EXHIBIT, SPONSORSHIP & ADVERTSING GUIDE [email protected] Once the event is approved,...

20182018EXHIBIT, SPONSORSHIP & ADVERTSING GUIDE

MONTEREY CONFERENCE CENTER q OCTOBER 11-14 q EXHIBITS OCTOBER 12-13

2 PCSO Annual Session

CONTACT

Exhibits & Sponsorship

D.J. Haman, CMP PCSO Exhibits Manager

401 North Lindbergh Boulevard St. Louis, Missouri 63141-7816

Phone: 800.424.2841, ext. 530

Fax: 314.692.8178

Email: [email protected]

Advertising

Lisa Hertlein

401 North Lindbergh Boulevard St. Louis, Missouri 63141-7816

Phone: 314-292-6515

Email: [email protected]

ContentsThe following pages contain a complete guide to exhibit, sponsorship and advertising opportunities for the PCSO 82nd Annual Session. New Waves for 2018

q Find Out What’s New for the PCSO 82nd Annual Session 3 Schedule at a Glance

q Friday, October 12, 2018 4

q Saturday, October 13, 2018 5

q Sunday, October 14, 2018 6 Exhibits

q Exhibit Hall Hours 7

q Exhibit Space Eligibility & Assignment 8

q Exhibitor Sponsored Courses, Lectures & Clinics 9

q On-Site Information 10

q ExhibitSpecifications 11-13

q Exhibit Services 14

q Hotel Information 15

q Exhibit Hall Map 16

EXHIBITOR CONTRACT 17-18 2018 Welcome Party

q 2018 Welcome Party at Monterey Aquarium A Pirate’s Life for Me! 19 Sponsorships

q Sponsorship Levels 20

q Sponsorship Opportunities 21-22 Advertising

q Advertising Opportunities 23

SPONSORSHIP & ADVERTISING CONTRACT 24-25 Future PCSO Annual Sessions 26


Thursday, October 11, 2018

CAO Sponsored Staff SessionThe session is open to all doctors and team members in attendance.

1:O0 - 4:30PM

MS. TRACY MOAWAD

Embracing Change: From Survive to Thrive

Join Tracy for Embracing Change: From Survive to Thrive. This exciting session will help your teamfindthejoyinchange(oratleastnotrunfor the hills!). Prepare to be inspired and come away with tools that will help you implement

change initiatives better, faster, and healthier than ever before.

Doc Talks (bonus day lectures for doctors)

1:30 - 5:00PM

DocTalkswillfeaturesix30-minutelecturesfromfive differentindustryleadingcompaniesinOrthodontics. These fast paced Doc Talk sessions will deliver impactful and lasting takeaways for you and your practice.

Saturday, October 13, 2018

Power Talks for Team Members(formerly staff roundtables)

12:30 - 2:30PM

Come to the table and be prepared to share, educate, in-spire, and be inspired. These powerful discussions will be ledbysubjectleaderssharingrelevantconversationsintherapidly changing profession.

This is a limited access program. Sign up early to take advantage of this extra learning and networking opportunity.

Topics

MARKETING

q The Invisible Practice – Invisalign/Aligner Experts

q CommunityBranding–Differentiation

q Building an Alpha Patient – Internal Marketing

q #Getsocial – Maximizing Social Media

MANAGEMENT

q The Executive View – Dashboards of Management

q World Class Talent – Recruiting

CLINICAL

q SitHere.SitHere.–Systems,Staff,&Schedulesfor Same Day Starts

q Master Class – Training to Mastery

TC

q The TC Only Exam – Words, Who & When

Point/Counterpoint Session2:00 - 3:30PM

MR. JOHN MCGILL AND MR. SCOTTE HUDSMITH

Specialty Dental Support Organizations vs.

Independent/Group Practices

The 2018 PCSO Annual Session will premiere a reinvented session structure, Point/Counterpoint Session. The inaugural session will be Specialty Dental Support

Organizations vs. Independent/Group Practices. John McGill and Scotte Hudsmith will share the pros and cons of these opposing views. Led by a moderator, the audience will be encouraged to ask questions and share their views.

This is a limited access opportunity. Pre-Registration is required.

New Waves for 2018

This new splash allows participants to bring the

whole family to the Annual Session. While you’re

in lecture, your little scallywags can enjoy time

with other kids. Indicate your interest in this new

program element and we will send you all the

details. This opportunity is open to children 0-12

years of age.

$60/half day and $100/full day.

Friday 8:15am - 5:15pm

Saturday 8:45am - 5:45pm

CAMP PIRATE – PCSO CHILDCARE SERVICES


THURSDAY, OCTOBER 13

FRIDAY, OCTOBER 12, 2018

8:15

- 9:4

5A

M10

:30

AM

- 12:0

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M1:3

0 - 3

:00

PM

3:3

0 - 5

:00

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DOCTORS CLINICAL TEAM ADMINISTRATIVE TEAM

NEAL KRAVITZ

82 Clinical Pearls for Your Practice

President’s Lecture

PETER BUSCHANG

Growth and Development – How It’s

Applied to Individual Patients?

DR. PETER MILES

Selling Speed – Is Winter Coming

for the Orthodontic Profession?

