EVUE BejaCaseStudy 01

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Sustainable electric mobility

and logistics impact in

regional innovation and

growth

Beja Case Study

September 2012


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PART I - SUMMARY 4

Scope 4

Approach 6

Objectives 7

Results 8

PART II - Questionnaire 10

What is the focus? 10

What are the objectives of the plan? 11

What are the main actions planned? 11

Funds to be used or sought for delivery 12Current status 12

PART III - INTEGRATION 14

Integration with sustainable energy action plan 14

Baseline Emissions Inventory 14

Measures 18

Integration with BejaGlobal 20

Integration with Air Quality Management 21

Integration with EcoXXI commitments 23

Infrastructures 23

PART IV THE STRATEGY 30

Model 30

Scope 30

Platform 31

Analysis 31

Innovation Dynamic Factors 32

Reference Regions 33

Key innovation measures analysis 34

Measure1 - Employment in Science 35

Measure2 - Promoting Lifelong Learning 35

Measure3 - High Technology Job Growth 36

Measure 4Business Technological Level 37


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Measure5 - Alternative to Public Spending on R&D 38

Measure 6 - Attracting Private Investment 39

PART V THE PLAN 41

Introduction 41

Framework 43

Electric mobility model 45

Model components 45

Value chain (Services) 46

Actors 46

Charging network 47

National Mobility Programme 48

Charging network 49

Sizing and location of charging points 49

The EV Project envisages the installation of: 50

Network Implementation 68

Support measures 69

Communication plan 71

Framework 72

Aims 76

Positioning 76

What is the desired perception? 76

Critical factors and recommendations 77

Part VI - Conclusions 77


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PART I -

SUMMARY

Scope

Electric Vehicles in Urban Europe focuses on the development of integrated, sustainable

strategies and dynamic leadership techniques for cities to promote the use of electric vehicles.

Urban initiatives to encourage the public and business to use EV's will contribute to EU clean

air and car fleets targets, making cities more attractive and competitive. Sustainable electric

mobility and logistics impact in regional innovation and growth will exchange and disseminate

solutions to key barriers such as public resistance, lack of infrastructure, rapid technology

change and obsolete economic modelling.

Cities, regions and countries are more interdependent than ever before and the challenges

facing us require concerted action. URBACT programme will enable us to work together to

identify and implement the best solutions for urban mobility while strengthening linkages

across Europe.

The EVUE project is focused on identifying and implementing the framework and

infrastructure required that will enable electric vehicles to become the preferred mode of

choice in urban areas. By directly targeting a major source of air and noise pollution in our

cities, we hope to improve the lives of all citizens and ensure that urban areas mitigate their

negative environmental impacts as efficiently as possible.

Beja is reinventing itself as a service city, increasingly oriented towards the knowledge and

sustainability economy. The Beja Global programme is part of that vision. Beja strategy aims at


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reinforcing the local and regional policies to accelerate economic growth and employment

generation.

Sustainable mobility, including electric mobility and logistic, may operate, if combined withother innovation oriented measures, as a drive to establish a cluster of technology and

knowledge based services. Additionally, sophisticated tourism is a key asset in the regions

competitive offer, quiet and clean logistics and freight are relevant added-value for the

regional strategy. Combined both impacts, as innovation drivers and environmental safety,

electric mobility and logistic operates as a regional development asset.

From regional innovation trends analysis, summarised below, high technology services were

identified as a critical innovation factor to unlock regions economic growth potential.

Operating as a potential driver in establishing a high-tech based mobility cluster, electric

mobility and logistics contribute to attract high technology services. Therefore, advancedmobility and logistics may play an important role in contributing to unlock growth acceleration.

In this document, a short description of Bejas strategy to achieve its vision is provided.

Additionally, innovation factors and their interaction with expected impacts from investments

in electric mobility and logistics is referred. Finally, the priority given to high technology

services as result from establishing an advanced mobility cluster is commented on and

justified.

The city of Beja belongs to the region of the Baixo Alentejo in Portugal.

Figure 1- Location of Beja

It has a population about 34,387. The income per capita is 19,038 /inh (2010 estimation). The

functional geography of this city is evolving economic landscape (one of the highest

concentration of public investment in Europe): greener energy; cleaner water; more

sophisticated tourism; more sustainable agriculture; more creative innovation; more and

better jobs and more opportunities for a healthier life-style.


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Alentejo, Bejas region, is within the European top 10 in medium / high -tech indicators growth

and agricultural area per capita; aggregated GAV growth potential is foreseen to be 70% for

the next 2 decades; between 2010 and 2012 irrigation project of 100.000 km2 will be

concluded as well as a new airport and highway access to deepwater port of Sines.

The city of Beja leads the municipalities' community that covers the NUTIII PT181 and PT184

and aggregates the following municipalities: Aljustrel, Almodvar, Alvito, Barrancos, Beja,

Castro Verde, Cuba, Ferreira do Alentejo, Mrtola, Moura, Odemira, Ourique, Serpa and

Vidigueira.

Accordingly, to the recently approved strategic planning options, the regional coordination

intervention axes are defined as follows:

Mobility and transportation

Culture, arts and creativity

Urban commerce and quality of life

Territorial innovation

ApproachThe internal combustion engine changed all aspects of city living. From expanding the urban

footprint as new suburbs and regions were opened up through to new economic opportunities

as people and goods could move more efficiently and effectively, it has impacted every aspect

of our lives. The costs however, are only now being accounted for: air and noise pollution

affect the health and well-being of our citizens as well as contributing to wider environmental

issues such as global warming.

Recent developments however with electric mobility offer an alternative that will address

these negative externalities while maintaining our ability to travel and meet the needs of

today.

A significant contribution from establishing and advanced mobility and logistics, namely

electric, in favouring key innovation drivers may be expected. Among those drivers, the offer

of high technology services predominates. Such relation enables investment in electric mobility

to act as a factor impacting on the regional innovative context.

Such relation and impact may be establishing considering the following aspects:

Provingthe economic and technical viability of EVs in city logistics.


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Developing and implementing a toolkit to evaluate healthy policies, to establish

mechanisms of coordination with the neighbours, to identify necessary interventions

and to select some strategic actions.

