Exhibitor Staff Training
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18-Jan-2017Category
Sales
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Transcript of Exhibitor Staff Training
Exhibitor Staff Training
Exhibitor Staff Training
Why Do I Need This?
My Staff are Trained Professionals and Successful Sales People
85% of your success at a trade show or event is reliant on your staff
WHY??
Why Train?Because only the staff can have a conversation with the visitor
Why Train?They are the first connection the visitor has with your company and brand
Differences Staff Need to UnderstandThe skills to approach strangersAbility to assess needs quickly/on the flyHow to conduct demonstrations in a unique environment
Differences Staff Need to UnderstandUnderstand organizational objectives and outcomes of the eventHow to capture quality information for meaningful follow up post event
Research shows a visitor will wait 15 seconds to be engaged, if not greeted they will exit, unlikely to return
This is why selecting the right staff and training them is so important
Benefits of TrainingPrepares the staff to meet this specific audienceProvides a comfort level in an unfamiliar environmentDemonstrates how to transition their skills from what they do everydayEmphasizes how to capture quality information for proper follow up post show
Benefits of TrainingA prepared staff are excited to be thereMore likely to carryout objectives of organizationLeaves a positive and memorable impression in the visitors mindSets the stage of next steps towards a sale post show
For more information on Training and/or coaching at your next event contact:marketech360 your training and measurement [email protected]