DR. BEN PLISKA

Sleep Disordered Breathing

and Orthodontics: The Good, the

Bad and the Ugly

MR. DINO WATT

The Art of Communication and Influence

Joint Clinical / Administrative

MS. ANDREA COOK

It’s all about Timing –

Staying on Time

DR. TODD EHLER

Perform and Manage New

Workflows with 3D Printers

MS. CASSIE KELLNER

Laying the Foundation: Creating

Effective Clinical Training Systems

MS. KATHERINE EITEL

Have Them at Hello:

Unscripted Telephone Skills

for the Exceptional Practice

MS. JILL ALLEN

Hiring and Firing: Dos and Don’ts

MS. RITA BAUER

Pictures for Wow Effect

Schedule at a Glance


SATURDAY, OCTOBER 13, 2018

9:0

0 - 10

:30

AM

11:00

AM

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:00

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:00

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DOCTORS CLINICAL TEAM ADMINISTRATIVE TEAM

MR. JOHN MCGILL

Tips on Becoming

Financially Independent

DR. BILL DABNEY

Return on Investment with

Orthodontic Technology

DR. BARRY GLASER

Invisalign Insider

Treatment Planning Pearls

DR. COLE JOHNSON

Master of Your Team,

Captain of Your Soul

MS. BETH LEACH

Building Your Practice Reputation

from Front to Back

MS. RITA BAUER

20 Great Tricks to

Get Clinically Correct Pics

MR. JARED NELSON

Retirement Ready: Learn to Manage Your Money and Protect Your Financial Future

60 minutes | 2:30 - 3:30pm Joint Clinical / Administrative

MR. PAUL GANGE

A Simplified Recipe to

Reduce Bond Failures

MS. TERRI SHERVEN

Designing Your Practice Culture

MR. GARRETT BURNETT

Marketing 101:

Practice Growth

MS. CINDI JAMES

Synergy: 1+1 = 3, The New Patient

Process + The Administrative Team

= Stellar Case Acceptance



SUNDAY, OCTOBER 14, 2018

9:0

0A

M - 12

:00

PM

DRS. GAVIN AND

HARALD HEYMANN

Conservative Interdisciplinary

Approaches to Esthetic Dilemmas

MS. CHARLENE WHITE

Creating a Happy Harmonious Team

Joint Clinical / Administrative


COMING THIS FALL! SAIL THE SEAS

WITH OUR BRAND NEW APP AND MOBILE EXPERIENCE FOR THE

2018 MEETING!

CONTINUING EDUCATION HOURS

PACIFIC COAST SOCIETY OF ORTHODONTISTS IS AN ADA CERP RECOGNIZED PROVIDER.

ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality

providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors,

nor does it imply acceptance of credit hours by boards of dentistry.

Concerns or complaints about a CE provider may be directed to the provider or to the Commission for Continuing Education Provider Recognition at ADA.org/CERP.

Monterey Harbor and Marina. Located in the Monterey Bay National Marine Sanctuary, on California Central Coast, near Big Sur.


Exhibit Hall Hours

q Friday, October 12, 2018 9:00am - 5:00pm

q Saturday, October 13, 2018 9:00am - 5:00pm

ThePCSOreservestherighttomodifytheofficialexhibithoursbasedonthefinalprogram.

Exhibit Set Up Hours

q Thursday, October 11, 2018 9:00am - 5:00pm

q Friday, October 12, 2018 7:30am - 8:30am

All exhibits must be completely set up by 8:30am on Friday, October 12, 2018.

Children under the age of 16 are not permitted in the Exhibit Hall during set up and tear down.

Exhibit Hall Tear Down

q Saturday, October 13, 2018 5:00pm - 8:00pm

q Sunday, October 14, 2018 9:00am - 12:00nn

Exhibitors may NOT tear down prior to 5:00pm on Saturday, October 13, 2018, in accordance to the rules and policies stated in the Exhibit, Sponsorship & Advertising Guide.

On-Site Registration Hours

q Thursday, October 11, 2018 7:00am - 6:00pm

q Friday, October 12, 2018 7:00am - 6:00pm

q Saturday, October 13, 2018 7:00am - 6:00pm

q Sunday, October 14, 2018 7:00am - 12:00nn

EXHIBIT HALL HOURS

Exhibits

Tourists enjoy the Kelp Forest exhibit at the Monterey Bay Aquarium which highlights ocean life in the local Pacific Coast kelp beds. It is 28 feet deep. Shutterstock.com


Space Assignment Policy

Assignment of space is determined by the following general criteria:

q The date of receipt of the completed contract AND deposit,

q The nature of the company,

q The products to be displayed.

The PCSO reserves the right to assign exhibitors within the Exhibit Hall according to the type of products or services exhibited. Other factors involved in the space assignment aretheconfigurationoftheExhibitHall.

Relocation of Exhibits

The PCSO may alter the location of any exhibit at any time, if in the best interest of the exhibition. The PCSO also has the right to prohibit or remove any exhibit, or part of any exhibit,thatviolatespolicy,localordinance,orisjudgedinappropriate by the PCSO.

