Examiner | Digital Media Kit 2020 · 2020. 9. 10. · SAN FRANCISCO MEDIA COMPANY • 835 MARKET...

2020DIGITALMEDIA

SAN FRANCISCO MEDIA COMPANY • 835 MARKET STREET, SUITE 550 • SAN FRANCISCO • CA 94103 07.16.2020

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WEB STATS

MONTHLYPAGEVIEWS 2,064,854

MONTHLY USERS 498,331

MONTHLYPAGEVIEWS 817,418

MONTHLY USERS 292,996

TRAFFIC TRAFFIC

BAY AREA 79%

SAN FRANCISCO 47%*% Of TOTAL BAY AREA

BAY AREA 74%

SAN FRANCISCO 56%*% Of TOTAL BAY AREA

DEVICES DEVICESMOBILE 54.85

DESKTOP 38.47

TABLET 6.69

MOBILE 54.33

DESKTOP 39.44

TABLET 6.01


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PROGRAMMATIC DIGITAL ADVERTISINGYOU DECIDE.DO YOU KNOW WHO YOUR AUDIENCE IS OR WHO YOU WANT IT TO BE?Target just those customers with our extended reach products. Our custom-tailored programs can include:

• Display• Mobile• Contexual Targeting

• Owned & Operated• Social• Behavioral Targeting

• Google Adwords• Retargeting• Video

• Geotargeting• Geofencing• PPC

CONTACT US FOR A NO-COST, IN-DEPTH PROPOSAL.

ONLINE ADS

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1 Header Spotlights 300x100

2 Rectangle 300x250

3 Pencil Bar975x30

3A Expanded Pencil 975x300 10 Mobile Interstitial Overlay

320x480

4 Half 00x600

5 Leaderboard 728x90

6 Interstitial Overlay 550x400 / 72 dpi

7 Reskin300x900

11 Billboard Size 975x250

8Reskin Pencil Bar Pushdown975x30

8A Expanded Pencil 975x300 9 Mobile Top Leader Board

320x50

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3A

2

4

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778A


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RESKIN SIZES/SPECS• (2) 300x900 left and right

images (Safe area for important info = 140x750)

• 975x30 Pencil Bar (Expands to 975x300)

• 975x300 Expanded Pencil Bar

Note: To avoid long page load times, each individual file should be under 100k

3RD PARTY RICH MEDIAPOSITION DIMENSION MAX SIZEInterstitial/overlay 550 x400 100k

Leaderboard 728x90 100k

Rectangle 300x250 100k

Half Page 300x250 100k

ANIMATION MAX WEIGHT VIDEO:15 Sec / 3X 100K User Initiated

:15 Sec / 3X 50K User Initiated



PREMIUM ONLINE ADSIN PAGE AD UNITS ROS TARGETED300x250 $10/cpm $12/cpm

728x90 $10/cpm $12/cpm

300x600 $10/cpm $12/cpm

970x250 (Billboard Size) $12/cpm $14/cpm

300x100 (Spotlight) SEE SALES REP FOR PRICINGHosted Video (Social Media Enabled) $20 $25

Mobile 320x480 $10/cpm $12/cpm

Mobile Leaderboard 320x50 $10/cpm $12/cpm

DISCOUNTS AVAILABLE FOR FREQUENCY AND VOLUMETakeover (All In Page Units and Reskins Per Day)

RUN OF SITE $12,500 PER DAY

Geo Targeting: City, State, Zip Code, DMA Region

Day Parting: Day(s) of Week, Time of Day

Creative Specifications and Guidelines sfexaminer.com offers both standard IAB placements as well as innovative custom advertising solutions to help you reach your customers. We support both rich media and static images for banner ads.

WEB (50k max file size; JPEG, GIF or HTML; *No Animation)

TYPE SIZELeaderboard 728x90

Medium Rectangle 300x250

Spotlight (2) 300x100

Half Page 300x600

*Pencil Bar 975x30

Billboard 970x250

Expandable Pencil 975x300

Interstitial 600x400 or 550x400

NEWSLETTER(20k max file size; no animation or looping; JPEG or GIF only)

TYPE SIZELeaderboard 728x90

Rectangle 300x250

Half Page 300x600

Skyscraper 160x600

Promo Newsletter Featured Content 640x210

Promo Newsletter Content Spot 300x300

Exclusive Blast Content Spot 500x650

MOBILE/APP(15k max file size, no ani-mation or looping, JPEG or GIF only)

TYPE SIZEMobile Leaderboard 320x50

Interstitial 320x480

Medium Rectangle 300x250

All sizes based on PIXELS

NEWSLETTER SPONSORSHIP

NEWSLETTER LEADERBOARD1MB max file size. (gif or jpg only). No rich media or 3rd party tags.

