Exhibitor Prospectus JAN • MIDWEST

AUG • NORTHERN CALIFORNIA

OCT • SOUTHEAST

www.FaceandBody.comLearn what estheticians, spa owners and beauty professionals have to say about Face & Body.

2 | Face & Body® Spa Expo & Conference | www.FaceandBody.com

The Market

Buying & Networking with 10,000+ Spa, Wellness & Medical Professionals Advancing Skin Care

Experience Skin Inc.’s Face & Body Expo & Conference

• Where industry experts connect withleading brands in advanced skincare & wellness.

• Leading spa owners, managersand estheticians attend every yearto advance their skills, businessacumen & to expand their productknowledge.

• Exhibitors & sponsors participateevery year to establish newaccounts, sell products andnetwork with top Spa & WellnessProfessionals

Rosemont, IllinoisJanuary 21–23, 2018

San Jose, CaliforniaAugust 26-28, 2018

Atlanta, Georgia October 7-9, 2018

“We are loving the show. We have been thoroughly impressed. We love all of the clients who have been coming, the classes have been awesome, and we would definitely recommend it for next year. Don’t miss out!”

—Braylan Crain, Borboleta Beauty

are Owners, Executives, Managers, Estheticians & Medical Professionals

8 out of10 Attendeesachieved their goals at Face & Body

9 out of10 Attendeesplan to attend next year

9 out of10 Attendees

Job Function

45% Esthetician

39% Owner/ Manager

10% Cosmetologist/ Massage/Nails

5% Medical Professional

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Raising the Bar at Face & Body

Katie AndersonConference Director of Face & Body, Managing Editor of Skin Inc.

1 2016 ISPA Spa Industry Study

This year is a big one for Face & Body and Skin Inc., as Skin Inc. is celebrating 30 years in the biz. When we started 30 years ago, it was because a number of estheticians and skin care professionals were subscribing to our sister publication Cosmetics & Toiletries for cosmetic chemistry and physiology knowledge. When we talked to them, they expressed a deep need for skin science and spa business information that they did not get in school, and Skin Inc. was born. Our pioneer issues were designed for the skin care professional interested in expanding their knowledge to boost their bottom line and their career, and Face & Body was founded a mere five years later for that same professional—you.

In 2018, we are celebrating 30 years, with exciting content and, exclusive events and unique offerings all year long, many of which you can find at Face & Body. For starters, we are having Anniversary Power Panel keynotes at each of our Face & Body events, with the first one being Fight for Your Right: Protect Your Scope on Jan. 22, 2018 at Face & Body Midwest. We are also planning a few celebrations and exciting visual elements celebrating the past 30 years of spa at each of the Face & Body events.

As you may know, the traditional anniversary gift for 30 years is something pearl. Now, we aren’t telling you to buy us pearl earrings. Rather, we will be bringing more pearls of wisdom to our educational content at Face & Body than ever before. The Advanced Education Conference will feature more tracks (now with full and half-day pricing) and The Skin Inc. LIVE! stage will return to bring education and entertainment together to a live stage on the show floor.

We are excited to be 30, but we know that we only got here through the devotion of our authors, our readers, our speakers and our attendees—our spa family. Please join us at a 2018 Face & Body and share your pearls of wisdom.

Yours in education,

Purchasing Power

Business Type

80% 45%

6%

45% of the attendees manage, own or work a Day Spa/Full Service Salon

25% of the attendees manage, own or work a Skin Care Salon

4% of the attendees work, manage or own a Destination Spa/Resort/Hotel Spa/Wellness/Health Fitness

6% of the attendees manage, own or work a Medical Spa/Clinic

25%

“I loved everything about the show! I enjoyed the time and location. I had a blast the whole weekend; I left with two notebooks full of material and learned so much. I did not want it to end. The exhibitors, classes and speakers were out of this world. I can’t wait for next year’s!”

attend Face & Body to identify new products or services

8 out of10 Attendeesattend Face & Body to purchase products on the show floor

9 out of10 Attendees

4% 4 | Face & Body® Spa Expo & Conference | www.FaceandBody.com

—Attendee

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What Makes Face & Body Different

What attendees say about Face & Body…• “There’s always something new to learn at Face & Body Spa Conference & Expo”

• “I love everything about Face & Body”

• “Face & Body is dedicated and targets the needs of the professionals driving advanced skin care and wellness”

• “The speakers are fantastic, I learned a lot”

• “Their education is first class, offering variety, depth and a wide selection to serve everyone all three days of the show”

• “The live demonstrations and treatments performed on the show floor, on the Skin Inc. Live stage and in the classrooms provides practical knowledge and techniques we can use with clients immediately”

• “The daily keynotes and their speakers are incredibly inspiring and motivational; this show is a must for the serious skin care professional”

• “Face & Body is the No. 1 show for meeting new suppliers and finding new products we can use”

• “The exhibitors at Face & Body are experts, as they are very knowledgeable and extremely helpful in demonstrating their new products and their benefits”

• “Understanding the ingredients in today’s products is very demanding. I know at Face & Body I will always get the latest insight”

