Exotica Fruit Bar Draft 12
Transcript of Exotica Fruit Bar Draft 12
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Doctor: Have fresh juice in the morning, your haemoglobin level islow. Please do not have packed/tinned Juices as sugar level inthose products is very high.
Me: Is there no one to serve me Fresh Juice at my meal table.
What to do now..?...........................................
EurekaExotica!!!!
Lets open up Exotica
But Whats that ???
Origin of the Idea!!!
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ExoticaSqueeze the best out oflife!
TM
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EXOTICA
Flow of the PresentationAbout the Company
Objective and Vision
About the Founders
Market ResearchBusiness Model
Finances
Operations
Human Resources
SWOT Analysis
TM
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EXOTICAAbout the C mpany
EXOTICA is going to be one of the firstcompanies in India to offer 100% natural freshlysqueezed juices. The business plan is to launcha chain of juice bars in the country like neverdone anywhere else in India.
The Differentiating Factor is that we want tobe in the business of home delivery of FreshJuices so as to provide a alternative to peoplewho do not want to consume Tinned Juiceswhich has excessive Sugar and additives.
TM
Squeeze the best out of
life!
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EXOTICA
B ECT VE
To be the most sought after single stop for all the
healthy natural Juice.
VISI N
To be biggest & most valued healthy natural food chain
in India.
Missi nInvolve our stakeholders in our best growth path for
Healthy-Societal development along with business
proposition.
TM
Squeeze the best
out of life!
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EXOTICA
Products/ Services of the Company Exotica stems from a simple fact that more than
95% of the Juice consumed at home is a packed
Juice which is not fresh.
Exotica want to make the natural juices available atthe Meal table whenever it is required.
Exotica would deliver its products to the homeswhere they can be consumed fresh withoutworrying about the additives added to the juice
as preservatives. We would also break free from the traditional juices
and deliver the variety that is not available in
packed/tinned juices.
TM
Squeeze the best out
of life!
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EXOTICATM
Squeeze the best out of
life!About the Fo nders
Keval Desai
Founder,
Managing Director
Mansi Doshi
Founder,
Head- Operation
manager
Indrajeet Darji
Founder,
Head - Finance manager
Vikas Jani
Founder,
Head HR Department
Ankit Mistry
Founder,
Head-Marketing Department
Lets Squeeze them out..!!!!!!
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EXOTICATM
Squeeze the best
out of life!Business Model
Positioning:
Pitted against Tinned Juices / Unhygienic
vendorsHome Delivery at the Breakfast time/ Evening
Parties.
Special Juices for Diabetic/ High BP/ Low BP
Customers
3 Broad Ranges : Standard, Power, ExoticSubscription Based Model (e.g. Milk) + Available
at Shops
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EXOTICATM
Squeeze the best
out of life!Business Model
Segmentation:
Middle/Upper Middle Class Families
Standard/Exotic
Health Conscious Individuals Power
Patients (Diabetes, Obesity, High BP etc)Health Club/ GYM Members
Working Couples, High Income Youth -
Standard/Exotic
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EXOTICATM
Squeeze the best out
life!
Roadside thelas/cartsAverage sales per day
Tier III 230 es
Tier
II 350 esTier I 420 es (Mumbai Lies Here)
Avg price per glass of juice Rs 20 - Rs40 (depending on size & mix)
Traditional juice-parlors
Average revenue per dayTier III Rs 15,000 - Rs 20,000Tier II Rs 20,000 - Rs 25,000Tier I Rs 30,000 + (Mumbai Lies Here)
Market Research
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EXOTICATM
Squeeze the best out o
life!
Operations
Unit Operation Result
Procurement On the Regularly basis
Mass transfer Fruit delivered, dry cleaned
Extraction Washed
Separation Sized, graded
Separation Peeled, cored and de-seed
Size reduction Crushed
Pressure application Juice extracted
Juice Presentation/ Packaging Delivery to the Customer
Juice
Processing
Procurement
Delivery
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EXOTICATM
Squeeze the best out of
life!Human Resource
5 Partners
3 Master Chef
10 Assistant Chef20 Administrative staff
5 Marketing personnel
5 Distribution Manager
30 Permanent Delivery Boys
15 Temporary Delivery Boys
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EXOTICATM
Squeeze the best out of
life!Finances
Required Startup Funds
Salary and Wages
Fixed Operating Expenses
Projected Sales Forecast
Income Statement up to 3 years
Cash Flow Statement
Balance Sheet up to 3 years
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EXOTICATM
Squeeze the best ou
life!
