Exhibitor Staff Training

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Transcript of Exhibitor Staff Training

Exhibitor Staff Training

Exhibitor Staff Training

Why Do I Need This?

My Staff are Trained Professionals and Successful Sales People

85% of your success at a trade show or event is reliant on your staff


Why Train?Because only the staff can have a conversation with the visitor

Why Train?They are the first connection the visitor has with your company and brand

Differences Staff Need to UnderstandThe skills to approach strangersAbility to assess needs quickly/on the flyHow to conduct demonstrations in a unique environment

Differences Staff Need to UnderstandUnderstand organizational objectives and outcomes of the eventHow to capture quality information for meaningful follow up post event

Research shows a visitor will wait 15 seconds to be engaged, if not greeted they will exit, unlikely to return

This is why selecting the right staff and training them is so important

Benefits of TrainingPrepares the staff to meet this specific audienceProvides a comfort level in an unfamiliar environmentDemonstrates how to transition their skills from what they do everydayEmphasizes how to capture quality information for proper follow up post show

Benefits of TrainingA prepared staff are excited to be thereMore likely to carryout objectives of organizationLeaves a positive and memorable impression in the visitors mindSets the stage of next steps towards a sale post show

For more information on Training and/or coaching at your next event contact:marketech360 your training and measurement [email protected]