DEADLINE: NOVEMBER 11, 2015

2018 | 2019EXCELLENCE AWARDS

DEADLINE: NOVEMBER 16, 2018EXTENDED TO: DEcEmbEr 12Th

DEar cOllEaguE,For over three decades, the MERCURY Awards have celebrated the creative professionals whose exceptional intelligence, hard work, creativity and style have made a difference in this industry.

In 1987, the MERCURY Awards was founded with a singular mission: to promote excellence in public relations. The competition remains unique. It is the world’s only independent awards organization. We accept no advertising, no membership fees, or outside sponsors. As such, you are guaranteed fairness and impartiality.

The annual award was named for the Roman god who was the messenger of the other gods. The MERCURY Awards symbolizes the spirit of the message communicated. We believe in the human spark of creativity which serves to advance standards of excellence.

As we enter our 32nd year, we pledge our best to give you honor and recognition!

Wishing you remarkable success!

Reni L. Witt President and Founder

CalendarNovember - 2018

16Deadline for

Entries

February - 2019

15Winners Notified

March - 2019

15Grand Winners

Announced

mission statementMerComm Inc. was founded in 1987 with the principal purpose of advancing the arts and

sciences of communications in an international arena. MerComm strives to establish and

promote high standards of individual and collective achievement. Our mission is to honor

the individuals whose work has made an outstanding contribution to their industry.

CoUntries ComPetinG:AfghanistanAntigua

West IndiesArgentinaAustraliaAustriaBahrainBangladeshBelgiumBermudaBrazilCanadaCayman IslandsCzech RepublicChileCroatiaDenmarkFinland

FranceFrench

West IndiesGermanyGreeceHong KongIcelandIndiaIndonesiaIranIrelandIsraelItalyJapanKoreaKosovoKuwaitLiechtenstein

LuxembourgMacauMalaysiaMaltaMexicoMonacoMoroccoNetherlandsNew ZealandNorwayPeople’s

Republic of China

PeruPhilippinesPolandPortugalPuerto Rico

QatarRussiaSaudi ArabiaScotlandSingaporeSloveniaSouth AfricaSpainSri LankaSultanate

of OmanSwedenSwitzerland

TaiwanTrinidadTurkeyUkraineUnited Arab

EmiratesUnited KingdomUnited StatesVenezuelaVietnamYugoslaviaZimbabwe

last call - December 12th

bestof

shoWPUBliCitYOgilvy’s Public Relations team, Water & Wall Group, River CommunicationsSTATE STREET CORPORATIONStaring Down The Street: State Street’s Fearless Girl(USA)

best of category2017/18 | Grand Winners

desiGnPRH Hamburg Kommunikation GmbHDAIMLER AG2017 Mercedes-Benz Trucks Calendar(GERMANY)

annUal rePorts – cover DesignREF Financial Press Limited NEW WORLD DEVELOPMENT COMPANY LIMITED2017 Annual Report (HONG KONG)

adVertisinGThe War Amps Darevin and the BC Lions(CANADA)

WritinGloved gmbhAUDI AGTHE AUDI MAGAZINE F/W’17 - The Highways(GERMANY)

CamPaiGnsVolume Public RelationsCERVEZA IMPERIALA Beer with a Goal: Save the Planet(USA)

sPeCial eVentsMERCEDES-BENZ TÜRK50th Year Press Conference(TURKEY)

WeBsitesringzweiRTL GROUPThe year of total video(LUXEMBOURG)

VideoPRH Hamburg Kommunikation GmbHDAIMLER AGMercedes-Benz “Silver Bullets” in Manhattan(GERMANY)

sPeCial ProJeCtsLobby PRLC WAIKIKILCW SENSE(TURKEY)

maGaZines - Overall Presentationramp.space GmbH & Co. KGrampstyle 14 - So, it’s all good. Finally.(GERMANY)

maGaZines - Designramp.space GmbH & Co. KGramp #37 - Basic Instincts(GERMANY)

