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EXL Strategy

5 KEY COMPONENTS

1. CHOOSE THE BATTLEGROUND..BUILD DOMAIN COMPETENCE.CHOSE

$. IN THOSE AREAS.!E !ANT TO BE KNO!N AS CATEGORY KILLER..CU

'. (ee) tra(*+r,at-+(a /0- /et.t+ e2 tra(/*+r, te 3-e(t/ 4/-(e//..H-g T+3 3/t+,er 3e(tr-3.-0e 3+g(-7a(t.t-(0 a4+t te 3/t+,er 8r

Baa(3e -( gr+9t a() 2r+8ta4--ty./e 9e( 9e 4e-e6e tat 9e 3a((+t gr

Category killer in chosen verticals and hor.

Intergated outsourcing and transformation oering.enabled by d

"High Touch" customer centric business model

prudent mix of organic and inorganic revenue groth

!mployer choice #e did an employee satisfaction survey..$%& l

(uccess )actors

+3/ +( /ee3te) -()/t-re/.+2erat-+(a e:3ee(3e.*+3/ +( 3/t+,er /

*ey +ecisions

Treat *r+, IT

L-*e a*ter +a0 -

Strategy -( eat3are )+,a-(

+22+rt(-t-e/ -( a(ayt-3/

,oad -head..

C+,2e: 2r+3e//e/ -( *+3/ )+,a-(/.)+,a-( *+3/e) te3 2at*+r,//e

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E! "ERTICALS AND HORI#ONTALS

RENTLY THEY ARE IN INSURANCE AND IN. SER"ICES.1%%& MARKET SHARE IN INSUR

%& +* te 3rre(t re6e(e/ 3+,e *r+, tra(/*+r,at-+(. t.

+9 a(y ,+re

main focused technology solutions

st year satis'ed..

ta-/*a3t-+(.2r)e(t /e * 3a2-ta.3rre(ty 9e are )e4t *ree

+* a(ayt-3/ -( /+t-+(/.

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NCE