Exclusive Networks Iberia Q1-Q2
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Transcript of Exclusive Networks Iberia Q1-Q2
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Exclusive Networks IberiaQ1-Q2
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• Workshops for Partners (VIP) • UTM (Sophos) – Madrid & Webinar• Modern Malware (FireEye) – Lisbon and Barcelona• DDoS (Arbor) – Madrid• Mobility / MDM (MobileIron) – Madrid• Mobile Security (Zscaler) - Madrid
• Certification Courses / Training for Partners• Palo Alto Networks• Infoblox • Aerohive Networks
• Pre-sales Exclusive Sessions (Portfolio EXN)• Bull (10 Pre-Sales)• Telefónica (35 Pre-Sales)
Marketing Plan(Q2: April-May-June)
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Marketing Plan(Q2: April-May-June)
• Vendors Workshops for Partners• Nutanix Breakfast Meeting (April, 17th) – Madrid. Just for prospect Partners• Imperva Update (May, 9th) – Madrid & on-line. Just for Imperva Partners
• Partner Meetings• Aerohive Networks – TBC (May-June)• Palo Alto Networks - TBC (May-June)• Sophos - TBC (May-June)
• Mobile Ecosystem Roadshow (mix Partners and End Users)• Presentation at asLAN 2013 (April, 10th - 11th) : Tradeshow, Conference, Press
Meeting, stand with documentation…• Barcelona Seminar (May, 16th)- end users and partners• Lisbon Seminar (May, 29th)- end users and partners• Madrid Seminar (June, 6th)- end users and partners
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Marketing Plan(Q2: April-May-June)
• Tradeshow: asLAN 2013 (Association of suppliers of network systems) Mobile Ecosystem Official Presentation Mobile Security – Zscaler How to design a WiFi network for mobile environments – Aerohive
• Seminars end user oriented/ co-participation with partners• Aiuken “DDoS & Security” (FireEye, Imperva and Arbor) - Madrid • Acuntia “Security Event” (Arbor and Palo Alto Networks) – Santiago C.• S21Sec “APTs Protection” (FireEye) – Madrid and Bilbao• MDTel “DB Security” (Imperva) – Madrid• Glintt “FW Administration and Audit” (Tufin Tech.) – Lisbon• DianaTorres “Mobility: Management and Security” (MobileIron) – Seville• DianaTorres “Network Automation” (Infoblox) – Seville• Exis-TI “Mobility and NG FW” (Aerohive, MobileIron & PAN) - Madrid• Fujitsu – NG Threat Protection (FireEye) – Madrid• …
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Marketing Plan(Q2: April-May-June)
• Advertising
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Marketing Plan(Q2: April-May-June)
• Brochures
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Marketing Plan(Q2: April-May-June)
E-mailing Campaigns Regional Promotions
• 3-4 e-mailings per week• 13.000 Spain• 3.500 Portugal
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Best Ideas
• Focus: Technology instead of the Product• Limited registrations (max.10)• Educational• 1-2 active partners involved after each
meeting
• 180 Followers in 4 months• 445 Tweets (5 tweets per day)• Great tool to keep our partners updated• Great platform to catch up with the latest news and trends
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DDoS Marketing European Campaign
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Start of dispatch - 29th October 2012
Database Size: • 12.640 contacts (Partners & End Users)
E-mailing Open rate: • 2.424 contacts
Survey Link Open rate: • 28 contacts
We’ve got 14 valid answers in the survey (5 End Users and 9 Partners) Results:
• “A” Risk Level Reports – 1• “B” Risk Level Reports – 8• “C” Risk Level Reports – 5
Start of dispatch - 17th November 2012
Database Size: • 4.026 contacts (Partners)
Webinar Link Open rate: • 56 contacts
We´ve got 17 Webinar Attendees (ALL PARTNERS)
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Start of dispatch - 21st March 2013
Database Size: • 13.669 contacts (Partners & End Users)
E-mailing Open rate: • 2.397 contacts
Documents Link Click rate: • 38 contacts
Survey Link Click rate: • 19 contacts
We’ve got 2 valid answers in the survey(Both Partners)
We’ve got 9 document downloads(8 partners and 1 End User)
Start of dispatch - 4th April 2013
Database Size: • 13.821 contacts (Partners & End Users)
Documents Link Click rate: • 24 contacts
Survey Link Click rate: • 48 contacts
We’ve got 4 valid answers in the survey(3 Partners and 1 End User)
We’ve got 3 document downloads(2 partners and 1 End User)
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Follow UpThese are the results of the follow up :
Follow up Calls
• 21 Follow up calls
Qualified Leads
• 2 End Users (Mapfre and Euskaltel)• 3 Partners ( Powernet, Satec and Telefónica)