CUstom PUBliCations - general audienceramp.space GmbH & Co. KGBMW AG - MINIrampstyle – JCW Edition(GERMANY)

CUstom PUBliCations - business-to-businessBrandsOnSpeed GmbHTRUMPF GMBH & CO. KGTRUe. The Magazine for Sheet Metal Experts 2/3/4 17(GERMANY)

aPPsPRH Hamburg Kommunikation GmbHLUFTHANSA CARGO AGLufthansa Cargo Company App(GERMANY)

annUal rePorts - Overall PresentationGenNex Financial Media LimitedCHINA UNICOM (HONG KONG) LIMITEDAnnual Report 2016(HONG KONG)

2016

迎 難 而 上 邁 上 健 康 發 展 之 路

CHINA UNICOM (HONG KONG) LIMITEDHKEx : 0762 NYSE : CHU

2016

BEAT THE HEADWIND TURN THE TIDE

www.chinaunicom.com.hk

CHINA UNICOM (HONG KONG) LIMITED

75th Floor, The Center, 99 Queen’s Road Central, Hong Kong

Design, Printing & Production: GenNex Financial Media Limited www.gennexfm.com

Tel : (852) 2126 2018 Fax : (852) 2126 2016

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annUal rePorts - Interior DesignREF Financial Press LimitedCLEAR MEDIA LIMITEDAnnual Report 2016(HONG KONG)

WhoProfessionals from agencies, associations, corporations, government agencies, non-profit groups, and organizations from countries worldwide, are invited to compete.

WhatThe following must be included in order to process your entry:

Completed Entry Form

3 Copies of each Entry Submitted

Entry Fee

• Send 3 sets of originals if at all possible. An original printed hard copy certainly has a better impact on the judges! A photocopy or a PDF does not always convey the quality of the project. Give your work the best chance!

• Web-site submissions need only provide URL.

• For Promotion, Publicity, Special Events & Campaigns Categories (S, T, U, V & W) send accompanying materials - brochures, t-shirts, banners, videos, images, on-line screens, press releases, press kits, and any other collateral material - along with coverage. Impress the judges!

WhenAll entries postmarked by November 16, 2018 are eligible. The nominator will be notified upon receipt. Any material produced or dated from November 17, 2017 to November 16, 2018 is eligible to be entered.

WhereSend the fee, entry form, and entry submission to: MerComm Inc., 500 Executive Boulevard, Ossining, NY 10562 USA. Make checks payable to MerComm/MRA. Fees must be payable in U.S. Dollars and drawn on a U.S. based bank. Please contact us for details concerning bank transfers. Credit card payment is also accepted via telephone: 914-923-9400, FAX: 914-923-9484, or email: info@mercommawards.com.

WhYThe annual award is named for the Roman god who was the messenger of the other gods. The Mercury Award symbolizes the spirit of the message communicated. It is the creativity, originality, and talent of the individuals involved to whom the program is dedicated.

entrY fees The fee for each individual entry in Categories A-R is $320. The fee is $380 for Categories S-W. Fees include shipping and handling during the judging rounds, preparation costs for winners’ book, website presentations, award certificate, plaque or trophy (according to level of win), plus the judges’ evaluation forms and comments.

retUrns If you must send irreplaceable material, every effort will be made to have your entry carefully returned. We will contact you of the costs for shipping. We cannot be held liable for the replacement costs of the entry(ies). Please contact our offices if you have special concerns. All entries become the property of MerComm, Inc. and may be used by the MERCURY Awards for display, exhibition and promotional purposes.

entry InformatIon

there’s stIll tIme! - December 12th

JUdGinG CriteriaEach entry is judged against itself, to the degree that the individual entry achieves its intended purpose. Judging is based not on budget, but on the values of creativity, effectiveness, performance and success.

