Examining the Buyer Research Process: A CIO Panel · Examining the Buyer Research Process: A CIO...
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Examining the Buyer Research Process: A CIO Panel
Bryan Glick
Editor-in-Chief, Computer Weekly Head of European Editorial, TechTarget
#ROISummit | www.techtarget.com/ForMarketers
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What do IT leaders think?
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Colin Rees
CIO, Domino’s Pizza
Rob Ray
Group Director of Digital & IT, The FA
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What are your priorities for the next
12 months?
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What do suppliers do well - and
badly - in their marketing to you?
Any examples?
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To what extent – if at all – does
supplier product marketing
influence your IT strategy or IT
purchasing plans?
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Once you have identified a
requirement, what is the process
you follow to reach a buying
decision?
…and how is that changing?
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What information do you use to
help make buying decisions?
…and how do you find it?
Can you give an example based on
something you read on Computer
Weekly?
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Is the buying process and
timescale different for different
technology requirements?
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Who from your team is involved
in the buying process, and how do
their information needs differ?
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What do you want from a supplier
during your buying process?
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Whose advice do you most value
when it comes to seeking external
expertise to support your buying
decisions?
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What advice would you give to the
audience on how best to engage
with you and your peers?
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Any questions?
● Rob Ray Group Director of Digital & IT, The FA
● Colin Rees CIO, Domino’s Pizza
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CIO Panel - Thanks for listening
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[email protected] / @bglick / www.computerweekly.com
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