Attracting innovative investments or entrepreneurship projects to be located in the

Beja Region (Alentejo) namely in the field of advanced mobility.

Demonstratinglogistic solutions with the electric vehicle application to optimize urban

logistic efficiency to improve transport flow management and reduce environmental

impact in urban areas.

Objectives

As part of Bejas strategy in electric mobility and logistics,the following may play a key role:

To attract innovative investments or entrepreneurship projects to the Beja Region

(Alentejo) namely in the field of advanced mobility services.

Demonstrate logistic solutions with the electric vehicle application to optimise urban



Demonstrate under real life conditions the viability of innovative and integrated

sustainable energy systems in different scenarios of urban sustainability.

Elucidate the technical, economic and regulatory conditions under which energy saving

methods and decentralized energy supply systems, mostly based on renewable energy,

can be deployed and integrated into innovative energy management solutions for

different urban areas in Europe.

To have a real impact on the green economy, research in this field should no longerfocus on electric vehicle technologies seen in isolation from the rest of the transport

system: a massive introduction of the technology requires the availability of smart

electricity grids and intelligent vehicle charging systems tailored to customers' needs.

Lightweight materials for vehicle applications and socio-economic research are also

among the issues included in this area.

The local implementation of comprehensive energy supply solutions operators need quick

access to a multitude of small, decentralized units via an intelligent energy management

system. Currently, various concepts and systems are in use, others are under development.


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Some prototypes are available but need to be applied and investigated under real world

conditions.

In particular to the sub-priority, Sustainable energy systems, and is closely linked to thefollowing sections:

Assessment of the state of the art of city freight movements and development of new

governance models, based on real and close co-operation between public bodies,

retailers and distributors. These can be used in order to deploy sustainable policies

able to assure environmental improvements with economical sustainability.

Demonstration of urban and logistics solutions with electric vehicle fleets with the aim

to validate the feasibility of logistics solutions on the basis of electric vehicle

applications.

Demonstration of required ICT for final users and fleet managers.

Assessment of public acceptance of demonstrated new delivery systems.

Assessment of the impact on urban transport and delivery market such as size of

deliveries, frequencies and vehicle types.

Assessment of the impact on energy, environment, overall efficiency and cost.

Results

As part of Bejas strategy for the investment, entrepreneurship and development, electric

mobility and logistics play a key role in achieving the following results:

Access to innovation: by facilitating access to qualification, knowledge, mobility,

technology transfer, financing/funding and access to networks, joint ventures, co-

investment and public initiatives.

Economic efficiency: by scaling-up entrepreneurial projects, qualifying local market

and local offer, aligning interests, improving entrepreneurial environment, reduce

entrepreneurial risk and organise local clusters, namely under micro public-private

partnership and a regional innovation platform;

Attractiveness: to value local brands and territorial marketing, presence in key-

networks to attract capabilities, knowledge, technology and innovation.


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Support to the direct external investment by facilitating the entrepreneurial, notably industrial,

location processes and permit granting, assets acquisition and integration in local networks

and partnerships, such as the ones led by public authorities, financial institutions, business

associations or others.

Support to entrepreneurship and small projects and investments, namely on the early stages,

remarkably to senior professionals and life-long entrepreneurs.


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PART II -

Questionnaire

What is the focus?

EVUE focuses on the development of integrated, sustainable strategies and dynamic

leadership techniques for cities to promote the use of electric vehicles. Urban initiatives to

encourage the public and business to use Electric Vehicles will contribute to EU clean air and

car fleets targets, making cities more attractive and competitive.

EVUE will exchange and disseminate solutions to key barriers such as public resistance, lack of

infrastructure, rapid technology change and obsolete economic modelling.

This project will look at how cities can develop integrated and sustainable strategies to

increase the use of electric vehicles.

This includes:

Infrastructure requirements and options, especially in congested areas: e.g., on street

vs. off street charging points, standard/fast/rapid charging, green energy.

Policy framework: incentives, parking & congestion implications, modal shift.

Marketing & Communication: education & raising awareness

Sustainable mobility, including electric mobility and logistic, may operate, if combined with

other innovation oriented measures, as a drive to establish a cluster of technology and

knowledge base services


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What are the objectives of the plan?

To attract innovative investments or entrepreneurship projects to get located in the

Beja Region (Alentejo) namely in the field of advanced mobility services.

Demonstrate logistic solutions with the electric vehicle application to optimize urban





What are the main actions planned?

A previous evaluation study

Creation of pilot network for electric mobility

Introduction and operation of charging points in new and existing buildings

Within the Implementation Phase of the project, partners exchange and work together in

workshops, seminars, site visits, etc. Locally, partners meet and get contributions from their

Local Support Group to produce Local Action Plans and develop useful recommendations for

other cities, through:

meetings on getting to know each other and methodology,

exchange and mutual evaluation workshops,

meetings about Local Action Plans,

a workshop on social inclusion,

the final conference.

At the end of this phase, project conclusions are disseminated in the form of good practices,

recommendations, etc.


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Funds to be used or sought for

deliveryThe table below displays the measures to be implemented over the course of the project.

These measures include the procurement, installation and assessment of the charging points,

public and municipal fleets and private fleets.

MEASURES TO IMPLEMENT AS PART OF

THE SUSTAINABLE ENERGY ACTION PLAN2014 2015 2016 2017 2018 2019 2020 2021 2022

Mobilized investment

(mostly structural funds)

Implementation duration

12.855.613

64.278 Conclusion of charging points network

32.139 Procurement

19.283 Installation

12.855 Assessment

7.713.368 Public and municipal fleets

3.856.684 Procurement

2.314.010 Installation

1.542.673 Assessment

5.077.967 Support to private fleetsincluding freights

2.538.983 Procurement

1.523.390 Installation

1.015.593 Assessment

Table 1- Structural funds foreseen investment

Current status

Beja is a medium-sized municipality located in the Alentejo region in Portugal. It is a partner in

the ambitious national MOBI.E "Program for Electric Mobility in Portugal" which is

implementing the electric mobility network. Beja sees electric vehicles contributing towards

European energy targets, with the potential to make use of renewable energy sources and

smart grids. The city is keen to develop understanding of how to adapt urban planning

regulations to support EV infrastructure.