JUdGinG ProCessEach entry is evaluated three times by three different judging organizations during the preliminary judging rounds. The three sets of scores are then averaged into a single score for the individual entry. Awards are given to the top third scoring entries. Only one Gold, Silver, Bronze, and Honors Award will be given in each classification; however, if no entry scores high enough, no award will be given. The Gold Award Winners become candidates for the Grand Awards. In addition, one Best of Show Award will be presented to the top entry among all the classifications.

the JUdGesA. Plus Financial Press Ltd.

- HONG KONGAddison - USAAffno - SRI LANKAAIR Health - USAAlex Schkrutz Consultancy - USAAllan Hunter Shoemake

Photography Inc. - USAAND Partners - USAAn-Najah National University

- PALESTINEArmacell – LUXEMBOURGAsia Public Relations Agency

- HONG KONGAspen Insurance - USAAtrevia - PORTUGALAtrevia - SPAINAvila Creative - USABank of China - HONG KONGBaoviet Holdings - VIETNAMBasso Design Group - USABCUBE - ITALYBeau Gardner Associates Inc. - USABerenberg - GERMANYBeyond Words Business

Communications - USABrandBook LLC - USABring, LLC - USABrooks Graphics - USABryan Mills Iradesso - CANADABurgess Strategic

Marketing Services - USACanada’s National Arts Centre

- CANADACHC Enterprises - USAChina Communications

Services Corporation Limited - HONG KONG

China Rongsheng Heavy Industries - HONG KONG

China Telecom - HONG KONGChina Unicom - HONG KONGC.J. Graphics - CANADACLP Holdings Ltd - HONG KONGCoal Creative Consultants

- SINGAPOREComfortDelGro Corporation Limited

– SINGAPORECraib Design + Communications

- CANADACre8 (Greater China) - HONG KONGCurran & Connors, Inc. - USADaiwa House Industry Co., Ltd.

- JAPANDK Communications Services - USADecker Design, Inc. - USADevon Title - USADigmshift Group - USADoris Gstatter IR & Mehr – AUSTRIAdovewing LLC - USAEDICO Financial Press Services

- HONG KONGEisbrenner Public Relations - USAElefant Design - USAEngage Media Pte. Ltd.

- SINGAPORE

Ergo Advertising - AUSTRALIAERM - USAFaculty of Communications +

Design, Ryerson University - CANADA

Fast Retailing Co. Ltd. - JAPANFGI Design - USAFinar Kurumsal - TURKEYFour Media - AUSTRIAFung Retailing Group - HONG KONGG+J Corporate Editors - GERMANYGene Pool Project - AUSTRALIAGenNex Financial Media Limited

- HONG KONGGlobal Point - USAGraffiti - TURKEYGreater Toronto Airports Authority

- CANADAh2h Consulting - USAHeterMedia - HONG KONGHGB Hamburger Geschäftsberichte

GmbH & Co. KG - GERMANYHKBN – HONG KONGHo Chi Minh City Securities Co.

- VIETNAMHOFFMANN UND CAMPE

Corporate Publishing - GERMANYHong Kong Productivity Council

- HONG KONGHunch Free, Inc. - USAi.LINK Group Limited - HONG KONGIdeas On Purpose - USAINBRAX - CHILEInc Design - USAInsight Creative - NEW ZEALANDInVision Design, Inc. - USAiONE Financial Press Ltd.

- HONG KONGista International GmbH - GERMANYJohn Madere Photography - USAJolly Good Films - NEW ZEALANDJournal International Verlag

- GERMANYKD1 Designagentur - GERMANYKeogh Communications Group

- USAKerry Properties - HONG KONGKetchumPleon - GERMANYKlick Communications - USAköckritzdörrich GmbH - GERMANYKorteMaerzWolff Kommunikation

- GERMANYKunsthistoriches Museum Wien

- AUSTRIAloved GmbH - GERMANYLuke Communications Group - USAM&M Consultancy - HONG KONGMaison de l’Orientation

- LUXEMBOURGMark Joseph Photography, Inc.