Exhibitors requesting additional available space on site will be allowed to move upon approval by PCSO.

The PCSO reserves the right to deny additional space requests should the request cause undue hardship to the exhibition.

Space Rental Fees

The PCSO space rental fees are based on the total square feet utilized. Space in the Exhibit Hall is rented on a square foot basis, with minimum rental being 100 square feet in a 10'x10'configuration.Theexhibitareaisprovidedwithan8' high backdrape and two 3' high side drape.

BASE RENTAL FEE

q $2,700 per booth

DEPOSIT

Afiftypercent(50%)depositmustbesubmittedwiththecompleted application form. Applications WILL NOT be accepted or processed without the deposit.

BALANCE OF PAYMENT

PaymentinfullmustbereceivedinthePCSOCentralOfficeno later than June 29, 2018. The PCSO reserves the right to cancel any unpaid space after June 29, 2018 and re-sell the space without any liability or refund of deposit.

REJECTED APPLICATIONS

In the event an exhibit application is not accepted by the PCSO, the deposit for the exhibit space will be refunded to the applicant.

CANCELLATIONS

Exhibitors must notify the PCSO Meetings Department in writing prior to June 29, 2018 to qualify for a refund of any deposit for canceled exhibit space. The date written notice of cancellation is received from an exhibitor in the PCSO MeetingsDepartmentwillbetheofficialcancellationdate.No refunds will be made for cancellations received after June 29, 2018.

All cancellations will be assessed a minimum processing fee of $150.

ELIGIBILITY FOR EXHIBITING

The PCSO will consider all exhibit contracts based on the following criteria in the order they are listed:

q Manufacturers, suppliers and distributors of orthodontic/dental products and services.

q Manufacturers, suppliers and distributors of products andservicesthatbenefitorthodontics.

q Manufacturers, suppliers and distributors of products and services that are considered by the PCSO to be of general interest to conference attendees.

q Providersofprofessional,financial,consultingand miscellaneous services that are considered by the PCSO to be of general interest to conference attendees.

q Existing PCSO policies and procedures.

EXHIBIT SPACE ELIGIBILITY & ASSIGNMENT

Exhibits


Exhibitor Sponsored Courses, Lectures & Clinics

Exhibitors and other persons are required to submit a request in writing to conduct a course, lecture, study group, clinic or other such event.

Submit request to:

PCSO Attention: D.J. Haman 401 North Lindbergh Boulevard St. Louis, MO 63141-7816

Or email:

[email protected]

Once the event is approved, appropriate available space will be assigned to the group, and the group will work directly with the venue assigned.

Exhibitors in violation of this policy may be penalized in any manner deemed appropriate by the PCSO, including having contracted space cancelled without refund and removal from the Exhibit Hall without refund of space rental fees. The PCSO will allow the presentation of meetings, programs, events, and courses by individuals, organizationsorbusinessentitiesinconjunctionwiththeAnnual Session if they comply with the following criteria:

q Permission must be requested by the host from the PCSO no later than four months prior to the Annual Session to which the event relates, which shall include a description of the event, location, proposed promotional materials and anticipated audience size and make-up. All requests must be approved in writing by the PCSO, and the PCSO reserves the right to approve or disapprove any presentation or event in its sole and absolute discretion.

q Orthodontic manufacturers and dental supply companies requesting permission must be exhibiting at the Annual Session or conference related to the request.

q Eventsmustbeheldwithinforty-eight(48)hourspriortotheAnnualSessionscientificsessionsorfollowing the conclusion of the Annual Session exhibition, with the exception of events sponsored and planned by entities related to the PCSO, and then only with the PCSO, in its sole and absolute discretion.

q All event participants must be registered for the Annual Session to which the event relates.

q Event organizers must utilize the PCSO to secure officialhousingandmeetingspace.Eventsmust beheldinofficialPCSOAnnualSessionfacilities.

q Approved event sponsors will not be allowed to use the PCSO logo, Annual Session logo or refer in any way as being part of the Annual Session, unless previously authorized under an existing written agreement with the PCSO.

Any individual representing an organization or business entityfoundinviolationofthispolicymaybesubject to sanctions, as determined by the PCSO in its sole and absolute discretion, including, but not limited to, prohibition of exhibition or making presentations (scientificorotherwise)atanyPCSOAnnualSession conference or meeting.

COURSES, LECTURES & CLINICS

Exhibits

Cannery Row with Monterey Sardines Canning Company. Shutterstock.com


Exhibitor Staffing

ItisthepolicyofthePCSOthatallexhibitsbestaffedthroughouttheofficialopenhoursoftheExhibitHall. Exhibitors are required to open and close their exhibits accordingtotheofficialexhibithours.

Eachexhibitingcompanymayregistertwo(2) representatives per booth. Additional badges may be purchased at $175.00 each.

Name Badges

Exhibitors may register for name badges online through the PCSO website at www.pcsortho.org. Access the information by clicking on the “Exhibitor Badge Registration” link for instructions.

The deadline for badge registration is September 14, 2018. Exhibitor name badges will be printed on site. Name badge changes may be made on site at the exhibitor registration counter.Anytransferorunauthorizeduseoftheofficialname badge is prohibited. Name badges may not be altered in any way.

