Executive Tweeting For Success
-
Upload
starmark -
Category
Self Improvement
-
view
275 -
download
1
description
Transcript of Executive Tweeting For Success
StarmarkBrandingAdvertisingInteractivePRDirectMobileSocialAnalytics
© COPYRIGHT • ALL RIGHTS RESERVED
Executive Tweeting
for Success
STARMARK.COM
© COPYRIGHT 2012 STARMARK
Our Backbone:
Company Founded on Integrated Marketing
Interactive, Social & Public Relations
Return On Investment Focused
Top-10 Diversity Owned Company in Florida
Nationwide Recruitment
Recognized Top South Florida CEO
Includes:
Fort Lauderdale (Headquarters)
San Juan, PR
Orlando, FL
Starmark
Peggy NordeenCEO
STARMARK.COM
© COPYRIGHT 2012 STARMARK
eTips.Starmark.com
Weekly eTip Newsletters
• Distributed via email, Facebook, Twitter and SMS
• Based on Cutting Edge Current Trends
• Co-Authored In-house By Experts Within Discipline
• Nationally Syndicated Content; Two Printed Books
Monthly Actionable Webinars
• Deeper Dive on Popular eTip Topics
• Expert walkthru with Q&A
Starmark Social Playbook
• Strategic Social Marketing Plan
• Proactive Approach to Managing your Social Marketing
• Updated daily!
STARMARK.COM
© COPYRIGHT 2012 STARMARK
Why Executives Should Tweet
STARMARK.COM
© COPYRIGHT 2012 STARMARK
Why Executives Should Tweet
Vision2
Activities3
Experiences4
STARMARK.COM
© COPYRIGHT 2012 STARMARK
Communicating your point of view on industry/business topics
Why Executives Should Tweet
STARMARK.COM
© COPYRIGHT 2012 STARMARK
Attracting like-minded employees, associates, potential customers
Why Executives Should Tweet
STARMARK.COM
© COPYRIGHT 2012 STARMARK
Adding global reach to your business
Why Executives Should Tweet
STARMARK.COM
© COPYRIGHT 2012 STARMARK
Learning what other executives have to say about important topics
Why Executives Should Tweet
STARMARK.COM
© COPYRIGHT 2012 STARMARK
Social media makes sense for your company brand, and your personal brand
As an executive, you are expected to:
• build relationships
• deliver insights
• share your point of view
• motivate your employees
• guide your customers, prospective customers, and shareholders to follow you...
...literally and figuratively
Why Executives Should Tweet
eTip #66“Personal
Brand”
STARMARK.COM
© COPYRIGHT 2012 STARMARK
How to Get Started
STARMARK.COM
© COPYRIGHT 2012 STARMARK
Go to Twitter.com to create your account
How To Get Started
STARMARK.COM
© COPYRIGHT 2012 STARMARK
How To Get Started
Be sure to include all the information in your profile
STARMARK.COM
© COPYRIGHT 2012 STARMARK
Who Should Executives Follow?
STARMARK.COM
© COPYRIGHT 2012 STARMARK
Who Should Executives Follow?
Start with your address book!
STARMARK.COM
© COPYRIGHT 2012 STARMARK
The real question: Who do you want to have follow you?
• News media you read (or want to have cover you and your company)
• Clients & Potential Customers
• Peers you admire
• Board Members
You should follow everyone whom you want to follow you first (follows are polite & reciprocal)
Who Should Executives Follow?
STARMARK.COM
© COPYRIGHT 2012 STARMARK
What should you say (Tweet)?
STARMARK.COM
© COPYRIGHT 2012 STARMARK
The Magic Number
140
STARMARK.COM
© COPYRIGHT 2012 STARMARK
What should you say (Tweet)?