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Figure 2 MOBI.E infrastructures in Beja

The shift to electric vehicles will involve all the citizens of Beja. To achieve this, a coordinated

programme will need to be developed that creates visibility and awareness of EV's with

supporting incentives to encourage the uptake and adoption of these new vehicles. The

managing Authority is the Steering Committee and Regional Development (CCDR) Alentejo.


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PART III -

INTEGRATION

Integration with sustainable energy

action plan

Integrated planning is key concern of the municipality and involved stakeholders. Planning of

electric mobility is seen as part of a broader integrated planning for city competitiveness,

sustainability and attractiveness. Beja adhered to European Covenant of Mayors on the 4th

of

May 2010.

Thus, the target of 20% CO2 reduction by 2020 is as assumed the commitment that drives

energy sustainability related programmes, measures and strategies. Electric mobility and

freight is part of such commitment.

Baseline Emissions Inventory

The Baseline Emission Inventory (BEI) is part of the Covenant of Mayors instruments.

BEI main results are presented below. The BEI methodology included a foresight analysis under

which long term energy demand forecast is proposed. Such prospective analysis allows

dynamic parity assessment of sustainable energy action planned measures impacts.


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Figure 3 Bejas energy demand by carriers foresight

Figure 4 Bejas energy demand per sector for 2010


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Figure 5Bejas total final energy demand and energy intensity forecast

Figure 6 Energy factor impact on local industrial competitiveness


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Figure 7 Energy costs of street lighting impact on municipal budgets

Figure 8 Bejas mobility sector energy demand per added value of transportation services


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Measures

Electric mobility planning is part of a broader integrated planning for competitiveness,

attractiveness and sustainability. The considered Sustainable Energy Action Plan targets and

measures are apparent on the tables below. The electric mobility and freight contribution to

those targets is illustrated below among the other considered measures.

Table 2 Bejas energy sustainability targets for 2020


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Table3 Bejas energy sustainability targets for 2020 contribution of planned measure

Table 4 Bejas energy sustainability targets for 2020 related investment per target sector


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Table 5 Bejasenergy sustainability targets for 2020 related investment per funding souce

Integration with BejaGlobal

The BejaGlobal programme for investment, entrepreneurship and developmentsmission is to

operationalize attractiveness policies for innovation, economic environment enhancement,

growth acceleration and job creation. The programme implementation is coordinated with

Covenant of Mayors commitments and electric mobility and freight strategies. The

coordination and implementation activities are shared under the structure apparent below.

Figure 9- Per capita GDP acceleration (100=baseline) vs. business spending in research and

development


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Integration with Air Quality

ManagementAir Quality improvement is a key benefit of electric mobility and fright. An advanced air quality

management system will be available to assess those benefits. The system interface is

illustrated below.


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development


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Integration with EcoXXI

commitmentsThe EcoXXI label marks the integrated urban sustainable management label standards. Beja

was awarded with the EcoXXI standard. Both EcoXXI, SEAP and BejaGlobal strategies are

integrated and impacts of electric mobility and fright are beneficial for all three.

Figure 11- EcoXXI label marking in Beja

Infrastructures

The electric vehicles charging infrastructure has been deployed accordingly to the plan in PART

V and to the structural and municipal funding availability.

The main charging stations location is as illustrated in figures below.


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Pilot network of charge points for 2010-12

MUNICIPAL PLAN FOR

ELECTRIC MOBILITY

BEJA

2010-12Google Earth 2009

rea decarregamento:

BEJA-005

Parque de Materiais do MunicpioBeja 2 0

Slow charge point

Fast charge point


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MUNICIPAL PLAN FOR

ELECTRIC MOBILITY

BEJA


rea decarregamento

BEJA-004

Parque de Estacionamento da Piscina CobertaBeja 2 2

Slow charge point

2-Wheel charge point


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MUNICIPAL PLAN FOR

ELECTRIC MOBILITY

BEJA


rea decarregamento:

BEJA-001

Praa da RepblicaBeja 2 2

Slow charge point

Fast charge point


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MUNICIPAL PLAN FOR

ELECTRIC MOBILITY

BEJA


rea decarregamento:

BEJA-003

Parque de Estacionamento IPBBeja 2 0

Slow charge point

Fast charge point


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MUNICIPAL PLAN FOR

ELECTRIC MOBILITY

BEJA


rea decarregamento:

BEJA-002

Parque de Estacionamento Av. Miguel FernandesBeja 2 0

Slow charge point

Fast charge point


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PART IV

THE STRATEGY

Model

Achieving the considered results requires defining and intervention scope and exploiting abusiness support platform and promoting innovation factors as comment in this chapter.

Scope

The considered programme may operate in the following intervention scope:

Sphere 1:entrepreneurial environment animation.

Sphere 2: support to the location of entrepreneurial projects.

Sphere 3: reinforcement of local clusters.

Sphere 4: global competitiveness strategic repositioning.

This framework is relevant to attract and consolidate an advanced mobility services cluster.


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Platform

The considered programme may operate by exploiting a shared business platform which may

be active on the following areas:

Share infra-structuremanagement such as industrial parks or technology hubs.

Common presencemanagement in international high profile events.

Support to orientedterritorial marketing interventions.

Technological consultingand support to the entrepreneurial environment.

Regional partnershipand innovation platform animation.

Entrepreneurialperformance monitoring

Disseminationof investment opportunities.

Analysis

Sustainable mobility, including electric mobility and logistic when combined with other

innovation oriented measures, operates as a drive to establish a cluster of technology and

knowledge base services.

From regional innovation trends analysis, summarised in the present chapter, high technology

services were identified as a critical innovation factor to unlock regions economic growth

potential. Operating as potential driver in establishing a high-tech based mobility cluster,

electric mobility and logistics contribute to attract high technology services. Therefore,

advanced mobility and logistics may play an important role in contributing to unlock growth

acceleration as high-tech services are favoured.