Admission of Guests

Admission of exhibitor guests is strictly prohibited. Badges will not be issued to representatives of non-exhibiting companies. Exhibitors may not register orthodontists, dentists or other individuals as exhibitors unless they are employedbyorofficiallyrepresentthecompanyandwillstafftheexhibit.

Solicitations by Non-Exhibitors

Only registered PCSO exhibitors are allowed in the Exhibit Hall. Violators of this policy will be promptly dismissed from the conference and will not be eligible to participate in future PCSO trade shows.

Exhibit Hall Admission

Exhibitors are allowed to enter the Exhibit Hall one hour before the opening and are allowed to stay one hour after the closing of the Exhibit Hall.

Messages and Paging

Messages may be left at the PCSO Registration Area. Messages will not be delivered. Paging will only be allowed for documented emergencies.

Name Badge Stickers

Stickers, ribbons and/or emblems designed for the purposeofbeingaffixedtotheofficialconference identificationbadgearestrictlyprohibited.

ON-SITE INFORMATION

Exhibits

Point Pinos Historic Lighthouse in Monterey California.


Aisle Space/Floorplan

Aisleshavebeenpre-determinedinthefloorplanincludedinthisbook.ThePCSOwillsubmitthefinalre-configuredfloorplantotheMonterey,CAFireMarshalforapproval.ThePCSOreservestherighttore-configurethefloorplan asnecessaryaccordingtofinalspaceassignment,facility restrictionsandfirecodes.

Arrangement of Exhibits

Exhibitors must arrange their displays so as not to obstruct the general view of other exhibits. All displays or solid construction in excess of 36" high must be a minimum of 3' behind the front line of the exhibit.

Bonding

The PCSO reserves the right to require exhibiting companies to be bonded through an approved bonding company, in an amount determined by the PCSO to be satisfactory, in its sole discretion.

Care of Building

Any damage to the building by the exhibitor or the exhibitor’s agent will be charged to the exhibitor. Walls, woodworkandflooringmustnotbedefacedoralteredinany manner whatsoever. Tacking, taping or nailing of signs, banners, etc., to any permanent wall, post, woodwork, or floorisprohibited.Nonailsmaybeattachedinanyway to the building.

Conduct

Exhibitors and their agents are expected to act at all times in a professional manner. Any disruptions or unacceptable conductmayresultinejectionfromtheExhibitHallwith no refund of space rental fees.

Enclosed/Covered Exhibit Booths

The National Fire Protection Association has revised guidelines for the display of covered exhibit space.

Exhibits that are covered must meet the following minimum life safety requirements:

q Enclosed or covered areas must be protected by an audible smoke detector. This includes storage closets built into the exhibit.

q Each enclosed or covered area must display a charged fireextinguisherwithaminimumratingof2A,20BC.

q There should be no less than two exits from each occupied area of a covered area.

q Afirepreventionattendantshallbeprovidedbytheexhibitor and will be on duty at all times the exhibit is unoccupied.

Food and Beverage Samples

Distribution of food or beverage samples may be permitted in the Exhibit Hall with advance written approval by the PCSO meetings department. Please submit written requests prior to September 14, 2018.

Helium Balloons

Helium balloons or other lighter-than-air items are strictly prohibited in the Exhibit Hall.

Non-flammable Material

AllmaterialsusedintheexhibitmustbenonflammableinconformancewithMonterey,CAfirecodes.Nocombustibledecorations such as crepe paper, tissue paper, cardboard, or corrugated paper can be used at any time. All packing containers, excelsior and wrapping paper are to be removed fromthefloorandcannotbestoredintheexhibitarea. Allclothdecorationsmuststandaflameprooftestas prescribed by the Monterey, CA Fire Department. Material notconformingtofirecodeswillberemovedatthe exhibitor’s expense.

EXHIBIT SPECIFICATIONS

Exhibits


The PCSO reserves the right to prohibit the use of the PCSO logo and the Annual Session logo in any advertising, promotional piece and incentive items. Requests for use of the Annual Session logo must be reviewed and approved inadvancebythePCSOCentralOfficenolaterthan September 14, 2018.

Photography and Videotaping

Videotaping is strictly prohibited.

Prize Contests

Prize contests, giveaway contests, games of chance, rafflesanddrawingsarepermittedinordertogeneratetraffictoyourexhibituponapprovalbythePCSO. Requestsforanytypeoftrafficgeneratormustbe submitted in writing by email to the PCSO Exhibits Manager at [email protected] by September 14, 2018.

Product Distribution

The following guidelines should be used in taking orders and distributing products:

q Order taking may occur any time the Exhibit Hall is officiallyopen.

q Attendees may take delivery of their order in the Exhibit Hall at any time the Exhibit Hall is open.

Projected Images and Lighting

Projectedimagesandlightingmustbecontainedwithintheexhibitor’s contracted space.

Security Service

The PCSO will furnish general security for the Exhibit Hall during the show. The PCSO, Freeman Decorating Company (FDC)andtheMontereyConferenceCenterwillnotberesponsible for any theft or damage to persons or property related to the exhibitors, and do not guarantee the safety of any exhibitor or its products. The exhibitor is urged to take maximum precautions in securing their own exhibit area prior, during and after the show.