• “Face & Body is the premiere skin care show”

6 | Face & Body® Spa Expo & Conference | www.FaceandBody.com

What Makes Face & Body Different

What exhibitors have experienced at Face & Body…• “People coming to the show are willing to listen, learn and buy, so this

show has become a must”

• “Face & Body was our best show this year”

• “We made new contacts and did good in sales while having the opportunity to educate on why our products are different”

• “Every year we exhibit we build and maintain strong relationships that yield long-term profitable results”

• “Face & Body is a great show to get in contact with current customers and new ones”

• “Face & Body has always been a FABULOUS show! The attendees are wonderful, the show management is a pleasure, and the show is always packed. We have and always have been a loyal booth at Face & Body shows”

• “Our exhibit was well trafficked and customers were happy to see us again at a Face & Body show; great new location and timing for a skin care show in the Midwest market”

• “We are loving the show. We have been thoroughly impressed. We love all of the clients who have been coming, the classes have been awesome, and we would definitely recommend it for next year. Don’t miss out”

• “We’re at the Face & Body Show in Rosemont. This is the first year we’ve been here and it truly is amazing. … The crowds we’re just … very busy. Everywhere was super packed, everybody was happy … what a great show. Thank you Face & Body and Skin Inc.”

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Marketing Face & Body

6,000,000+ impressions for each event

Email Marketing

Targets 100,000+ Skin Care Professionals Across Multiple Channels for all 3 shows

Highlighting...

• What our exhibitors will be showcasing

• Exhibitor Demonstrations

• All 3 days of education covering: Suppliers/Exhibitor Classes

Advanced Education

IMPACT Melanoma: Skinny on Skin Certification Classes

AmSpa's Medical Spa Summit

• Must-attend special events:

Keynote presentations

Skin Inc. LIVE! demonstrations and presentations

Passport to Prizes drawing

Daily Newsletter

Digital Media

Social Media

Web

Trade Partners &

Associations

8 | Face & Body® Spa Expo & Conference | www.FaceandBody.com

Exhibition & Education Classroom Opportunities

Exhibitor Focused Education

Reserve Booth SpaceStarts with a 10'x10' standard in-line minimum area-includes 8' high back, 3' side pipe & drape, one 8' draped table, two chairs, waste basket, and company ID sign. Requirements: Proof of Insurance & Carpet. Starting at $2,400 for a standard 10'x10' in-line booth. Open corners are $200/each.

Reserve Education ClassroomsClassroom education is as much a part of Face & Body as are our Exhibits. Classrooms are available for Exhibitors to purchase and create an exclusive educational component to your exhibition in a separate meeting area off the show floor. These educational classrooms have seating capacity from 50 to 120 for interested attendees to participate for 90 minutes with your brand’s top educators. Advancing skin care is a collaborative formula of great products and great techniques. Take full advantage of your exhibition experience at Face & Body and reserve a supplier classroom on Sunday or Monday to set your brand apart. Rate: $750 (Sunday) and $650 (Monday)

Engage with this highly focused group of skin care professionals live with a display and demonstrations on the Expo show floor. Attendees from three regions across the country come to Face & Body for two days to identify new suppliers, brands, products and techniques from our exhibitors. Their experience with the Face & Body exhibitors has been second to none. They find our exhibitors to be very knowledgeable, patient and helpful as they learn about your products, ingredients and application techniques they can use on the very next day in their spa. Become a member of this elite group of skin care professionals advancing skin care and exhibit at Face & Body.

For more Sponsorship & Marketing Opportunities, please contact your representative.

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Exhibitor Sponsorship Programs

Premium Sponsorships During the ShowA live event creates energy that’s contagious in driving new business opportunities, networking, relationships and partnerships with each meeting. Lever your exhibition opportunity, by positioning your brand front & center at Face & Body with the following impact sponsorship programs available. All sponsorship opportunities include special recognition for being a Face & Body sponsor. Sponsorships available at multiple price points.

Registration SignagePosition your brand as a leading sponsor of Face & Body with your logo on the registration signage and aligned with every attendee registration confirmation. Rate: $3,500

Aisle Signage SponsorPut your brand on the aisle marker signs in your aisle or in every aisle. Raise the impact and connect your brand with everyone in the expo hall as they look up to navigate the show floor. Rate: $1,500

Passport to Prizes SponsorBe part of an elite group of exhibitors to sponsor the “Passport to Prizes” program for attendees at Face & Body. This has been a successful program for both exhibitors in driving additional attendance to their booth and for attendees by learning more about the participating sponsors. Rate: $600

For more Sponsorship & Marketing Opportunities, please contact your representative.