An analysis to assess impact of advanced mobility in growth acceleration is proposed. The key

aspect in the proposed analysis is establishing a relation between a given set of innovation

factors and the expected impacts of advanced mobility. In general, by favouring these factors,

advanced mobility contributes to unlock regional innovation potential and, specifically, by

contributing to enhance critical drivers it operates as drivers for economic growth.


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Innovation Dynamic Factors

The considered programme may result in promoting the following innovation factors:

Dynamic innovation factors behaviour are analysed in this chapter on the point of

view of their impact on the economic growth acceleration.

Proposed integratedpublic policies can contribute to strengthening these factors and

enhanced those impacts.

Integrated public policies, when favouring the development of advanced mobility

services, organised as a cluster, transversely affect some of the dynamic innovation

factors and tend to cause economic growth acceleration as shown from Bejas regions

key indicators, as follows.

Considered innovation paradigm assesses six dynamic innovation factors and the

corresponding key-indicators:

Factor: knowledgeIndicator: research and development;

Factor: qualificationIndicator: skills training;

Factor: technologyIndicator: transfer;

Factor: mobilityIndicator: cross-sectoral and trans-regional;

Factor: investmentIndicator: financial mechanisms, resources;

Factor: initiativeIndicator: entrepreneurship, business expansion.

The key-indicators selected represent the following groups:


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Figure 2- Key-indicators and factors

Reference Regions

The following table shows a selected set of regions which share similar development baselines

with Alentejo (NUTII Region).

Considered reference regions are located in following EU member states: Czech Republic,

Greece, Spain, Latvia, Hungary, Poland, Portugal and Slovakia.

cz02 Stredn Cechy

cz03 Jihozpad

cz04 Severozpad

cz05 Severovchod

cz07 Stredn Morava

cz08 Moravskoslezko

gr11 Anatoliki Makedonia, Thraki

gr13 Dytiki Makedonia

es43 Extremadura

lv Latvia

hu21 Kzp-Dunntl


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pl11 Ldzkie

pl21 Malopolskie

pl22 Slaskie

pl31 Lubelskie

pl32 Podkarpackie

pl4 Plnocno-Zachodni

pl5 Poludniowo-Zachodni

pl6 Plnocny

pt11 Norte

pt16 Centro (PT)

pt18 Alentejo

sk02 Zpadn Slovensko

sk04 Vchodn Slovensko

Table 1- Reference regions

Key innovation measures analysis

A number of competitiveness and innovation measures are considered in the present study to

enable assessing both relations:

How an advanced mobility and logistics attraction may be favoured by combining

innovation measures;

Once established, how an advanced mobility and logistics may operate in contributing

to achieve economic growth and acceleration.

For each one of the proposed measures, key trend data on innovation drivers is analysed to

understand those relations and predict qualitative impacts from advanced mobility and

logistics on economic acceleration


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Measure1 - Employment in Science

Alentejo presented a relatively stable share of employment in science and technology last

years. Significant impacts of this measure on the economic growth acceleration may be

expected (red dashed line). Funding R&D projects involving advanced mobility services,

organised as a cluster, is highly recommended.

Figure 2 - Per capita GDP acceleration (100=baseline) vs. the variation of human resourcesemployed in science and technology variation

Measure2 - Promoting Lifelong Learning

Alentejo presented a relatively high growth of lifelong learning actions last years. Moderate

impacts on economic growth acceleration may be expected (red dashed line). Integrate more

effective LLL actions with advanced mobility and logistic services, as cluster of activities, is

recommended.

Stredn Cechy

Jihozpad

Severozpad

Severovchod

Stredn Morava

Anatoliki Makedonia, Thraki

Dytiki Makedonia

Extremadura

Latvia

Kzp-Dunntl

Ldzkie

MalopolskieSlaskie

Lubelskie

Podkarpackie

Plnocno-Zachodni

Poludniowo-Zachodni

Plnocny

Norte

Centro (PT)

Alentejo

Zpadn Slovensko

Vchodn Slovensko

0

100

200

300

400

500

600

-10 -8 -6 -4 -2 0 2 4 6 8 10 12

Acelerao do PIB v.s Recursos Humanos em Cincia e Tecnologia (T)


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Figure 3 - Per capita GDP acceleration (100=baseline) vs. the number of lifelong learning

actions variation

Measure3 - High Technology Job Growth

Alentejo ranks in first among the reference regions in medium and high technology

employment growth. Significant impacts on economic growth acceleration are expected.

Emerging economic sophistication opens new local market opportunities for advanced

mobility and logistic services clusterlocation success.

Stredn Cechy

Jihozpad

Severozpad

Severovchod

Stredn Morava


Dytiki Makedonia

Extremadura

Latvia

Kzp-Dunntl

Ldzkie

MalopolskieSlaskie

Lubelskie

Podkarpackie

Plnocno-Zachodni

Poludniowo-Zachodni

Plnocny

Norte

Centro (PT)

Alentejo

Zpadn Slovensko

Vchodn Slovensko

0

100

200

300

400

500

600

0 5 10 15 20 25 30

Acelerao do PIB v.s Participao em Aprendizagem ao Longo da Vida

(T)


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Figure 4 - Per capita GDP acceleration (100=baseline) vs. the medium-high technology

industrial employment level variation

Measure 4Business Technological Level

Alentejo still not well ranked in high tech services. High tech services scarcity may compromise

growth acceleration as positive significant impacts from their availability may be expected.

Advanced mobility services, when organised as a cluster including high technology services, are

critical to growth acceleration as strongly related to high tech services availability.

Stredn Cechy

Jihozpad

Severozpad

Severovchod

Stredn Morava


Dytiki Makedonia

Extremadura

Latvia

Ldzkie

Malopolskie

Slaskie

Lubelskie

Podkarpackie

Plnocno-Zachodni

Poludniowo-Zachodni

Plnocny

Norte

Centro (PT)

Alentejo

Zpadn Slovensko

Vchodn Slovensko

0

100

200

300

400

500

600

-15 -10 -5 0 5 10 15 20

Acelerao do PIB v.s Emprego em Manufactura de Mdia-Alta e Alta

Tecnologia (T)


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Figure 5 - Per capita GDP acceleration (100=baseline) vs. the high technology services

employment level

Measure5 - Alternative to Public Spending on R&D

Alentejo ranks in average position among reference regions when it comes to public spending

in R&D. No significant direct impact from public R&D funding in growth acceleration may beexpected even if some impact in growth is admitted. Creative services cluster are an appealing

alternative for public funding.