Seminars

Seminars and demonstrations held by any company mustbeconfiguredwithinthecontractedexhibitspace andcannotoverflowintothepublicaisles.Monitorsor demonstrations of any kind must not be placed on the perimeter of the exhibit space encouraging congestion intheaislesorexhibitorswillbeaskedtore-configure their exhibit.

Signs

No signs or banners may be placed outside of the Exhibit Hall or outside of the assigned exhibit space except as previously authorized by the PCSO. No interference with other exhibitors will be allowed. Illuminated signs must be contained in and be a part of the total display. No signs are to be hung from the ceiling or ceiling girders. All signs must be self-supported in the booth area and are to be professionalinappearance.Strobeorflashingsignsare not permitted.

Smoking Policy

The PCSO has a no smoking policy for all events.

EXHIBIT SPECIFICATIONS continued

Exhibits


Sound Restrictions

Soundamplificationmustbekeptatalevelthatdoes not disturb other exhibiting companies or attendees. Audiovisual is permitted provided that screens and monitors are placed as to not cause congestion in the aisles and the sound is not excessive. The PCSO reserves the right to determine at what point the sound level constitutes interference with others.

Live performance of music by an exhibitor is not permitted in the Exhibit Hall. Exhibitors must obtain their own licensing agreements with the American SocietyofComposers,AuthorsandPublishers(ASCAP) andBroadcastMusic,Inc.(BMI)shouldtheexhibitorchoose to play music licensed by those two organizations.

Subletting/Sharing Space

No exhibitor can sublet, assign or share any portion of the assigned exhibit space to any other person or company. No exhibitor can display any product or service in the assigned exhibit space other than the product or service normally distributed in the regular course of business. Violations can result in immediate closure and removal of the exhibit from the Exhibit Hall without refund of space rental fees.

Unanticipated Matters

If any action or event occurs in relation to any exhibitor, either before, during or after the conference, that is not set forth by this Exhibit, Sponsorship & Advertising Guide orrelatedmaterials,andwhichjeopardizesorotherwise interferes with the conference, as determined by the PCSO in its discretion, the PCSO may address such action or event and the exhibitors involved in the manner deemed appropriate by the PCSO.

Violations

Action may be taken by the PCSO against exhibitors who violate any of the rules or policies of the Exhibit, Sponsorship & Advertising Guide. The action taken will be determined based on the PCSO’s policies and procedures and the particular circumstance of the violation. The action may, in the PCSO’s sole discretion, entail immediate closure and removal of the exhibitor from the Exhibit Hall without

refund of space rental fees or penalty to the PCSO. The exhibitor may also be prohibited from participating in future PCSO exhibits.

Certificate of Insurance

All exhibitors must provide proof of insurance to be allowed in the Exhibit Hall no later than August 10, 2018. ShouldaCertificateofInsurancenotbereceivedbyAugust10, 2018 the exhibit space may be canceled without refund of monies. The PCSO requires the following coverage, with respect to insurance:

q Comprehensive General Liability insurance, including contractual liability with limits of at least $1,000,000 perpersonalinjuryforeachoccurrenceand$500,000for property damage for each occurrence.

q Workman’s Compensation to full compliance of federal and state laws covering all of the exhibitor’s employees for any work done on the exhibitor’s behalf.

CertificatesofinsurancearetonamethePCSOasadditionalinsured and are to include the following:

Monterey Conference Center 1 Portola Plaza Monterey, CA 63940

Each party involved in the conference is responsible for any claims arising out of its own negligence and intentional acts, and those of its employees or agents. Each party agrees to be responsible for its own property through insurance.

It is understood that the PCSO, the Freeman Decorating Company(FDC),theMontereyConferenceCenterandtheiragentswillhavenoliabilityofanykindforinjurytoanyperson or for any loss or damage to property of exhibitors prior, during or after the conference.

The PCSO will not be liable for damages caused by failure to provide, or delays in providing, exhibit areas due to natural disasters, strikes, riots, or any other circumstance beyond the control of the PCSO, or for any negligent or intentional acts of any exhibitor or any third party.

By signing the exhibit contract, you agree to indemnify, save, defend and hold the PCSO harmless from any and all damages, liabilities, actions and demands, including reasonable attorney’s fees arising out of, or related to, your negligent and/or intentional actions in exhibiting at this conference, and any breach of these rules and policies.

EXHIBIT SPECIFICATIONS continued

Exhibits


Official Contractor

TheOfficialContractorlistedbelowandthosecontractorslisted in the Exhibitor Service Kit have been selected as officialexhibitorservicecontractorsforthePCSOAnnualSession.

These contractors act in their own behalf and are not agents, employees or representatives of the PCSO. All contractors will bill the exhibitor directly for their services. The PCSO does not assume any liability or responsibility foranyactperformedoromittedbytheofficialcontractors.

