Exec Presentation Australia 07 Sep2010 V6

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Engel & Völkers - AustraliaLicensing System – Executive Presentation

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Content

1. The Real Estate Agent of the future Slide 3

2. Engel & Völkers at a Glance Slide 4– 5

3. Our Core Values Slide 6

4. The Engel & Völkers Global Network Slide 7 - 8

5. The Licensing SystemSlide 9 - 11

6. Marketing Concept Slide 12 – 13

7. Ongoing Support & Training Slide 14 - 15

8. Our SuccessSlide 16 - 17

9. Investment by LicenseeSlide 18

10. Roll-out - Australia Slide 19

11. SummarySlide 20

Engel & VölkersLicensing System

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A service and brand oriented estate agency company

A high number of highly qualified employees

Specialisation in key areas of expertise, with the synergy effects of an all-round estate agency company

Brand forms central focus, linked to other aspects of service provision, e.g. project sales

Local presence with access to global property markets

Investment opportunities in future technology, e.g. web-oriented estate agency program

Professional marketing

Standardised service concept

1. The Real Estate Agent of the future


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Engel & Völkers

Private Office

Residential Commercial Yachting

GG

2. Engel & Völkers at a Glance


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Engel & Völkers is ranked at number 39 (one of only 2 real estate franchises and one of 4 European companies)

„Franchise Direct“ compiled information on over 5,000 franchises worldwide, regardless of their size or country of origin, judged all the companies on the same objective merits, e.g.:

number of units worldwide

number of expanded countries

years the company has been franchising

„Franchise Direct“ was established in 1998 and is one of the world‘s leading portals for franchise and business opportunities today. They are operating a suite of 6 multilingual sites targeting Northern America and Europe.

2. Engel & Völkers at a Glance

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3. Our Core Values

Exclusivity Competence Passion


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Established 1977 Over 3500 employees/partners More than 500 Engel & Völkers shops around the world

- More than 450 Residential Shops- More than 50 Commercial Offices

Over 600 licences signed Represented in 37 countries on 5 continents In-house academy and own training system Standardised service system Innovative IT systems Ongoing growth of the network 2009 total transaction volume nearly 7 billion USD

4. The Engel & Völkers Global Network


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Currently over 26 000 properties

worldwide in marketing

Almost 400 000 active searching clients

Over 1 Million active client contacts per year

Standardised referral system

up to 15 % of all contacts are generated through the Engel & Völkers network

Rockster Villa sold through the E&V Network: price € 7.550.000; Commission: €453.000

4. The Engel & Völkers Global Network


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1.2. Shopsystem

Brand Network Know How Virtual World

Market leading broker of exclusive property

Clear and consistent Corporate Identity

Standardised Corporate Design

Presence and transparency

through introduction of shop systems

5. Licensing system 4 pillars

Synergy effects through cross selling

Group marketing

IT networking

Professional and personal seller/

buyer service Secures the optimum

acquisition as well as

marketing of properties Market processing

In-house training and

sales system

Global Office(real estate software)

Real estate portal E & V

Co-operation

E & V Marketing and Real estate expertise

accessible through intranet

Referrals of buyers

Referrals of sellers

prof. Marketing (i.e.GG)


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E&V is a strong brand


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Proven appeal to the best/desirable buyers & sellers Designed for optimum brand, service and communication

5. Licensing System Shop Concept


Belgium

Spain

Argentina

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6. Marketing Concept Exclusive Marketing – Quality Printing


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since 1988

… has reflected the success story behind the E&V brand for more than 20 years … can be read in German, English, Spanish, French and Flemish … has a total print circulation of 130,000

copies and is distributed by more than 450 E&V shops around the world

6. Marketing Concept Global Guide (GG) - Lifestyle, Personalities & Real Estate


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7. Ongoing Support & Training


First Contact to License Partner

Administrative support

Coordinaton of marketing support

Product and service support

License Partner

Relationship Management

Strategic planning

Sales support

Commercial support

Business development

Head of Real Estate

Master License Partner

Ongoing Support

Ongoing Support

Ongoing Support

Ongoing Support

Ongoing Support

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Setting up a qualified employee structure

More than 1 400 seminar days p.a. at the Engel & Völkers Property Academy

Offering expert seminars

Constantly updating Engel & Völkers training concept

Global Academy

Master License Partner

License Partner(Part 1)

Local Academy

Licence Partner (Part 2 – 4)

Agents

Assistants

Follow-up education


7. Ongoing Support & Training The E & V Academy

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8. Our Success Residential Shops and Commercial Offices worldwide

0

50

100

150

200

250

300

350

400

450

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009


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0

30,000,000

60,000,000

90,000,000

120,000,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

8. Our Success Commission Turnover in EUR (Residential only)


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Initial license fee

Ongoing Royalty

Service fee based on service scope

Investment for the property shop

Capital for start-up phase


Engel & Völkers

Investing into a brand that is operating in the franchise business is a good investment,

as you can easily sell yourrunning business at a later stage.

Your Investment

9. Investment by Licensee

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10. Roll–out Plan : Australia

Phased roll-out :

To ensure the delivery of quality our roll-out will be strategically phased in.

Head Office & State Offices:

Australian head office is located in Perth, WA and our first State Office in the Sunshine Coast , QLD

1st Shop Opened :

25 Aug 2010 – Mooloolaba, followed by Brisbane, Gold Coast and Western Australia, then Sydney.

Our Focus :

Focus will be Residential Sales & Property Management.


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11. Summary


Challenges to real estate company success are growing! Agent pressure – higher expenses – cost of branding – cost of technology Demands of the Internet and need for international network Act local, think global Tremendous Growth (over 30% within the last years) Local estate agents with access to global property markets Strength in the market due to a strong brand and outstanding network Successfully proven Corporate Identity and Corporate Design Service system a step above anything Unmatched technology and professional marketing services Shop system image – proven appeal to the right target market! For sales agents – the right image, system and support means - higher opportunity – easy recruitment! Engel & Völkers is a great International brand represented in 37 Countries on 5 continents

What better way to enter the market? Open a leading international brand Real Estate shop in the best locations in Australia

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Thank you

Exec Presentation Australia 07 Sep2010 V6

Documents

Transcript of Exec Presentation Australia 07 Sep2010 V6