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Figure 6- Per capita GDP acceleration (100=baseline) vs. the public spending in research and

development

Measure 6 - Attracting Private Investment

Differently from public, Alentejo ranks lows in private spending in R&D. Significant impacts on

economic growth acceleration are expected. Advanced mobility cluster may play significant

role to induce business investment in R&D as demand on innovation is be expected to growth

and economy to accelerate.

Stredn Cechy

Jihozpad

Severozpad

Severovchod

Stredn Morava


Dytiki Makedonia

Extremadura

Latvia

Kzp-Dunntl

Ldzkie

MalopolskieSlaskie

LubelskiePodkarpackie

Plnocno-Zachodni

Poludniowo-Zachodni

Plnocny

Norte

Centro (PT)

Alentejo

Zpadn Slovensko

Vchodn Slovensko

0

100

200

300

400

500

600

-60 -40 -20 0 20 40 60

Acelerao do PIB v.s Despesas Pblicas em Investigao eDesenvolvimento (Tm)


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development

Stredn Cechy

Jihozpad

Severozpad

Severovchod

Stredn Morava


Dytiki Makedonia

Extremadura

Latvia

Kzp-Dunntl

Ldzkie

MalopolskieSlaskie

LubelskiePodkarpackie

Plnocno-Zachodni

Poludniowo-Zachodni

Plnocny

Norte

Centro (PT)

Alentejo

Zpadn Slovensko

Vchodn Slovensko

0

100

200

300

400

500

600

-30 -20 -10 0 10 20 30 40 50

Acelerao do PIB v.s Despesas Privadas em Investigao eDesenvolvimento (Tm)


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PART V

THE PLAN

Introduction

Portugal intends to position itself as a trail-blazer as regards the adoption of new mobility

models which are sustainable from an environmental perspective and which can optimize the

rational use of electrical energy, taking advantage of generation from renewable sources and,

finally which fit in with the working rhythm and development of cities.

The strategy adopted is based on four key areas: business model, infrastructure, incentives and

communication; and electric vehicles.

As regards the business model, there is a commitment to defining and integrating several

layers of electric mobility to which various actors correspond that each add specific value.

Mobi.E Model

The Mobi.E model will be based on an innovative information system which will allow the

interaction of energy commercialisers, charging area operators and users of electric vehicles,

as well as the entity managing the whole system.


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In terms of infrastructure it is intended to create a wide-ranging network of charging areas

nationwide. It was decided to launch a pilot network forthwith in 25 municipalities which will

be complemented by 2015 and which allow the testing and validating of electric mobility

solutions, creating a dynamic laboratory for trying out solutions nationwide.

As far as the incentives and communication are concerned, it is sought to create conditions to

attract users to electric mobility, namely by way of an incentives package which sets it apart

from other mobility modalities and also through a communication strategy focused on the

benefits to users. Both the incentive measures and the communication plan will be carried out

on a national and municipal basis.

Finally, it is intended to stimulate the electric vehicle market and promote the electrification of

public vehicle fleets. This key area is mainly of a nationwide nature.

Self-evidently, the strategy has a materialization space in which the municipalities are

important offshoots; hence, the 25 local governments which belong to the pilot network have

assumed the drawing up of Municipal Plans for Electric Mobility (PMME) whose

implementation horizon is between 2010 and 2015. This is the case of Beja too.

In the present context a Municipal Electric Mobility Plan is taken to mean a document setting

out and scheduling the promotion, incentive and implementation actions re. Electric mobility

in the municipality, remaining consistent with the national guidelines and the specific local

aspects, including the following content: Vision; charging network; Incentive measures;

Communication plan; Network implementation plan; Monitoring plan.

The framework for drawing up the PMME was characterized by a great diversity of realities

deriving from a universe of 25 municipalities of heterogeneous dimensions and nature, in

addition to a timeframe available for carrying out the works limited to a mere three months.

Furthermore, it is important to ensure the coherence of the national network which entailed a

concern for homogeneousness in terms of the methodological framework to be adopted, as

well as in the actual proposals to be included in each of the PMME. In this context, a pragmatic

objective-oriented methodology was adopted in which the municipalities could benefit from

the support of a public higher education institution, to be precise, Minho University.

The technical team appointed by the municipality of Beja to assume responsibility for drawing

up the PMME put all its endeavours into this task, bearing out the high level of commitment of

the Local Government view of the complexity and objective deadlines.


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Framework

The National Energy Strategy approved by the Portuguese Government by way of Cabinet

Resolution no.169 enacted on October 24th

2005, sets out the bases for energy policy in

Portugal. In the context of its direction as regards energy efficiency, the National Action Plan

for Energy Efficiency was subsequently approved Portugal Efficiency 2005 by Cabinet

Resolution no.80 enacted on May 20th

2008.

This Plan encompasses a broad range of programmes and measures regarded as vital for

Portugal to be able to achieve, and even surpass, the aims set out in the context of EC

Directive 2006/32 issued by the European Parliament and Council on April 5th

as regards

efficiency in the final use of energy and energy services.

In the context of the implementation of the National Action Plan for Energy Efficiency it is

intended to position the country as pioneering as regards the adoption of new models for

mobility which are environmentally sustainable and which can exploit the relationship with the

electric network and the integration with cities.

To this end, it is necessary to create conditions to massify the electric vehicle, ensuring an

infrastructure which is appropriate for the evolution in the no. of electric vehicles and the

development of a service model which allows any citizen or organization access to each and

every electric mobility solution supplied by any electric vehicle manufacturer.

To achieve these objectives it is necessary to carry out complex implementation and

preparation work based on the definition of business and service models and concepts for the

various parties concerned, on the definition of the appropriate legal and regulatory framework

as well as on the development of technical solutions for the charging management system and

points network.

In this context the following was approved by way of Cabinet Resolution no.20 enacted on

February 20th

2009:

1 - To create the Electric Mobility Programme in Portugal whose objective is to introduce and

massify use of the electric vehicle.