PROMOTIONAL NEWSLETTER CONTENTImage (no larger than 300 x 300 pixels, 72 dpi), links and event information required no later than 1 week pri-or to newsletter send date. 75 word maximum for text.

STANDARD ONLINE BANNERS (jpg, gif)

Max File Size: 1MB

DPI: 72

Animation: :15 max (Pencil banners cannot animate)

Looping: 10 second pause between loops required

Deadline: 48 hours before start date

THIRD PARTY ADS(pointroll, mediplex, eyewonder, eyeblaster, atlas, etc)*

Initial Download: 30k

Polite Download:: 60k total file size net to excede 100k

Wmode : ”opaque” or translucent

Audio:: user initiated only; must have prominent close button

Deadline: 72 hours before start date

3rd party expandable ads have additional requirements. Please ask your advertising rep for more information.

Specs for additional rich media types will be provided on an “as-needed basis. In order to enhance user experience, SF Weekly does not accept pop-ups, pop-unders, or floating ads.

ONLINE ADS


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Daily headlines from the San Francisco Examiner; delivered Sunday-Friday to opt-in subscribers. 1. LEADERBOARD: 728X90 PLUS URL LINK 2. MEDIUM BOX: 300X250 PLUS URL LINK

Monthly headlines from the SF Evergreen, delivered first Thursday of every month to opt in subscribers.1. LEADERBOARD: 728X90 PLUS URL LINK 2. MEDIUM BOX: 300X250 PLUS URL LINK

$250 $100DEADLINE: IMAGES, LINKS AND EVENT INFORMATION REQUIRED 3 BUSINESS DAYS PRIOR TO RUN DATE.OVER 14,000 SENT DAILY

DEADLINE: IMAGES, LINKS AND EVENT INFORMATION REQUIRED 3 BUSINESS DAYS PRIOR TO RUN DATE.OVER 450 SENT:FIRST THURSDAY OF THE MONTH

EDITORIAL NEWSLETTERS


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SF WEEKLY FROM PRINT TO YOUR EMAILOur weekly feature stories, movie reviews, cal-endar picks and more - minus the newsprint and sent directly to your inbox.

OUR EDITORIAL NEWSLETTER HITS THE IN-BOXES OF SUBSCRIBERS EVERY THURSDAY

DININGSENT EVERY THURSDAY TO DOUBLE OPT-IN SUBSCRIBERSSF WEEKLY sends out a dining email blast once a week on Thursdays. Stay up to date with the local dining scene with restaurant and bar reviews as well as the latest dining news. The Dining Newsletter will include original content from our SFoodie dining blog and twitter feed, restaurant openings, culinary events, and more.

MUSICEVERYTHING LOCALSF WEEKLY sends out a music email blast once a week on Thursdays to opt-in subscribers. Keep your thumb on the local music scene with music features, additional online music listings and show picks. The Music Newsletter will include original content from our All Shook Down music blog and twitter feed, concert information, pro-motions and events, and much more.

DEADLINE: IMAGES, LINKS AND EVENT INFORMATION REQUIRED 3 BUSINESS DAYS PRIOR TO RUN DATE.OVER 15,000 SENT ON THURSDAY’S



EDITORIAL NEWSLETTERS

TOP LEADERBOARD 728X90 / $250

MEDIUM RECTANGLE300X250 / $225

BOTTOM LEADER-BOARD 728X90 / $100



MIDDLE LEADER-BOARD

728X90 / $175




MIDDLE LEADER-BOARD

728X90 / $175



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PROMO NEWSLETTER

EVENT CONTENT EXAMPLE

DEADLINE: IMAGES, LINKS AND EVENT INFORMATION REQUIRED 3 BUSINESS DAYS PRIOR TO RUN DATE.OVER 11,000 SENT DAILY

DEADLINE: IMAGES, LINKS AND EVENT INFORMATION REQUIRED 3 BUSINESS DAYS PRIOR TO THURSDAY (3PM) SEND DATE.OVER 13,000 SENT WEDNESDAY’S

BANNER ADS20k max file size (gif, png or jpg only) No rich media or 3rd party tags728 x 90 pixels-includes web link, click-thru report available

Top leaderboard $250Bottom leaderboard $100

FEATURED EVENT $395IMAGE ONLY: 640x210 pixels, 72 dpiIMAGE/TEXT: Image (300 x 300 pixels, 72 dpi)Links and event information required no later than 1 week prior to newsletter send date75-word maximum for textIncludes web link