Exhibitor Service Kit

Freeman Decorating Company will be available online in July. The Exhibitor Service Kit will contain information and order forms for the following services:

Cleaning Services

Monterey Conference Center will vacuum the Exhibit Hall aisles once each evening during the closed hours. This service does not include any portion of the exhibits. Exhibitors are responsible for the cleanliness of their own exhibit area. Cleaning information will be included in the Exhibitor Service Kit.

DELIVERY OF FREIGHT AND DISPLAY MATERIALS

Information will be available in the Exhibitor Service Kit.

ELECTRICAL REQUIREMENTS

Electrical wiring and equipment installation must comply with applicable ordinances. All electrical requirements must be ordered through Monterey Conference Center. All electrical wiring and equipment must conform to the Monterey, CA code.

EQUIPMENT AND FURNISHINGS

Exhibit furnishings will consist of:

q a background drape, 8'0" high backdrape and 3'0" high side drape

q 7"x44"identificationsignwiththeexhibitor’s company name Freeman Decorating Company will be responsible for providing all additional equipment, furnishings and labor required by the exhibitor at a cost to the exhibitor.

INDEPENDENT CONTRACTORS

The PCSO prohibits the use of independent contractors. However, the PCSO will allow an exhibitor the opportunity to hire an individual to supervise the set up and tear down of the exhibitor’s display. The individual’s name must be submitted in writing to the PCSO for approval prior to September 14, 2018 and such supervisor shall have agreed to abide by all of these rules.

LABOR

Alllabormustbeobtainedfromtheofficialdecorator, Freeman Decorating Company, at the prevailing rates. Straight time will be charged between the hours of 8:00am and 4:30pm Monday through Friday, except for holidays, when applicable rates will be assessed. Overtime will be charged at all other times.

No alcoholic beverages may be consumed in the Exhibit Hallduringsetuporteardown.Violatorswillbeejected immediately from the Exhibit Hall.

SHIPPING/DRAYAGE

Complete shipping and drayage instructions for exhibitors will be included in the Exhibitor Service Kit.

TEMPORARY SELLER’S PERMIT/TAX FORMS

Companies selling products and services at the conference are required to apply for a temporary seller’s permit. The necessary forms will be included in the Exhibitor Service Kit.

EXHIBIT SERVICES

Exhibits

Harbor Seals at Rest on Rocks in Monterey Bay, California.


Monterey Marriott

350 CALLE PRINCIPAL

MONTEREY, CA 93940

Standard King $245.00 Standard Double $245.00

Retreattoyourspaciousroom,whereyou’llfindplush bedding topped with cozy comforters, a generous bath with deluxe amenities, and incomparable views of downtown Monterey or the Bay.

Portola Hotel and Spa

2 PORTOLA PLAZA

MONTEREY, CA 93940

Standard King $255.00 Standard Double $255.00

Inspired by the Monterey Peninsula’s natural beauty and nautical heritage, the Portola Hotel & Spa is a step outside the ordinary. Our accommodations boast pillow-top mattresses, an array of helpful amenities, and theassuranceoffantasticservicebyourprofessionalstaff.

HOTEL INFORMATION

Exhibits

RESERVATION CUTOFF FRIDAY, SEPTEMBER 7, 2018


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ENTRANCEENTRANCE

STAGE

Monterey Conference Center q Serra Exhibit Hall

EXHIBIT HALL MAP

Exhibits


Monterey Conference Center q Monterey, CA

Please mail contract with deposit to:

PCSO Attention: Meetings Department 401 North Lindbergh Boulevard St. Louis, MO 63141-7816

Or email: [email protected]

Company Name

State of Incorporation

If company has exhibited with PCSO under a different name, please list name

EXHIBIT FEES

q $2,700perbooth(10'x10'configuration)

q A minimum payment of 50 percent of the total cost must be enclosed for space to be assigned.

Number of Booths

PAYMENT INFORMATION

{ } A check in the amount of $ in enclosed (payable to PCSO in U.S. Dollars only).

{ } Please charge $ to my credit card. { } Visa { } MasterCard { } American Express { } Discover

Cardholder's Name

Credit Card Number

Expiration Date CVV

Signature of Cardholder (required to process credit card payment)

OCTOBER 12-13, 2018

continued on page 18

Exhibitor Contract


EXHIBIT LOCATION PREFERENCE

1st Choice 2nd Choice

3rd Choice 4th Choice

Every effort will be made to accommodate your request.

Each exhibiting company submitting prior to June 29, 2018 is entitled to a listing in the On-Site Guide. If no information is supplied, only the company name and exhibit location will be published.

ALPHABETICAL LISTING (list name exactly how it should appear in the On-Site Guide)

Company Name

Contact Person (for PCSO use only)

Title

President/CEO

Address

City/State/Zip

Phone Fax

Email Website

NARRATIVE DESCRIPTION

Each exhibitor should submit a 10-word description of the company’s products or services. This is an informational listing; do not use superlatives. Use ® for registered product names, ™ for all trademarks. Please proofread carefully. The PCSO reserves the right to edit text to conform to format and length requirements.

Example

q “Develops, markets and supports ‘Planner X’ – a computer-aided diagnostic and treatment planning software for orthodontics.”

