND
RESPIRATORY THERAPY EDUCATION
2004 LECTURE SERIES University of Virginia Health System
Charlottesville, VASearching the Literature – Part 1Library Resources to Assist Therapy Services
Clinicians1 CRCE Credit/1 Type 1 Contact Hour Provided
Speakers:Kelly Near, RN
UVA Health Sciences Library
Dates. Times and Locations:Monday, March 15 0800-0900
Sleep Disorders CenterMonday, March 22 1200-1300
Tolleson Classroom – HS LibraryTuesday, March 23 0730-0830
NNICU Conference RoomTuesday, March 23 1400-1500
STICU Conference RoomTuesday, March 23 2200-2300
PICU Conference Room
Sponsored By;University of Virginia Health SystemRespiratory Therapy and Pulmonary
Diagnostics Services
Target Audience:University of Virginia Health System Respiratory Therapy and Pulmonary
Diagnostics Personnel
Other UVA Healthcare Providers
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EXPAND YOUR ORBIT
You might create an epidemic too!