MenuCard
The Body Cleanser - E The Cholesterol Buster - P Super Breath - E
The main benefits of
this juice include
revitalization of the
body, good for cold
and glowing skin.
Beauticians usually
prescribe this juice
because of its
extremely good
effects on the skin.
A juice made from Applecucumber and celery is
known to fight cancer
and reduce cholesterol.
It also improves any sort
of stomach upset and
headache. This juice is amust have once you
have crossed your 30s. If
you have this juice every
other day, then you will
not have to worry about
your cholesterol level
any more.
This juice isspecifically for people
who want to improve
their skin complexion.
The ingredients are
Apple, Carrot and
Tomato. For bettereffect use Green
apples. This juice also
had an added
advantage of
eliminating bad
breath. This is due to
the Apple, Tomato
combination.
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EXOTICATM
Squeeze the best ou
life!Super Cooler - E Super Skin - E The Wild Thing - E
A combination of
Bitter gourd milk and
Apple is used when
one generates lots of
internal body heat.
This juice will instantly
cool down your
internal body heat
and make you more
comfortable. It also
fights bad breath just
like our previousrecipe.
It is a very well knowfact that orange and
cucumber are the most
vital things to have if
one is concerned about
the skin. A combination
of these two combinedwith ginger will act as a
supper supplement for
your skin. Its combined
effect will improve the
skin texture and
moisture content in the
skin. It is also a body
heat reducing drink.
Now, this one is oneof my favorites. Apple,
Pineapple and
Watermelon blends
together to form a
wonderful mouth
watering juice whichis excellent for you
kidney and bladder. It
also helps dispelling
excess salts from your
body. Some people
use a tint of salt with
this juice but I like to
drink it as it is without
the salt flavor.
MenuCard
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EXOTICATM
Squeeze the best ou
life!Strength Weakness
Unique Idea Seasonal availability of fruits
Low Entry barrier Perishable CommodityHigh Demand-Rising Health
Consciousness Non-perinial consumption pattern
Professional Tie-Ups for Selling Points Endorsement dependentOrganized & professionally run
Business
Strong Backward & forward value
chain
Threats Opportunity
Un-organized Juice vendor High Demand-Rising Health Consciousness
Rising Cost of Raw Fruits More avenues for tie-ups
Fall in Demand due to heck tick time
schedule Rising Youth demand
Seasonal Variations High Density of Customers at single place
Strengthening storage Capability/SCM
More availability of fruits from diff.
Location
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EXOTICATM
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Advertisement on television
Hoardings on roadsAwareness through radio
Visit at schools & colleges
Advertisement in Print Media
Free sample
Advertisement through internet
Marketing Strategy
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EXOTICATM
Squeeze the best out of
life!Web Marketing
Facebook Twitter
Creating a community on
facebook.
Creating a Fan page on
facebook, This will enable thebrand to keep its TA engaged
and updated on the introduction
of new flavours and events
Creating an active account on a
micro-blogging site such as
twitter, where regular tweets on
product and event updates willensure interactivity Followers will
be encouraged to tweet their
suggestions on new flavours.
In order to reach out to the Target Audience and ensure that they feel more
connected with the brand it is necessary to start making conversation
through our website i.e. www.exotica.com, well also contact our customers
through following public networking sites.
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EXOTICATM
Squeeze the best out of
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FUTURE OUTLOOK
Target of capturing 5% of the market share within a year and
30% by 2016-end
Initially we would be outsourcing the processing of fruits, but
after 3 years we would check the feasibility of starting our own
processing plant.
R&D Department to be set up by 2013 early, in order to
facilitate innovation in existing products.
We would open Satellite Branches in Major Cities to facilitate
product training & improve on Market Share.