From IIM Raipur

Executive Certificate Program in

DIGITAL MARKETING & SOCIAL MEDIA STRATEGY

PROGRAM OVERVIEW

COURSE BENEFITS

CERTIFICATE OF COMPLETION FROM IIM RAIPUROn successful completion, you will receive certificate of completion from IIM Raipur

SOCIAL MEDIA & DIGITAL MARKETING ANALYTICSLearn to manage Google Adwords accounts and perform campaign analytics

EXPOSURE TO LATEST DIGITAL MARKETING CHANNELS & SOCIAL MEDIA STRATEGIESLearn about the latest innovations in Digital Marketing and how to leverage social mediafor maximum impact

DIGITAL MEDIA PLANNINGLearn how to develop and execute a successful Digital Media Plan

EXPERIENTIAL LEARNINGKnowledge imparted through hands-on exercises, discussions and simulations to develop practical skills that can be applied to real life scenarios

By 2021, global retail e-commerce sales will reach $4.5 trillion

As of June 2018, Facebook had 1.47 billion daily active users and 2.23 billion monthly active users

Approximately 3.03 billion people are on social media across the globe

WHO SHOULD ATTEND?

ELIGIBILITY

PEDAGOGY

FACULTY

PROF. SUMEET GUPTA

Prof. Sumeet Gupta is affiliated as a Professor in the Dept. of Information Technology and Systems at IIM Raipur. He is also heading the Centre for Digital Economy at IIM Raipur. He is a prolific researcher with inter-national publications of very high repute to his credit. He received PhD (Information systems) as well as MBA from National University of Singapore (NUS) and BE (Mining) from GEC Raipur. He has a total of 16 years of work experience in Industry, Teaching and Research, during which he worked with L&T India, The Logistics Institute-Asia Pacific, Singapore and SSGI Bhilai before joining IIM Raipur.

PROF. BHARAT BHASKER

Prof. Bharat Bhasker is the current Director of IIM Raipur. Before joining IIM Raipur, he was associated with IIM Lucknow for over 2 decades having served in various capacities including being the acting Director of IIM Lucknow in 2015. An authority in the area of digital economy, he has published multiple papers in interna-tional academic journals of high repute. He has also authored two books related to e-Commerce: a) Electron-ic Commerce: Framework - Technologies and Applications and b) Recommender Systems in e-Commerce. He is a B.Tech from IIT Roorkee & a Ph.D from Virginia Polytechnic Institute and State University

PROF. SANJEEV PRASHAR

Prof. Sanjeev Prashar is the Academic Dean at IIM Raipur. A leading name in the education sector, specifically in the field of marketing, he has nearly 3 decades of teaching experience under his belt - both in graduate pro-grammes as well as corporate trainings. He is also the chairperson for Executive Education and Consultancy at IIM Raipur. He completed his MBA and his Ph.D. from University of Kurukshetra.

Prof. Shabbir Husain R.V. is affiliated as an Asst. Professor in the Dept. of Marketing at IIM Raipur. Having completed his PGDM from IIM Calcutta, he completed his doctoral programme from XLRI, Jamshedpur. He comes with 16 years of work experience in leading organizations including Boston Consulting Group, Tata AIA Life, TCS and IIM Udaipur.

PROF. SHABBIR HUSAIN R.V.

IIM RAIPUR

ABOUT INSTITUTE

PROGRAM DETAILS

Program Commencement: 15/12/2019

Schedule of classes: Sunday from 10.00 a.m. to 01.15 p.m.

Duration: 5 Months

PROGRAM FEE

For Indian Residents : Rs. 75,000 + GST

For International Residents : USD 1700

Instalment Options Available

SYLLABUS

SYLLABUS

ASSESSMENT

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