SERVICE PROVIDER SOLUTIONS

Expand Your Market Opportunities

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The World Is Changing Rapidly

You must be able to adapt to take advantage of opportunities. Speed and agility are critical.

Digital disruption is creating massive

new opportunities.

Entire industries are being reimagined.

Customer preference is changing how we engage technology.

This change is happening everywhere.

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Creating New Opportunities for Service Providers

Cisco estimates new business models and revenue streams to be US$1.7 trillion in the next decade.

50BILLION

7B mobile phone subscriptions*

Number of devices by 2020***

3/5 world population still not connected**

“The Growth of the Global Mobile Internet Economy,” bcg.perspectives, Feb. 10, 2015. “40 Percent of Globe Has Web Access, 4.4B Still Unconnected.” PCMag, Oct. 7, 2013.Cisco Visual Networking Index: Forecast and Methodology, 2014–2019, Cisco, May 27, 2015.

***

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Entering New Markets Is CriticalTo grow and stay competitive, you must take advantage

of new opportunities.

New Geographies New Customer Segments

Personal Business

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Entering New GeographiesTargeting underserved geographies with new services can lead to significant growth opportunities in developing markets.

Sub-Saharan Africa

Worldwide mobile Internet market share

2011 TODAY

60%of the population has mobile access, compared to 2% who have fixed-line access.*

36%and growing*

18%

* “The Growth of the Global Mobile Internet Economy,” bcg.perspectives, Feb. 10, 2015.

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Growth in consumer segments is driven by mobility, cloud-based services, applications, and new content.

1. “The Growth of the Global Mobile Internet Economy,” bcg.perspectives, Feb. 10, 2015. 2. Amit Chowdhry, “Facebook Releases Lite Android App for Emerging Markets,” Forbes, Jan. 26, 2015.3. “Cisco Visual Networking Index Global Mobile Data Traffic Forecast Infographic,” Cisco, Feb. 4, 2014.4. Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update 2014–2019 White Paper, Cisco, Feb. 3, 2015.5. Natasha Lomas, “Mobile Ad Market Spending To Hit $18BN In 2014, Rising To ~$42BN By 2017, Says Gartner,” TechCrunch, Jan. 21, 2014.6. 2014 Cisco Connected World Technology Report, Cisco, Nov. 5, 2014.

Entering New Personal Services Markets

50 countries delivering Spotify1

10X wireless data traffic by 20194

69% of the world’s mobile traffic will be

video by 20183

75% of professionals would choose their

smartphone over TV6

1.23B monthly Facebook users (945M mobile)2

Global mobile advertising worth US$41.9B by 20175

vs.

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Looking for new ways to transform their business, commercial customers are turning to service providers to help reinvent and revolutionize their business.

Entering New Personal Services Markets

According to the American Telemedicine Association (ATA), http://www.americantelemed.org.“The Growth of the Global Mobile Internet Economy,” bcg.perspectives, Feb. 10, 2015.

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• 2/3 of organizations have adopted flexible work models.

• The worldwide UCaaS market will be US$5.3 billion by 2018.

205 231— vs.—Number of countries participating

in the 2012 Summer Olympic GamesEstimated number of countries using

cloud collaboration solutions

The Emergence of Telemedicine

USA

KENYA

Nearly 50% of hospitals currently use some form of it.*

10M people use mobile networks to access MedAfrica services.**

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Speed to market is the new currency of value for service providers. Achieve it with innovations like software-defined networking (SDN)

and network functions virtualization (NFV).

Building a Faster Network

ITaaS Service Provider Opportunity and Implications, AMI Partners, March 11, 2015.Consumerization of IT Services Accelerates Service Providers Market Expansion, AMI Research, March 2015.Based on the benefits associated with the right implementation of SDN/NFV. Cisco BTA Monetization and Optimization Models, Cisco VNI, Frost and Sullivan, ABI Research.

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80%believe this will improve the speed of service deployment.*

88%believe this will help them sell more services.*

38%Revenue increase

by 2019 for service providers that offer IT as a service.***

Up to 70% of businesses indicated that they would switch to service providers with these technologies.**

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The Cisco® Evolved Services Platform delivers automation and services orchestration on a programmable network.

Getting More from Your Network

78%reduction in operating expenses*

200%increase in ROI*

Business case for Cisco ESP and NFV.*

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Case StudyDeutsche Telekom Seizes an Underserved Market Opportunity

ChallengeBring small and medium businesses critical IT technologies that typically only larger companies enjoy.

SolutionWith Cisco, Deutsche Telekom developed a cloud VPN service that delivers self-service, high security, cloud-managed services and automation.

ResultsSmall businesses get vital services that are easy to manage and within their budget.

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Case StudyTelefónica Unveils “LTE in a Box”

ChallengeFor some businesses, a public LTE network doesn’t meet their needs, such as extra security or performance.

SolutionBased on Cisco Premium Mobile Broadband architecture, Telefónica launched “LTE in a Box,” a private LTE network that delivers carrier - grade infrastructure.

ResultsIndustries such as oil and gas, logistics, machine-to-machine, and public safety now have a secure communications model.

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Lower infrastructure costs.

Reach new markets.

Increase competitiveness.

Improve loyalty.

Deliver new capabilities for customers.

Benefits for You

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Service creation is simpler and delivery is faster, allowing you to react quickly to new market opportunities.

Visit cisco.com/go/sp to learn more.

@CiscoSP360

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