- USAMarston Communications

- CANADAMedia Genesis - USAMensalia GmbH - AUSTRIAMerchantCantos - ENGLAND

MetaFusion Pte Ltd - SINGAPOREMike Klodnicki & Associates - USAMilenio 3 - MEXICOMiramar Group - HONG KONG MM Partners - KOREANew Zealand Stock Exchange

- NEW ZEALANDNext Digital Limited - HONG KONGNine Labs - USANova Fusion Sdn Bhd - MALASIAParagraphs Design - USAParcel Design - CANADAPerlgut Group - USAPeter Feeby Design - USAPetraNix AG - SWITZERLANDPhoenix Communications Ltd.

- HONG KONGPeople’s Leasing & Finance PLC

– SRI LANKAPRATT Institute - USAPRH Hamburg Kommunikation

GmbH - GERMANYPT Garuda Indonesia (Persero) Tbk

- INDONESIAQ&E Advertising - SRI LANKAq30 design inc. - CANADARat Für Ruhm Und Ehre - GERMANYREF Financial Press Ltd.

- HONG KONGringzwei - GERMANYRR Donnelley - HONG KONGRTL Group - LUXEMBOURGS/O Project - KOREASampath Bank PLC - SRI LANKASedgwick Richardson - HONG KONGSedgwick Richardson - SINGAPORESEQUEL - USAShian Inc. - JAPANSigni Design - MEXICOSinoMedia Holding Limited - CHINASmart Media - SRI LANKASolomon Financial Press

– HONG KONGSpeedy Design Communications

– HONG KONGStan Gellman

Graphic Design Inc. - USASüden Werbeagentur GmbH - USATayburn - TURKEYTayburn - UNITED KINGDOMThe Charles NYC - USAThe King’s College - USAThema Communications

- GERMANYThe Third Age - SOUTH KOREATime Inc. @ The Foundry - USATOMORROW FOCUS AG - GERMANY Toppan Vintage Limited

- HONG KONGTwice Graphics - HONG KONGWachovia Securities - USAWPP HMA BLAZE - AUSTRALIAX_Design - MEXICOXanadu Communications - USAYellow Creative (HK) Limited

- HONG KONG

JuDgIngProceDures

a. WritinGA01 Annual Report

A02 Auto/Car Enthusiast Article

A03 Chairman’s Letter

A04 Feature Article

A05 Magazines - Overall

A06 Other/Misc.

B. desiGnB01 3-D Assembly

B02 Anniversary Book

B03 Books

B04 Calendar

B05 Environmental Report

B06 Illustration

B07 Interim Report

B08 Magazine Cover

B09 Photography

B10 Tourist Map

B11 Other/Misc.

C. adVertisinGC01 Animated Banner Ad

C02 Print Ads

C03 Public Service Announcement

C04 Safety

C05 Television Ads

C06 Other/Misc.

d. annUal rePorts - Cover Design

D01 Abstract/Graphics

D02 Boxed/Sleeve Set

D03 Die Cuts

D04 Drawings/Illustrations

D05 Online A.R. Home Page

D06 People/Portrait

D07 Places/Products

D08 Special Treatments

D09 Other/Misc.