Lanyard SponsorHang around with every attendee as an exclusive lanyard sponsor. This is a premium impact program that escalates your brand and makes a positive impact on everyone during the show. Rate: $2,800

Step & Repeat Banner SponsorYour logo will be in every attendee selfie, when friends, colleagues and busines's partners gather together to be photographed. This is a leading sponsorship opportunity for connecting with attendees and creating long-term brand value. Rate: $2,000

Swag Bag SponsorBe seen everywhere: on the show floor, gathering areas, meeting rooms, etc. Place your brand in the hands of the attendees during the show with your brand name positioned on both sides of the bag. It’s an exclusive opportunity to distribute new collateral to attendees. Rate: $3,500 - $5,000

Powder Room PromotionPut your product and message in the hands of attendees in one of the restrooms right off the show floor. This has been a successful sponsorship opportunity to get in the hands of attendees. Rate: $3,500

Keynote SponsorSponsor one or all three days of the keynotes at Face & Body. Start the day, by positioning your brand in front of this highly targeted, engaged and excited audience as they gather to begin their day. This is an exclusive opportunity for your company to be recognized and to distribute your new collateral to each keynote attendee. Rate: $2,500

Floor Decal SponsorDirect traffic right to your booth with a 2' x2' floor decal inviting attendees to come and see you when they walk down your aisle. Rate: $550

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Luncheon SponsorShare your vision, experience and expertise during the luncheon with a 15-minute keynote presentation with this advanced group of skin care professionals on Tuesday. This is an ideal opportunity for a sponsor to highlight key trends in techniques and special ingredients in your products. Sponsor can also provide a sample and brochure at each luncheon's place setting. Rate: $5,000

Networking Coffee Break Sponsor Sponsor the coffee breaks for advanced education participants in the reception gathering area right outside the classrooms. Sponsorship includes special recognition signage in the break area and an opportunity for you to display collateral and network with the participants during the breaks. Rate: $3,500

Flash-drive SponsorSponsor the full day's “advanced education” on this special thumb-drive offering speakers’ PowerPoint slides and your educational collateral to all participants for their use in training their staff following the show and for their reference. Rate: $3,000

Swag Bag SponsorPut your collateral with your in-depth information and your brand in the hands of every advanced education participant with this special program. Rate: $1,500

The attendees participating in Tuesday's advanced education workshops are highly motivated and driven business professionals who’ve paid tuition for the day's educational program & certification. This group, by its very nature, has its own “Esprit de Corps” as these skin care professionals are acutely focused on raising the bar on their knowledge and skills for everything in spa. These limited sponsorship opportunities have been established to make them a high value to the participants and meaningful to the sponsors.

For more Sponsorship & Marketing Opportunities, please contact your representative.

Sponsorships during Advanced Education - Tuesday Only

Exhibitor Sponsorship Programs

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Exhibitor Advertising Marketing Programs

Exhibitor Marketing (limited availability)

What’s key to making every event successful is thoughtful and robust exhibitor marketing. You can invite attendees pre-show and at the show to engage with you and participate with what you’ve brought to share with them. To simplify this component of your marketing efforts we’ve put together several cost-saving programs that are both effective and efficient in driving action for your investment.

For more Sponsorship & Marketing Opportunities, please contact your representative.

Program A Enhance your Face & Body exhibitor listing with a 2' x 2' floor graphic leading attendees from the lobby to your booth and bolded exhibitor listing in pre-show and show program. Rate: $800 (Saves $250)

Program BIncludes all the items in Program A, plus it adds a pre-show direct email campaign to all opted in registration attendees–3,000+ spa professionals. Rate: $1,750 (Saves $800)

Program CIncludes all the items in Program B, plus a post-show direct email to all opted in registration attendees–3,000+ spa professionals. Rate: $2,450 (Saves $1600)

Pre-Show and On-Site Show ProgramStand out in both programs. Pre-show digital program is distributed to 20,000+ targeted spa professionals. Show program is is distributed to all attendees onsite. Contact your sales representatives to make your reservation.

Advertise on Face & Body WebsiteLinked ad to position your brand and promote your presence. Rate: Leaderboard–$4000 (limit 1) Square Ads–$1000 (limit 3)

Mobile AppGenerate booth visits with a rotating banner ad at the bottom of the mobile app page. Rate: $500

Call Your Representatives Today

OFFICE: Allured Business Media336 Gundersen Drive, Suite ACarol Stream, IL 60188, USA

Phone: 630-653-2155Fax: 630-653-2192www.Allured.com

Rosemont, Illinois January 21–23, 2018

San Jose, California August 26–28, 2018

Atlanta, Georgia October 7–9, 2018

“—The Chella Brow Bar Team

“Face & Body has always been a FABULOUS show! The attendees are wonderful, the show management is a pleasure, and the show is always packed!!! We have and always been a loyal booth at Face & Body shows.”

“—Claudio, Bio France Lab

“We are having a fantastic time. The crowd, it’s unbelievable. A lot of quality people, buyers coming from all over. This was our first time here and this show and in this area in Rosemont, and I have to say we are 100% happy the way the show turned out. The marketing, the management, the entire thing... it’s a 10 plus.”

EXHIBIT & SPONSORSHIPWESTERN REGION Cheryl O’Connor Face & Body Sales RepresentativePhone: 630-344-6052Email: coconnor@allured.com

EXHIBIT & SPONSORSHIP EASTERN REGION Shamella Anderson Face & Body Sales RepresentativePhone: 630-344-6041Email: sanderson@allured.com