EVENT (CONTENT) $220Image (300 x 300 pixels, 72 dpi)75-word maximum for textIncludes web link


EVENT CONTENT

FEATURED CONTENT

BOTTOM LEADERBOARD 728X90 / $100


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EXCLUSIVE EMAIL BLASTS

PROMOTE YOUR BUSINESSWITH AN EXCLUSIVE EMAIL TO ONE OF OUR TARGETED LISTS

SF WEEKLY EVENTS $475 OVER 6,500SEND DATES: Monday, Friday, Saturday, Sunday

SF WEEKLY ARTS $525 OVER 3000SEND DATES: Any day of the week-48 hour exception rule

SF WEEKLY DINING $475OVER 4,600SEND DATES: Monday, Tuesday, Saturday & Sunday

SF WEEKLY PROMO $1,325 OVER 13,000SEND DATES: Monday, Friday, Saturday & Sunday

SF WEEKLY MUSIC $575 OVER 6,700SEND DATES: Monday, Tuesday, Saturday & Sunday

SF WEEKLY HAPPY HOUR $525 OVER 3,000SEND DATES: Any day of the week-48 hour exception rule

SF EXAMINER EXCLUSIVE $1000 OVER 10,800SEND DATES: Monday, Wednesday

IMAGE WITH TEXT

SINGLE IMAGE

IMAGES WITH TEXT

OPTIONS• SINGLE IMAGE • URL

• IMAGE WITH 200 WORDS OF TEXT

• SUBJECT LINE

• ENTRY FORM (FOR CONTESTS ONLY)

SPECSTYPES: GIF, JPEG, PNG

SIZE: 500X650 PIXELS (MUST BE LESS THAN 50K)

ANIMATION: NOT ALLOWED


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EMAIL MARKETINGTARGET OVER 3 MILLION CUSTOMERS IN THE BAY AREAREACH YOUR TARGET AUDIENCE. BOOST YOUR OUTREACH. TRACK YOUR SUCCESS.To compete in today’s market, a business must adapt, and the perfect compliment to your print campaign in the SF Examiner & SF Weekly is E-mail Marketing.

E-mail Marketing is an efficient, cost-effective way to market any business. We provide permission-based e-mail addresses by geography or demographics to better target your existing and potential customers. The major benefit is we will reach a welcoming, engaged audience for your business.

BOOST YOUR OUTREACH...with specific advertising, geared towards an audience of your choosing.

Pick your geographic area, a target audience, and we will provide a qualified list of e-mail addresses that you can use to market your business. We’ll help you send newsletters, notices of new products, special offers, sales and more to a group of consumers that fit your target market to a tee.

With in-depth reports and analytics, you now have the power to ‘fine-tune’ your marketing strategies and ensure success.

TRACK YOUR SUCCESS

RESPONSE RATE ANALYSISSee what percentage of your e-mails were opened and who opened them.

Check which link generated the most “click-throughs,” and interest.

See “click-through” rates and more!

Compare your results with other business like yours.

BACK-END ANALYSISFollowing your campaign, we can work with you to provide greater insight into your re-sponses than simple percentages, via Google Analytics. Our back-matching report shows which list your attendees/purchasers come from, a powerful tool.

QUANTITY CPM QUANTITY CPM QUANTITY CPM50,000 - 99,999 $30.00 100,000 - 149,999 $28.00 150,000 & up $26.00


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YOUR MARKETPLACE STORY WILL HAVE THE LOOK & FEEL OF REGULAR EDITORIAL CONTENT WITH LINKS TO YOUR WEBSITE THAT IMPROVE ORGANIC SEARCH

SF EXAMINER3 DAYS / $400 6 DAYS / $700 ADD YOUR MARKETPLACE STORY IN PRINT.

FP : SUN / $2100 FP : WED OR THUR / $1500

MARKETPLACE STORY

SF WEEKLY3 DAYS / $300 6 DAYS / $500ADD YOUR MARKETPLACE STORY IN PRINT.FP : SF WEEKLY / $1500

SF EVERGREEN3 DAYS / $250 6 DAYS / $400ADD YOUR MARKETPLACE STORY IN PRINT.

FP : SF EVERGREEN / $1500

PROFESSIONAL STORIES WRITTEN BY OUR JOURNALIST. COST PER STORY / $250

MARKETPLACE STORY LINKS

MARKETPLACE

Examiner | Digital Media Kit 2020 · 2020. 9. 10. · SAN FRANCISCO MEDIA COMPANY • 835 MARKET...

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Transcript of Examiner | Digital Media Kit 2020 · 2020. 9. 10. · SAN FRANCISCO MEDIA COMPANY • 835 MARKET...