e. annUal rePorts - Interior Design

E01 Artistic/Unique

E02 Non-Traditional

E03 Special Production Techniques

E04 Traditional Format

f. annUal rePorts - Overall Presentation

F01 Agriculture

F02 Automobiles

F03 Beverages

F04 Chemicals

F05 Construction

F06 Consumer Goods

F07 CSR - Corp. Social Responsibility Report

F08 Dairy & Health Products

F09 Department Store

F10 Diverse Business

F11 Energy

F12 Finance Company

F13 Gov’t Agencies & Offices

F14 Holding Company

F15 Housing Dev. & Sales

F16 Infrastructure & Services

F17 Insurance

F18 Internet Content Services

F19 Internet Services Provider

F20 Media

F21 Multi-Industry

F22 Non-Profit - Human Welfare

F23 Non-Profit - Various

F24 Parts & Logistics Facilities

F25 Pharmaceuticals

F26 Property Development

F27 Real Estate Developer

F28 REIT

F29 Retail

F30 Strategic Investments/Trading

F31 Sustainability Report

F32 Technology

F33 Telecommunications

F34 Tourism

F35 University

F36 Other/Misc. - Specify on Entry Form

G. annUal rePorts – Online

G01 Interactive

G02 Non-Profit Organization

G03 PDF

G04 Sustainability Report

G05 Other/Misc.

h. aPPsH01 Airline

H02 Customer/Client

H03 e-book

H04 Energy

H05 Magazine

H06 Subscription Site

H07 Other/Misc.

i. BroChUresI01 Company Brochure

I02 Image Brochure

I03 University Brochure

I04 Other/Misc.

J. CUstom PUBliCations - Business-to-Business

J01 Air Freight/Cargo

J02 Banking/Finance

J03 Bus Operators & Transportation Companies

J04 CEO Leadership Network

J05 Construction

J06 Customer Magazine

J07 Information Technology

J08 Innovation & Science

J09 Luxury Buses & Coaches

J10 Personnel Managers/Directors

J11 Tax Magazine

J12 Tourism/Travel

J13 Trade Fair Organizer

J14 Trade & Industry

J15 White Paper

J16 Other/Misc.

K. CUstom PUBliCations - General Audience

K01 Automobiles

K02 Customer

K03 Entertainment

K04 Financial Services

K05 Food

K06 Lifestyle

K07 Retail

K08 Tourism/Travel

K09 Other/Misc.

l. emPloYee PUBliCation

L01 Bank Industry

L02 Compliance Brochure

L03 Internal

L04 Magazine

L05 Newsletter

L06 Oil & Gas Industry

L07 Ship Management

L08 Other/Misc.

m. maGaZines - DesignM01 Auto/Car Enthusiasts

M02 Beauty

M03 Customer

M04 IT Services

M05 Other/Misc.

n. maGaZines - Overall Presentation

N01 Art/Culture

N02 Automobiles

N03 Customer

N04 Employee/Staff

N05 IT Services

N06 Men’s Audience

N07 Non-Profit

N08 People with Disabilities

N09 Special Audience

N10 Travel/Tourism

N11 Other/Misc.

o. other/misC./ sPeCial ProJeCts

O01 Please specify on form

P. soCial mediaP01 Blogger Event

P02 Consumer Awareness

P03 Facebook

P04 Influencer Relations

P05 Instagram

P06 Integrated Concept – Online Platform & Print

P07 Integrated Digital Campaign

P08 WeChat/Weibo

P09 YouTube

P10 Other/Misc.

Q. Video - DVD/ONLINEQ01 Auto Enthusiast

Q02 Corporate Identity

Q03 Educational/Informational

Q04 Fact Video

Q05 In-House Production

Q06 On-line Video

Q07 Promotional/Documentary

Q08 Public Awareness Campaign

Q09 Special Project

Q10 Other/Misc.

r. WeBsites/ moBile media

R01 Brand Awareness

R02 Corporate

R03 Customer Magazine

R04 Customer Relationship

R05 Digital Customer Magazine

R06 E-Annual Report

R07 Employee Online Platform

R08 Event Site

R09 e-zine

R10 Investor/Shareholder Relations Site

R11 Microsite

R12 Newsletter

R13 On-line Magazine

R14 Redesign/Relaunch/Media

R15 Travel/Tourism

R16 Other/Misc.

s. Promotion/marKetinG

S01 Awareness Campaigns

S02 Branding/Re-branding

S03 Brochure/Mailer

S04 Calendar

S05 Home Furnishing

S06 Product Awareness

S07 Social Media Campaigns

S08 Tourism

S09 Other/Misc.

t. PUBliCitYT01 Brand Awareness

T02 Client Product Launch

T03 Media Exposure

T04 Social Media Influences

T05 Sustainability Awareness

T06 Other/Misc.