WE AGREE

q To abide by all the conditions, rules and regulations for exhibitors as set forth in the Exhibit, Sponsorship & Advertising Guide and any related material, including all new policies set forth for the 82nd PCSO Annual Session.

q ThatcertificatesofinsuranceareduebyAugust10,2018.

q That payment in full is due by June 29, 2018 or space will be forfeited.

q The person signing this contract has the authority to sign for this company.

WE AGREE

Authorized Signature

Applications without an authorized signature or deposit will be returned unprocessed.

Date Date Received

Exhibitor Contract continued

Date Friday, October 12, 2018 Time 6:00pm – 10:00pm Location Monterey Bay Aquarium

Admission and transportation is included for registered attendees. Extra tickets and tickets for non-registered attendees and children are available for purchase.

Ahoy and prepare for a night of adventure as the Pirates of the

Pacific Coast descend on Monterey!

A Pirate’s Life for Me!

Join us as the world famous Monterey Bay Aquarium hosts our Annual Welcome Party.

The evening will boast a swashbuckling dance floor, full exploration of the depths of the aquarium,

food and drinks for all, photo booth to capture memories,

activities for young buccaneers, and treasure awarded to the

best dressed ortho crew AND KIDS!

Arr!Come dressed in your best pirate attire.


SponsorshipsJelly Fish Monterey Bay Aquarium, Monterrey California.

Gold LevelSPONSORSHIP FEE: $10,000

q Full page color ad in the On-Site Guide

q Color ad in the PCSO Bulletin

q Recognition in the PCSO Bulletin sponsor thank you ad produced by the PCSO

q Acknowledgment on PCSO Website

q Recognition on Signage in the Conference Center

q Insert in the Conference Bag

q Attendee Mailing List

q Six tickets to the 2018 Welcome Party

Silver LevelSPONSORSHIP FEE: $8,000





q Insert in the Conference Bag


q Four tickets to the 2018 Welcome Party

Bronze LevelSPONSORSHIP FEE: $6,000

q Half page color ad in the On-Site Guide





q Two tickets to the 2018 Welcome Party

SPONSORSHIP LEVELS


2018 Welcome Party at Monterey Aquarium A Pirate’s Life for Me!SPONSORSHIP FEE: $20,000

This is a great opportunity to be recognized as the exclusive sponsor and welcome attendees to the 2018 Welcome Party plus…


q Acknowledgment in the On-Site Guide

q Acknowledgment on the PCSO website

q Acknowledgment in Conference Center signage

q Receive eight tickets to the party

q Company name/logo on signage at the party

q Two booths in the the Exhibit Hall

q Attendee mailing list

Conference BagsCOMMITTED

Your company will receive continuous exposure at the 2018 Annual Session. Conference bags will be distributed toallregisteredorthodontistsandtheirregisteredstaff.

q Company name/logo imprinted conference bag




q Acknowledgment in Conference Center signage

q Insert in conference bag

New and Younger Members’ Hospitality Resource LoungeSPONSORSHIP FEE: $10,000

Thisexclusivesponsorshipwilloffertheopportunityforyour company to engage with new and younger members. Theloungewillofferdemosonmarketingpractices utilizing the AAO’s Consumer Awareness Program materials as well as information provided by study clubs and components on becoming more involved whileenjoyingrefreshments.Theloungewillbeopenthroughout the conference.




q Acknowledgment in Convention Center signage


LanyardsCOMMITTED

Your company name/logo on the name badge lanyard to be distributed to all Annual Session attendees.






SPONSORSHIP OPPORTUNITIES

Sponsorships


Seated Massage TherapySPONSORSHIP FEE: $8,000

Sponsorship kiosk delivers seated massage for attendees sufferingfromconferencetension.

q Three massage therapists to give free 10-minute massages

q Company name and logo on massage kiosk





PCSO Annual Session Mobile App New App Coming this Fall!SPONSORSHIP FEE: $6,000

q Company name and logo on splash screen which is the firstscreenusersseewhenlaunchingtheapp

q TwopushnotificationsperdayonThursday,Friday and Saturday with your personalized message sent to all attendees





New and Younger Member LuncheonSPONSORSHIP FEE: $2,500

Co-sponsor the New and Younger Member Luncheon with the PCSO for an opportunity to address the PCSO’s new and younger members.



q Five minutes to address the luncheon attendees

Conference Bag InsertSPONSORSHIP FEE: $2,000

Insertyourcompanybrochureintheofficialconferencebag,whichwillbedistributedtoalldoctorsandstaffatregistration.

SPONSORSHIP OPPORTUNITIES continued

Sponsorships

Steinbeck Plaza honors John Steinbeck, one of the best-known and most revered American literary figures. Shutterstock.com


82nd Annual Session On-Site Guide

Reachouttoorthodontistsandorthodonticstaffwho will attend the 82nd Annual Session in 2018. Advertise in the 82nd Annual Session On-Site Guide. Complete the advertising contract to reserve your ad space.

Circulation and Audience

The Annual Session draws orthodontists and orthodontic stafffromtheUnitedStatesandCanada.TheOn-Site Guide will be distributed to all registered doctors and orthodontic staffattendingtheAnnualSession.

