Expand Your Service Offerings with New Applications of Your Marketing Platform
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EXPAND YOUR SERVICE OFFERINGS WITH NEW APPLICATIONS OF YOUR MARKETING PLATFORM JUNE 18, 2015 MindFireInc Educational Webinar Series Creating marketing that drives results
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Transcript of Expand Your Service Offerings with New Applications of Your Marketing Platform
EXPAND YOUR SERVICE OFFERINGS WITH NEW APPLICATIONS OF YOUR
MARKETING PLATFORM
JUNE 18, 2015
MindFireInc Educational Webinar Series
Creating marketing that drives results
About today’s webinar…
Great insight and education
From the webinar content we publish e-books for continuing education and use with prospects
We have an entire series of e-books at www.mindfireinc.com (under resources TAB)
Why We Conduct These Webinars
Highlight our customers success
Introduce innovative use cases to meet a wide variety of customer needs
Promote the industry through ongoing education and help the community grow their success
Ask any Question
AgendaHow to tailor-design and implement, custom solutions to meet the specific needs of your clients, making you a true, strategic partner. Transform Trade Show & Event Marketing Results for
Brady Ware Innovative Third Party Maintenance Provider
Recruitment Portal solves a big customer issue Branch/Franchisee/Dealer Marketing Portal takes your
customer relationship to another level Q & A
Today’s Presenters
Dan Cornelius Jason Pitman Joe Manos
Director of Sales & Integrated Solutions Integrated Services Executive Vice President
Think Patented Think Patented
MindFireInc
TO MEET THE SPECIFIC AND UNIQUE NEEDS OF YOUR CUSTOMERS
EXPAND YOUR SERVICE OFFERINGS
Welcome Dan & Jason
Dan CorneliusJason Pitman
Think PatentedMiamisburg, Ohio
UNTAPPED AREA OF OPPORTUNITY
TRADE SHOW & EVENT MARKETING
The Trade Show Opportunity Major marketing budget area of
your customers
The customer needs are consistent across all customer types
The challenges are the same
You are already doing some of the work – it’s an extension of your business
Typical Trade Show Outcome
73% Marketers believe “gaining qualified leads” is the key success metric for live events.
60%Marketers reported low to middling satisfaction in tying the considerable costs of exhibiting to actual revenue to provide an ROI assessment.
Source: “Measuring the Tangible and Intangible Value of Face-to-Face Events, B2B, July 2012
TRADE SHOW & EVENT MARKETING
Brady Ware & Company
Brady Ware & CompanyProvides Accounting Services, as well as other specialty services for operating efficiency.
Sustainable Business Models for Long-Term Care Providers of long-term care and HCBS waiver services are
being squeezed from all sides. Brady Ware understands these operational and funding
issues. We also understand your mission and concern for those to whom you provide services.
For nearly 30 years, we have helped providers establish effective operational models that appropriately maximize the available funding.
Brady Ware & Company
ChallengeCreate a program that
would improve their Trade Show and Event Marketing results for their Long-Term
Care Division
SolutionDesign and implement an innovative program that would leverage a three
pronged Trade Show approach:
– Pre-show activities– During show activities– Post show activities
Program design considerationsKey objectives for improved trade show results:– Create a fully automated, cross media/channel
marketing program• Engage attendees prior to the show - Brandy Ware
engagement and awareness
– Set appointments for meetings at the show in advance
– Leverage an external appointment setting application– Increase the overall number of quality prospects – Provide visibility into response data of each individual
Additional Considerations
Attendee list not available for event
Leveraged last year attendee list
– 490 attendees
Two Day Event
• Awareness• Appointments
Pre-show
• Traffic• Engagement
Show Time • Follow up• Closes
Post-show
Touch #1 – FREE Boost
Touch #2 - It’s not too late
Touch #3 – Last Chance
Thank You Page
Coupon for Booth Visit
Day of the Event Update
Appointment Reminder
Text Reminder
Results of Program
Brady Ware was very pleased with the results
Over 200+ attendees visited their booth
Still calculating actual revenue results
3RD PARTY SERVICE PROVIDERS SEARCH
Divisions Maintenance Group
Divisions Maintenance GroupDivisions Maintenance Group provides facilities maintenance services for retailers and property management companies across the nation.
Companies like WalMart and CVC, among others, rely on Divisions Maintenance Group for complete, full service maintenance care of their facilities.
Divisions Maintenance GroupChallenge
Identify, locate and develop qualified third party service
providers that meet the qualification standards for Divisions 3rd Party Service
Provider Program.
Free up staff and deliver qualified firms based on
DMG’s overall qualification process.
SolutionCreate a fully automated,
Recruitment Portal
Deliver all qualified firms back to them for entry
into their CRM
Program Design ConsiderationsThink Patented created a fully automated, Recruitment Portal:
– Allowed potential service providers to log-on and complete a pre-qualification form
– The ability to upload:• W-9’s• Insurance coverage information• As well as, other important documentation
– Completed packet of information was submitted to a group of Divisions
Internal recruiters:• They could approve the next step in the evaluation process• Or deny the application in real time
– The solution also sent reminders to applicants for missing parts of the
application package
Direct Mail Touch
Back of Mail Piece
Service Provider Approval Email
New Application Submitted
Still Time to Sign Up
Results of the Program The TP solution fully automated all processes, eliminating all of the
manual steps to identify and qualify applicants
Delivered better overall efficiency, and freed up the Divisions staff to spend the majority of their time evaluating quality applicants
Divisions estimated that they saved over $150,000 in internal labor costs by implementing the innovative solution
This is the first step in helping Divisions achieve success in new areas
Next Step: Work with Divisions to drive providers to an automated job board, with SMS messaging
TRANSFORMING THE WAY COMPANIES MARKET
Franchisee / Dealer / Multi-Branch Marketing
Portal
Marketing Portal Use Case Provide Branch, Dealer and Franchisee locations
the ability to create on demand marketing programs for all critical marketing activities
Even the largest marketing departments can’t keep up with the demand so this area is a challenge
A well designed, marketing portal changes all of that and more…
Program design considerations Complete flexibility for program elements
Unlimited campaign and program design options
Provides each location with the ability to make market specific changes for their unique needs
All versions/variable content and offers are specific to each location
Meeting Your Customer’s Varied Needs
The marketing portal we viewed is one dynamic way to meet the ever changing needs of your customers with a programmatic approach that delivers a lot of value
Meeting the unique needs of your customers opens up new doors of opportunity in many new areas
It also builds deeper relationships and positions you as more that a service provider, but a critical resource for success!
Q & A Jason and Joe
We are here to help you
Your Hosts
Dan Cornelius Jason Pitman Joe Manos
Think Patented Think Patented
MindFireInc
