Exp: 16.3 yrs. ; 8 years in Corporate; 8.3 years in ... SURABHI SINGH Exp: 16.3 yrs. ; 8 years in...

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  • SURABHI SINGH

    Exp: 16.3 yrs. ; 8 years in Corporate; 8.3 years in Academics and

    Research

    ACADEMICS

     PhD -Marketing (Thesis Submitted) from Aligarh Muslim University  

     Advanced Diploma in Management (ADIM) equivalent to M Phil from AIMA with A grade (2012) 

      PGDBA(Post Graduate Diploma in Business Administration) in Marketing from

    Symbiosis Institute, Pune with 1 st

    Division.(2006) 

     MCA (Master in Computer Application) from IGNOU, New Delhi with 1 st

    Division. (2006) 

     CIG(Certificate in Guidance) from IGNOU, New Delhi with 1 st

    Division.(2000) 

     MCOM (Master in Commerce) from Kanpur University with 1 st

    Division(2000)   BCOM (Bachelor Degree in Commerce) from Kanpur University and Lucknow

    University respectively with 1 st

    Division. (1998) 

     Intermediate in 1995 and High School in 1993 from CBSE Board with 1 st

    Division. 

    TEACHING EXPERIENCE

    1.Associate Professor, Jaipuria School of Business (Mar, 17 –Till Date)

    Job Responsibilities

     Currently Associate Professor-Marketing & Data Analytics (PGDM) in the Organization. 

     Currently taking up Marketing subjects in PGDM I and II year.  Designed the Course Curriculum of all subjects with the help of area advisory

    council in Marketing.  Coordinator- Website and Social Media. Engaged in executing digital marketing

    strategies to improve the visibility.  Coordinator-MDP. Engaged in organizing training programme based on trends of

    market.  Engaged in designing Student Development Programme and provide training to

    students on Data Analytics.  Designed and developed Management Development Programme for senior and

    middle level Executives as Programme Convener and Resource Person in the area of “Digital Marketing for Transforming Corporate Culture‟, July 8, 2017, Centre for Advanced Data Analytics, Jaipuria School of Business, Campus, and Ghaziabad, India.

  • Achievement

     Is associated with ICBTM, Dubai in Program Review Committee since January 2017. 2. Assistant Professor, GLBIMR (Oct, 16 –Till Date)

    Job Responsibilities

     Currently Assistant Professor-Marketing (PGDM) in the Organization.   Taking up Placement Readiness Session of Marketing with PGDM II year students.  Currently taking up Statistics, Research and Marketing subjects in PGDM I and II

    year.  Part of Social Media Team of Institute.  Organizes Certification Course on contemporary subjects in association with

    MSME and Ministry of Corporate Affairs. 

     Achievement

     Is associated with AIMS-14, in Program Review Committee since 2016.  Is associated with ICBTM, Dubai in Program Review Committee since January 2017.  Is in organizing committtee DMA's Diamond Jubilee Convention- A smart NCR in 2025

    on February 14, 2017.

     Invited as Trainer on “Obtaining Market information and Conducting Market Survey” for around 40 international delegates at NIESBUD on December 13, 2016.

     Invited as Trainer on ‘Use of ICT in Project Management’ in NIESBUD for around 50 international delegates on October 6, 2016.

     Core committee member for organizing Mega Fest-SANKALP on November 25, 2016 where more than 25 institutes had participated. Brought Sponsorship from

    Future Group. Coordinated the event of Revenue Simulation Exercises by Prof H

    G Parsa.

     Invited few companies like Bajaj Capital, AUDI to campus for placement of PGDM students.

     Provided the opportunity to PGDM I year for Live Projects in ITC.  Involved in CSR club in campus.   Invited as Trainer on “Obtaining Market information and Conducting Market Survey”

    for around 40 international delegates at NIESBUD on February 14, 2017. 

    3. Assistant Professor, IMS Ghaziabad (Nov, 14 –Sep, 16)

    Job Responsibilities

     Served as Assistant Professor-Marketing (PGDM) in the Organization.  

     Involved in teaching Marketing Research, Digital Marketing, Consumer Behaviour and CRM 

      Organized unique live project event “Marketing Plan Contest” in association with

    FMCG Company Anmol Bakers P Ltd.  