2 To determine that the Electric Mobility Programme in Portugal should be run by a

department in the context of the Ministry for the Economy and Innovation whose mission is

based on the following essential objectives:

Definition of the legal and regulatory framework appropriate for full implementation

of the Electric Mobility Programme in Portugal;


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Definition of the implementation model for the Electric Mobility Programme in

Portugal in its various constituent aspects, namely:

Definition of the service, business and implementation model;

Definition of the pilot network and its industrial components;

Definition of the management and coordination of the implementation of the

Electric Mobility Programme in Portugal;

Definition of the forms of financing;

Development of the technical solutions required to implement a points

network and charging management system for electric vehicles.

Definition of the work plan, activities and deadlines, the actors involved and

responsibilities;

Definition and implementation of the communication plan geared towards the

different parts involved on the supply side and/or demand side in Portugal and abroad

and promotion to potential investors.

By way of Cabinet Meeting no.81 enacted on September 7th

2009 the Government decided to

set the strategic objectives of the Electric Mobility Programme, to define its basic underlying

principles, to approve the Electric Mobility model, to establish the Programme stages, todefine incentive measures for the adoption of electric mobility and to promote massification of

the use of the electric vehicle.

As regards the strategic objectives of the Electric Mobility Programme the following priorities

were established:

To speed up the electric vehicle adoption process and allow the gradual conversion of

the no. of cars;

To incentivise the creation of attractive conditions for investment in Portugal of

production and development activities for products related with electric mobility,

promoting Portuguese innovations and technologies;

To ensure the contribution to meeting the objectives of the Kyoto Protocol, promoting

the use of renewal energies in mobility.

The basic principles underlying the Programme are the following:

The electric mobility model will be particularly focused on users, ensuring fairness and

universality for them as regards the access to charging, regardless of the


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commercialiser chosen and ensuring the technical interoperability conditions between

the various vehicle models and brands, batteries and charging systems;

The electric mobility market must ensure attractive conditions for the entry of variouscompanies onto the market, promoting free competition;

The use of energy from renewable energies will be prioritised, namely by taking

advantage of the wind capacity in off peak periods, benefitting from the decentralised

production mechanisms in urban environments and anticipating the integration with

intelligent energy networks based on a bi-directionality rationale.

Electric mobility model

Model components

The Portuguese electric mobility model envisages and encompasses the following

components:

Vehicles mobility component which must be endowed with interaction capacities

with the electrical network;

Batteriescomponents which store electrical energy and allow vehicle operation;

Charging points infrastructure which allows the interface between the electrical

network and the vehicles, charging their batteries;

Electricity Commercialiser for electric mobilitythe agent legally qualified to this end;

Services (in addition to the basic charging service) association of potential serviceslike parking, financial solutions, vehicle and battery leasing;

Management system carries out the management of various flows (information,

energy and financial) associated with vehicle charging, ensuring the technological

compatibility between the various infrastructures and electric mobility services and

ensuring a national charging network accessible to any electric vehicle user.


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Value chain (Services)

The value chain for electric mobility encompasses the following activity types to which services

correspond:

Network installation and maintenance which includes normal charging points (namely,

slow) and rapid charging points;

Charging servicerelated with the making available of electricity to electric mobility as

well as the necessary infrastructure operation;

Commercialisation of electricity which corresponds to the wholesale purchase and

retail sale of electrical energy for supplying electric vehicle users with a view to

charging the respective batteries at the charging points integrated in the electricmobility network;

Rendering of other services associated with electric mobility (parking, financing

solutions, leasing vehicles and batteries etc.).

Actors

The model includes the following type of actors on the electric mobility market:

Charging point operators: responsible for the installation, making available, operation

and maintenance of charging points for public or private access, part of the electric

mobility network;

Electricity commercialisers for electric mobility: responsible for the wholesale

purchase and retail sale of electrical energy for supplying electric vehicle users with a

view to charging the respective batteries at the charging points integrated in the

electric mobility network;

Electric mobility network operations manager: carries out the management of variousflows (information, energy and financial) associated with vehicle charging, ensuring the

technological compatibility between the various infrastructures and electric mobility

services and ensuring a national charging network accessible to any electric vehicle

user.


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Charging network

The main characteristics are presented of the national charging network for electric mobility:

Access

The charging infrastructure for electric vehicles includes the following space

types in terms of the accessibility thereof;

- Public spaces for public access: this includes the charging points available on

the public highway and the public car parks run or otherwise by private

entities;

- Private spaces for public access: this includes those places which are privatebut with public access, for example, the private car parks, shopping centres

and service areas;

-Private spaces for public access: this includes parking spaces in residential

garages (condominiums or private) and companies.

Charging type

As regards the charging types to be provided these include:

-Normal charging points generally located on the public highway and in

public or private car parks or areas with public access in addition to those

located in residences and in companies, allowing the complete charging of a

battery typically in around eight hours;

-Rapid charging pointsgenerally located at service stations along the main

road systems and at other strategic locations allow charging in around twenty

to thirty minutes.

Electric Mobility Programme Stages

Three stages are foreseen, namely:

-Pilot stage The pilot charging network is of an experimental nature and it seeks to

validate service and business technological solutions so as to attract constructors for

vehicle testing, different motorisations, means of storage and energy charging. At this

stage normal charging solutions are prioritised, ensuring access to multiple

commercialisers of electricity for electric mobility.


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-Growth stage and consolidation stage. After the validation of solutions and models,

the growth stage and consolidation stage will seek to respond to the different market

demands, expanding network coverage and progressively integrating the bi-

directionality trends associated with intelligent networks.

At these stages it is assumed that the infrastructurewill have the capacity to integrate

the various components, allowing the existence of an integrated charging

infrastructure network nationwide.

With the emergence of intelligent networks and bidirectional charging technologies, it is

envisaged that both at public spaces and at private spaces these adoptions will be adopted,

thereby enabling not only the purchase but also the sale of electricity stored in the vehicle

batteries.

National Mobility Programme

The Vision underlying the National Electric Mobility Programme is the positioning of Portugal

as a trailblazer as regards the adoption of new mobility models which are sustainable from an

environmental perspective and which can optimize the rational use of electrical energy, taking

advantage of the energy produced from renewable sources.

