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Exact Target Adobe Integration Deck2
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Transcript of Exact Target Adobe Integration Deck2
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• 7 Year Partnership• Adobe Genesis Partner of the Year• 400+ joint customers• 100+ integrated clients
Scene7RecommendationsTest&TargetSiteCatalyst Genesis
Integration Partners
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Combine the power of Adobe’s Digital Marketing Suite with ExactTarget’s leading communications platform
• Listen to your customers’ product interests & their communication preferences
• Interact by sending relevant, targeted messages via the right channels at the right time
• Engage & drive long-term loyalty through targeted remarketing & relevant dynamic content
Are you Optimizing Customer Data?
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Integration Success Showcase
Since Integrating ExactTarget & Adobe, Carhartt has seen:
• 6% higher click-through rate for abandoned cart campaigns
• 3% higher click-through rate for targeted emails vs. general promotional emails
Since using ExactTarget & Adobe, VHA has experienced:
• 7% increase in online sales • 15% recovery of shoppers who
abandoned their cart
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• Assess impact of e-campaign
• Auto-track users post-click
• Easily improve future emails through simple reporting
1. Web Analytics Connector
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• 360 degree view of e-campaign performance
• Allows data correlations to be more clear-cut
2. Enhanced Reporting Integration
SiteCatalyst Genesis
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• Customer behaviour triggers relevant & timely email messages to subscribers
• Automatically import data into ExactTarget to better engage prospects & customers
3. Behavioural Marketing IntegrationGenesis
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3. Behavioural Marketing IntegrationDaily feeds of individual web data triggers behaviorally-driven, relevant, timely email messages to subscribers
Genesis
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4. Adobe Test&Target IntegrationA/B & Multivariate Testing within Emails & Landing Pages
• Provide a consistent experience across channels
• Increase conversions with post-send email content optimisation
• Control & change email content, even post-send
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4. Adobe Test&Target Integration
Creative A Creative B
VS
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5. Adobe Recommendations IntegrationExtend relevant recommendations through email
Genesis
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6. Adobe Scene7 Integration
• Visually relevant, personalized messages on products
• Match print creative
• Data-driven templates
• Click stream driven -- tie timing & relevance
• Email to Website personalization
Create Dynamic & Personalized Emails
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7. Targeted Audience SegmentationConsolidate Data Sources to Drive Segmentation & Targeting
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• Automate email campaign tagging with the Web Analytics Connector
• Integrate pre-click & post-click data in Adobe SiteCatalyst
• Automatically trigger email messages to subscribers based on online behaviour
• Extend A/B, Multivariate testing to email with Adobe’s Test&Target Integration
• Increase conversion via post-send email content optimization with a Test&Target Integration
• Extend relevant recommendations through email with Adobe Recommendations
• Create dynamic & personalized emails with visually relevant content via Scene7
• Consolidate data sources to power segmentation and targeting with Audience Builder
Integration Summary