It only take a couple tweets a day to stay in the game:
• Association & Board Meetings
• When you are speaking/attending conferences
• Welcoming people/business/groups to town
• Community/Charity/Other Organization Events
• Company News/New Programs
STARMARK.COM
© COPYRIGHT 2012 STARMARK
What to Tweet
STARMARK.COM
© COPYRIGHT 2012 STARMARK
What to Tweet
First some Twitter lexicon:
• “Re-Tweet” (RT) Tweets that you think are interesting
• “Reply” (@) to users if they mention you or RT you
RT @
STARMARK.COM
© COPYRIGHT 2012 STARMARK
What to Tweet
Always try to mention the business/organization Twitter handle:
• I am @Starmarkintl for a meeting
• Speaking @DMA_USA conference today
• At a fundraiser for @BGCofBroward
• Read a great article by @SunSentinel today
STARMARK.COM
© COPYRIGHT 2012 STARMARK
What to Tweet
If you are with someone, mention the person you are with:
• Learning executive tweeting with @bcirce
• On a webinar with @peggyne
• Saw @FLGovScott speak today at a small business conference
• Having lunch with @justicemitchell
STARMARK.COM
© COPYRIGHT 2012 STARMARK
What to Tweet
“Tagging” your tweets on a subject or topic:
• Learning executive tweeting with @bcirce #twitter
• On a #webinar with @peggyne
• Saw @FLGovScott speak today at a #SmallBusiness conference
• Having #lunch with @justicemitchell
STARMARK.COM
© COPYRIGHT 2012 STARMARK
How to Manage
STARMARK.COM
© COPYRIGHT 2012 STARMARK
Setup “Lists” You Want to Monitor:
How to Manage
STARMARK.COM
© COPYRIGHT 2012 STARMARK
How to Manage
Add users to those lists:
STARMARK.COM
© COPYRIGHT 2012 STARMARK
Manage those lists with tools!
• Great Desktop and Mobile Client
• Automatically makes a column for all your “Lists”
How to Manage
STARMARK.COM
© COPYRIGHT 2012 STARMARK
25 Tweets to get you started!
STARMARK.COM
© COPYRIGHT 2012 STARMARK
Association & Board Meetings
• Planning greatness at @____________ board meeting!
• Attending #Board meeting for @___________ #__________
• Honored to be on the @__________ Board. #_______ #Cause
• Please follow @____________ association to get the latest news about #___________
• At a @___________ board meeting with @__________ @___________ and @_________ #________
STARMARK.COM
© COPYRIGHT 2012 STARMARK
When you are speaking/attending conferences
• Attending #__________. Hope to see you at our booth ####
• Speaking @_________ conference today about #__________. #DMA2012
• I’ll be @___________ today speaking about #____________. Stop by booth #### to chat!
• Speaking @__________ with @___________ and @____________. Great company to be in! #___________
• Heard a fascinating speech about #___________ at the @___________ conference today. #DMA2012
STARMARK.COM
© COPYRIGHT 2012 STARMARK
Welcoming people/business/groups to town
• Welcome @__________ @________ and @____________ to our #leadership group
• Everyone please welcome @__________ to #FortLauderdale
• @___________ is moving their headquarters to town #business
• #FF to @____________, she is joining our #___________ team
• Went to a @___________ store today for the first time, impressed #____________
STARMARK.COM
© COPYRIGHT 2012 STARMARK
Community/Charity/Other Organization Events
• Please join me in supporting @___________. It’s a worthy #cause #__________
• Attending #fundraiser for @_________ tonight, please spread the word
• Building #community @____________ event. Ask me how
• What do you think of @____________? #charity #support
• Here is something I have been spending a lot of quality time on (link)
STARMARK.COM
© COPYRIGHT 2012 STARMARK
Company News/New Programs
• Happy to announce #_________ today, read more about it (link)
• Launching #_________ today. Read all about it (link) #__________ #__________
• Proud of our latest efforts, read all about it (link) #___________
• Thanks for the RT @__________ @__________ and @___________ #__________
• #FF Good reads: @___________ @__________ @____________
eTip #4“Click Here”
Blog Post “ROI &
HashTags”
STARMARK.COM
© COPYRIGHT 2012 STARMARK
Thank You.
Brett CirceChief Interactive OfficerFollow Me: @bcirce
© COPYRIGHT 2012 STARMARK
See http://slidesha.re/starmarkpres for more education!
Stay Engaged!
Text “ETIP” to 24-7-365 to get our weekly eTip via SMS
Register for eTips & Free Webinars at eTips.starmark.com
See us on Facebook of your free “ASK A STARMARKER” tool!