At the territorial level of the municipalities, their cities aspire to be - and to be recognised as

more sustainable urban areas, unpolluted and with little noise, where individuals, families and

companies can enjoy a lower mobility bill deriving from the possibility of adopting the

electrical alternative.

This vision is shared by the municipalities adhering to the pilot stage, including Beja.

The vision stated is consistent with the national policies in place, to wit the following:

National Energy Strategy and National Action Plan for Energy Efficiency (PNAEE);

National Plan for Climate Alterations (PNAC);

National Sustainable Development Strategy (ENDS);

National Programme for the Territorial Organisation Policy (PNPOT);

Strategic Transport Plan (PET).


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Charging network

Sizing and location of charging points

The vehicle battery charging network will perhaps by the most visible element of the Municipal

Plans for Electric Mobility. Its sizing is currently still an exploratory exercise since there is no

historic data, the potential electric vehicle user profile has not been defined, there are no

reliable projections of the availability of electric vehicles and, finally, it is not precisely known

at what rate battery technology will evolve.

It is this backdrop which turns the project into an experimental exercise with a pilot stage towhich those municipalities have signed up which wish to be at the vanguard.

A careful analysis of the international experiences both in Europe and the United States of

America reveals that there is still no theoretical framework for the sizing of charging networks

for electric vehicles. The known initiatives have systematically taken on an experimental or

pilot nature and they seek to create the conditions to attract users to this new modality which

is mobility, thereby improving the adoption curve. It is estimated that this will be the scenario

until around 2015 and it may subsequently be possible to develop sizing and projection models

based on demand-supply rationales.

From this perspective, it was decided to select an international pilot initiative based on which

charging point coverage ratios could be adopted, making the necessary adaptations, namely in

line with the motorisation rate.

The pilot charging network foreseen for Portugal has the specific aspect of assuming a national

context, materialised by way of 25 municipal networks, setting it apart from the majority of

international European initiatives which are focused on a single city. It was thus sought to

adopt a multi-city initiative, having identified the ECOtality EV Project in the USA.

The EV Project is one of the most complete initiatives known for the provision of a charging

network and for studying the electric mobility theme. It was created in August 2009 with a

budget of over 200 million dollars, having benefitted from financing from the US Federal

Government (U.S. Department of Energy) of around 100 million. In the context of this project,

domestic and public charging points will be installed at 11 cities in 5 US states: Arizona

(Phoenix and Tucson), Washington (Seattle), Oregon (Portland, Salem, Corvallis and Eugene),

California (San Diego) and Tennessee (Nashville, Chattanooga and Knoxville).

One of the EV Projectpartners is Nissan which will supply 4700 Nissan Leaf electric vehicles.

With the authorisation of the owners, the people responsible for the project will gather and


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analyse data to evaluate the efficiency of the new charging infrastructure. The collection stage

will take 2 years after which there will be a year of analysis and conclusions so that in late 2013

the terms can be defined for launching electric mobility right across the US.

The EV Project envisages the installation of:

4,700 Level 2 charging points (slow charging at 220V, SCP) in residences;

6,250 Level 2 charging points (SCP) at public access locations;

260 Level 3 charging points (rapid charging, RCP).

For the purposes of determining the pilot project ratios, the residential points are not

considered whose objective in the US study is merely to create charging monitoring stations.

The ratio calculated is around 1.15 SCP/1000 inhab., constituting a ratio of 1 RCP to every 24

SCP.

In the Portuguese case, the network was sized for a horizon year of 2015. Hence, the

population was projected for each of 25 municipalities of the national network for 2015,

having applied the coverage ration calculated above, adjusted in line with motorisation rate

differences.

The Regional Charging Point

The following section will include tables containing information on the regional charging

network and maps showing where the charging points are to be located. The areas covered are

Beja, Beringel, So Matias, Nossa Senhora das Neves, Salvada and Albernoa.

Charging network in Beja

Public charging network 2010-12


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City / Town / Area P.C.L. 2 wheels P.C.

Beja 10 4 10

Total 10 4 10

Charging areas network 2010-12

City / Town / Area Code Loading area P.C.L. P.C.R.

Beja 10 4

BEJA-001 Praa da Repblica (Republic Square) 2 2BEJA-002 Parque de Estacionamento Miguel Fernandes (Miguel

Fernandes Parking Lot)

2 0

BEJA-003 Parque de Estacionamento IPB (IPB Parking Lot) 2 2

BEJA-004 Parque de Estacionamento Beja Parque Hotel (Beja Hotel

Parking Lot)

2 0

BEJA-005 Parque de Materiais Municipal (Municipal Parking Lot) 2 0

Pilot network of charge points 2010-12

City / Town / Area Code Loading area P.C.L. 2 wheels

Beja BEJA-001 Name Praa da Repblica (Republic Square) 2 2

Address Praa da Repblica

GPS N38 056.69, W7 5154.51

Beja BEJA-002 Name Parque de Estacionamento (Parking Lot) 2 0

Address Avenida Miguel Fernandes

GPS N38 054.04, W7 520.66

Beja BEJA-003 Name IPB (IPB Parking Lot) 2 2

Address Parque de Estacionamento IPB

Rua Pedro Soares

GPS N38 047.83, W7 5221.23

Beja BEJA-004 Name Piscina Coberta (Indoor Pool) 2 0

Address Parque de Estacionamento

Rua 1 de Maio

GPS N38 039.10, W7 5228.32

Beja BEJA-005 Name Parque de Materiais do Municpio

(Municipal Parking Lot)

2 0


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Address Variante de Beja IP8. EN260

GPS N38 135.63, W7 522.77


City / Town / Area P.C.L. P.C.R. P.C.