U. sPeCial eVentsU01 Anniversary

U02 Brand Awareness/Recognition

U03 Cause Awareness

U04 Children’s Entertainment

U05 Furniture Marketing

U06 Holiday Celebration

U07 Press Conference

U08 Shopping Mall

U09 Sports Tie-In

U10 Other/Misc.

V. CamPaiGns - Non Profit/Public Affairs

V01 Corporate/ Non-Profit Partnerships

V02 Event/Festival Highlights

V03 Human Rights

V04 Marketing Communications

V05 Public Affairs/Cause Issue

V06 Pro Bono Work

V07 Volunteers Special Project V08 Other/Misc.

W. CamPaiGns - Corporate/Commercial

W01 Brand Image Makeover

W02 Cause Branding Campaign

W03 Community Relations

W04 Corporate-Community Partnership

W05 Corporate Social Responsibility Practices

W06 Employee Relations

W07 Green/Environmental Practices

W08 Green Focus Event

W09 Media Relations

W10 Other/Misc.

IMPORTANT!! AWARDS CERTIFICATES:

Should your entry place as an award winner, your certificate will be personalized in the

following format:

To: Nominating Company For: CLIENT COMPANy

“Title of Entry”

If you would prefer any variation of the official format, kindly let us know, in writing,

attached to the Entry Form.

categorIes/ classIfIcatIons

title of entrY: (Please write out title as it should appear on winning certificate.)

Category-Classification Code: – Example R-08 (See other page for codes)

Category-Classification:

Other/Misc–Please describe:

Format: DVD/USB Mixed Media Print Only App/Web

App/Website url:

Theme or goal: (Be brief! You may type on a separate sheet of paper.)

Nominated by:

Nominator’s Job Title:

nominatinG Co: (Please write out as it should appear on winning certificate.)

Address:

City: Prov./State:

Postal Code/Zip:

Country:

Telephone: Country Code City/Area Code Number

Fax: Country Code City/Area Code Number

E-Mail:

Website:

Client’s Name:

Client’s Job Title:

Client ComPanY: (If different from Nominating Co. - Please write out as it should appear on winning certificate.)

Address:

City: Prov./State:

Postal Code/Zip:

Country:

Telephone: Country Code City/Area Code Number

Fax: Country Code City/Area Code Number

E-Mail:

Website:

nUmBer of entries:

@$320 – Categories A – R $

@$380 – Categories S – W $

Total Entries Fee Subtotal $

5-9 Entries, 5% Discount $

10-19 Entries, 10% Discount $

20+ Entries, 20% Discount $

total fees Paid $ (U.S. Dollars only - checks from non-US banks cannot be accepted)

We prefer to pay by:

Check Enclosed Bank-to-Bank Transfer

American Express

– –

Exp. –

MasterCard/Visa

– – –

Exp. –

Cardholder’s Name

Company

Cardholder’s Signature

Please return my entry(ies).

We will notify you of approximate costs prior to shipping.

imPortant: For judging purposes, please send three CoPies of printed material per entry. Online or Web entries need submit only link or URL. Upon receipt this entry becomes the property of MerComm, Inc., and may be used for display, exhibition and promotional purposes.

Make checks payable and mail to: MerComm/MRA

500 Executive Boulevard Ossining-on-Hudson, NY 10562 USA

For more information: PH: 1-914-923-9400 FX: 1-914-923-9484

info@mercommawards.com www.mercommawards.com

shiPPinG instrUCtions: Send entry materials along with entry forms and fees. To hasten your package through customs, please affix or mark in bold lettering outside the package “Contest Material. No Commercial Value.”

deadline: noVemBer 16, 2018

Log No. Official Use Only. Do not write in this area.

Mr./Ms.

Mr./Ms.

entry form

last call - December 12th