Ad Specifications

ADVERTISING RATES

Premium Placement

q Inside Front Cover $2,700

q Outside Back Cover $3,200

q Inside Back Cover $2,700

Inside Pages

q Full Page $1,500

q Half-Page $1,200

q Quarter Page $1,000

All costs listed above are for 4-color. Publisher guarantees no position unless contracted at a premium rate.

CLOSINGS

q At time of space reservation deadline, submit ad copy.

q No cancellations will be accepted after the space reservation deadline.

q Datesaresubjecttochange.

ADVERTISING DEADLINES

q Space Reservation Deadline July 20, 2018

q Materials Deadline August 7, 2018

If you need assistance with the correction to an advertisement, contact Lisa Hertlein at [email protected] or 888-242-3925 to obtain pricing information on this service.

AD SI6 PZES

Premium Placement

q Inside Front Cover 8.5" x 11.0"

q Outside Back Cover 8.5" x 11.0"

q Inside Back Cover 8.5" x 11.0"

Inside Pages

q Full Page 8.5" x 11"

q Half-Page Horizontal 7.5" x 4.5"

q Half-Page Vertical 3.5" x 9.75"

q Quarter Page 3.5" x 4.5"

All full page ads require a 1/8" bleed with crop marks.

SUBMISSION OF FILES

Submission of Digital Files

q Pleasesubmitdigitalfilesonly.

q Files,supportfilesandpicturesmustbehigh resolution(300dpiat100%scale).

q High-resolution, printer-quality PDFs are welcome.

q IffileisnotaPDF,includeallprinterandscreenfontsand all supporting graphics.

Acceptable Program Files

q Adobe Acrobat PDF (preferred)

q Adobe Illustrator

q Adobe Photoshop

q Adobe InDesign

Ads created using PC flatform programs are not accepted.

ADVERTISING OPPORTUNITIES

Advertising


Monterey Conference Center q Monterey, CA

Please email Sponsorship Contract with payment to:

[email protected] Attention: D.J. Haman

Selectthesponsorship/advertisingvehicle(s)aswellastheplacementandsizeofadifapplicable.

SPONSORSHIP OPPORTUNITIES

{ } Welcome Party $ 20,000.00

{ } Gold Level Sponsorship $ 10,000.00

{ } Silver Level Sponsorship $ 8,000.00

{ } Bronze Level Sponsorship $ 6,000.00

{Ç}Conference Bags (committed) $ 12,000.00

{ } New and Younger Members' Hospitality Resource Lounge $ 10,000.00

{Ç} Lanyards (committed) $ 8,000.00

{ } Seated Massage Therapy $ 8,000.00

{ } Mobile App $ 6,000.00

{ } New and Younger Member Luncheon $ 2,500.00

{ } Conference Bag Insert $ 2,000.00

OCTOBER 11-13, 2018

continued on page 25

Sponsorship & Advertising Contract


ADVERTISING

Premium Placement

{ } Inside Front Cover $ 2,700.00

{ } Outside Back Cover $ 3,200.00

{ } Inside Back Cover $ 2,700.00

All full page ads require a 1/8” bleed with crop marks.

Premium Placement

{ } Full Page $1,500.00

{ } Half Page $ 1,200.00

{ } Quarter Page $ 1,000.00

Company Name

Ttitle

Address

City/State/Zip

Phone Fax

Email Website

PAYMENT INFORMATION

{ } A check in the amount of $ in enclosed (payable to PCSO in U.S. Dollars only).

{ } Please charge $ to my credit card. { } Visa { } MasterCard { } American Express { } Discover

Cardholder's Name

Credit Card Number

Expiration Date CVV

Signature of Cardholder (required to process credit card payment)

CONTRACT TERMS

I agree to pay the costs set forth above upon receipt of invoice of advertising and/or sponsorship. First-time advertisers must prepay until credit is established. Cancellation of advertising will not be accepted after space reservation deadline. Contract will be short rated to the actual rate earned on the basis of the PCSO rates in effect at the time of this Contract took effect. You are guaranteed this rate for one full year from the date of this Contract, provided that the advertising rates are subject to change without notice. (See advertising packet for additional contract terms.) You agree to indemnify and hold the Pacific Coast Society of Orthodontists harmless from all damages, including attorneys’ fees arising from any breach of this Agreement by the advertiser/sponsor.

Advertiser/Sponsor Representative Date

PCSO representative Date

Sponsorship & Advertising Contract continued


83rd Annual Session

OCTOBER 3-6, 2019

q Hilton Hawaiian Village and Resort Honolulu, HI

84th Annual Session

TBD

85th Annual Session

OCTOBER 21-24, 2021

q Oregon Convention Center Portland, OR

86th Annual Session

OCTOBER 27-30, 2022

q Grand Hyatt Manchester San Diego, CA

Stay Up-To-Date at PCSOrtho.org

FUTURE PCSO ANNUAL SESSIONS

Old Fisherman's Wharf Monterey, California.

EXHIBIT, SPONSORSHIP & ADVERTSING GUIDE [email protected] Once the event is approved,...

Documents

Transcript of EXHIBIT, SPONSORSHIP & ADVERTSING GUIDE [email protected] Once the event is approved,...