     Also organized creative Marketing event “T-Shirt Painting Competition” in association with Jeevom Healthcare and Bhilwara Group of Industries. 

     Given additional responsibility of coordination for TESS under which events like  “Entrepreneurial Venture Contest”, “Social Media Boot Camp” and “Angel Investor Talk Series” have been organized. Imparted SPSS (an analytical tool) training and Internet Marketing training to PGDM students in Lab. 

     Additional responsibility as Coordinator of Mentoring Programme. 

  • Achievement

     Has been associated with ICMIS, Bangkok in Program Review Committtee since

    2014.   Invited as Resource Person on ‘Online Marketing’ in NIESBUD on May 30, 2015.   Invited as Resource Person for ‘Train the trainer on Digital Marketing’ workshop

    as Master Trainer in NIESBUD on April 10,2016  Completed Consultancy project of NIIT with PGDM students on ‘Effective Digital

    Marketing Tool for Skill Enhancement Programmes of NIIT Vaishali’ on May,

    2016   Received appreciation for organizing FDP on Advanced Research Tools-SEM in

    association with CEGR on July 4, 2015 with 55 external delegates.   Invited as Resource person on ‘Identification of market and conducting Market

    survey’ for international delegates in NIESBUD on July 13, 2016.  Achieved success in getting the prize for my students in B School Competitions and

    case study challenge.  Involved in SIP and final placement of PGDM students.

     4. Assistant Professor, IMS Noida (Sep, 10 –Nov , 14)

    Job Responsibilities

     Assistant Professor-Marketing (Deptt of Management) in the Organization. Additionally was given the responsibility of Department CRC Coordinator- PG and Area Chair-Marketing and IB. 

     Involved in teaching Service Marketing, Advertising and Sales Promotion,  

    Rural Marketing, Marketing Research, Retail Marketing, International Marketing, Marketing Management, Consumer Behaviour, Digital Marketing, Product and Brand Management in four years. 

      Received Memento and appreciation certificates for organizing National and

    International Conferences.  

     Organized Marathon “Run for Health” in association with Running and Living Foundation and Morpheus Group. 

      Organized unique inter college and intra college events like Innovation

    Competition, AD MAD Show, AD Craft and Kabadi Bazaar in the campus.  

     Involved in providing true learning to students. Actively involved in teaching, administration, consultancy & research. 

     Organized and Attended the FDPs. 

     Involved in Programme Coordination.

    Achievement

     Invited as Resource Person on “Retail Marketing” in NIESBUD for international working executives on July 17, 2015 

      Invited as Resource Person on “Service Marketing” in BPCL, Loni Plant for

    sales staff on Nov, 2010   An appreciation letter with Rs 15000 and “A” Grade Faculty was received from

    management. 

  • 5. Lecturer-Career Convent College (Jan,01-Aug,02) Job Responsibilities

     Lecturer in the organization and coordinator for undergraduate programmes.

    CORPORATE EXPERIENCE

    1. Project Associate, Heritage Vikas Sansthan (NGO) (Jul, 09 –Sep, 10)

    Job Responsibilities

     Representative of Delhi, NCR for the organization. 

     Coordinating various welfare activities depending on the project grant received from the Govt. 

     Organizing various Trainings/Workshops for villagers/unemployed in order to develop self-reliance in them. 

     Help them Identifying Market/Customers for their home grown products. 

     Worked on Government funded research projects meant to provide entrepreneurship opportunities. 

     Organized seminars and workshops for teaching such entrepreneurship skills. 

    2. Asstt. Manager – Support Functions, CNEB News Channel (Aug, 08 –Jun, 09)

    Job Responsibilities

     Coordination between various departments of the channel while ensuring deployment of Management Strategies & Decisions. 

     Escalation of Operational Issues to Management.   Identifying various Automated Software needs of Organization for internal

    operations and ensure smooth deployment of the same across functions.   Handling various marketing communication.   Identifying potential advertising agencies and Regular Coordination with them for

    Business Activities.   Consolidating/ analyzing various Marketing Reports (e.g. TAM, Daily Sales

    Report etc.)  Analyzing & Reviewing TV Program Scheduling Activities based on TRP

    ratings.   Analyze & Identify appropriate Slots for various Commercials and their

    scheduling.   Review & Follow-up for payment schedules of key clie