Beja 19 1 20

Beringel 2 0 2

So Matias 2 0 2

Nossa Senhora das Neves 2 0 2

Salvada 2 0 2

Albernoa 2 0 2

Total 29 1 30

Charging areas network 2010-15


Beja 19 1

BEJA-001 Praa da Repblica (Republic Square) 3 0

BEJA-002 Parque de Estacionamento Miguel Fernandes (Miguel

Fernandes Parking Lot)

4 0

BEJA-003 Parque de Estacionamento IPB (IPB Parking Lot) 2 0

BEJA-004 Parque de Estacionamento Beja Parque Hotel (Beja

Park Hotel Parking Lot)

2 0

BEJA-005 Parque de Materiais Municipal (Municipal Parking Lot) 4 0

BEJA-011 Casa da Cultura (House of Culture) 4 0

BEJA-012 Cooperativa Proletrio Alentejana (Alentejana

Cooperative)

0 1

Beringel 2 0

BERG -006 Largo do Rossio (Rossio Square) 2 0

So Matias 2 0

SMAT -007 Largo Central (Central Square) 2 0


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Pilot network of charge points 2010-15


Beja BEJA-001 Nome Praa da Repblica (RepublicSquare)

3 0

Endereo Praa da Repblica

GPS N38 056.69, W7 5154.51

Beja BEJA-002 Nome Parque de Estacionamento (ParkingLot)

4 0

Endereo Avenida Miguel Fernandes

GPS N38 054.30, W7 5159.94

Beja BEJA-003 Nome IPB (IPB Parking Lot) 2 0

Endereo Parque de Estacionamento IPB

Rua 1 de MaioGPS N38 047.15, W7 5228.19

Beja BEJA-004 Nome Beja Parque Hotel (Beja Park HotelParking Lot)

2 0

Endereo Parque de EstacionamentoRua 1 de Maio

GPS N38 036.47, W7 5225.08

Beja BEJA-005 Nome Parque de Materiais do Municpio(Municipal Parking Lot)

4 0

Endereo Variante de Beja IP8. EN260

GPS N38 136.47, W7 521.09

Beringel BERG-006 Nome Beringel 2 0

Endereo Largo do Rossio (Rossio Square)

GPS N38 322.60, W7 596.79

So Matias SMAT-007 Nome So Matias 2 0

Endereo Largo Central (Central Park)

GPS N38 633.20, W7 5123.53

Nossa Senhora das Neves NSNV-008 Nome Nossa Senhora das Neves 2 0

Endereo Rua Catarina Eufmia (CatarinaEufmia Street)

GPS N38 118.30, W7 4841.37

Salvada SALV-009 Nome Junta de Freguesia (Parish Council) 2 0

Endereo Praa 5 de Outubro

Nossa Senhora das Neves 2 0

NSNV -008 Rua Catarina Eufmia (Catarina Eufmia Street) 2 0

Salvada 2 0

SALV -009 Junta de Freguesia (Parish Council) 2 0

Albernoa 2 0

ALBN -010 Largo da Liberdade (Liberty Square) 2 0


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GPS N37 566.21, W7 4630.00

Albernoa ALBN-010 Nome Albernoa 2 0

Endereo Largo da Liberdade (Liberty Square)

GPS N37 5140.28, W7 5728.03

Beja BEJA-011 Nome Casa da Cultura (House of Culture) 4 0

Endereo Rua Lus de Cames

GPS N38 039.97, W7 5137.13

Beja BEJA-012 Nome Cooperativa Proletrio Alentejana(Alentejana Cooperative)

0 1

Endereo Largo dos Duques

GPS N38 051.75, W7 5143.54


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Public charging network 2010-12Municipal coverage

MUNICIPAL PLAN FOR ELECTRIC MOBILITY

BEJA 2010 -12

10

0

999

999 Slow charge points

Fast Slow charge points


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Charging areas - Beja 2010-12

MUNICIPAL PLAN FOR

BEJA-002

BEJA-004

BEJA-005

BEJA-001

BEJA-003

AAA-999 City coverageCharging area


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ELECTRIC MOBILITY

BEJA 2010 -12

BEJA-p03

BEJA-p01

BEJA-p04

BEJA-p05

BEJA-p06


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Potential charging areas of private initiative Beja


BEJA 2010 -15

BEJA-p99

City coverage

Charging area

19

1

2

0

2

0

2

0

2

0

2

0


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Public charging network 2010-15 MUNICIPAL PLAN FOR

ELECTRIC MOBILITY

BEJA 2010 -15

BEJA-011

BEJA-012

AAA-999 Municipal coverage

City coverage


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BERG-006


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Municipal coverage - BERINGEL

Slow charge points

Fast charge points

MUNICIPAL PLAN FOR

ELECTRIC MOBILITY

BEJA 2010 -15

AAA-999

SMAT-007


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MUNICIPAL PLAN FOR ELECTRIC

MOBILITY

BEJA 2010 -15

Municipal coverageS. Matias

Slow charge points

Fast charge points

AAA-999


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Municipal coverage - N S Neves

Slow charge points


BEJA 2010 -15AAA-999

NSNV-008


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Rede pblica de carregamento 2010-15


Fast charge points

SALV-009


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Municipal coverage - Salvada

Slow charge points

Fast charge points

MUNICIPAL PLAN FOR

ELECTRIC MOBILITY

BEJA 2010 -15AAA-999


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Municipal coverage - Albernoa

Slow charge points

Fast charge points

MUNICIPAL PLAN FOR ELECTRIC

MOBILITY

BEJA 2010 -15

AAA-999

ALBN-10


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Network Implementation

The Municipal Plans for Electric Mobility will have an implementation time horizon which

starts in the second half of 2010 and continues to 2015.

The initial charging network implementation stage - corresponding to the pilot network and

called the Mobi.E networkstarts in 2010 and continues until late 2011 after which there will

be an analysis period in 2012 and then a network expansion period will commence until 2015.

Subsequently, the implementation plan for the charging network in Beja is presented

including:

The identification of the different stages, number of charging points, promoter,implementation model and estimated Investment value.

The implementation schedule during the 2010-15 period.

For the purposes of estimating investment, the following unit values were assumed which

include the equipment and their installation:

Slow charging point: 3,000 ;

Rapid charging point: 30,000 .

IMPLEMENTATION PLAN FOR NETWORK CHARGING

Phase Description Promoter Deployment model InvestimentPCL PCR

I MOBI.E 10 0 MOBI.E central funding 30 K

II Expansion City of Beja 9 1MunicipalCompany

Grant 57 K

III Expanding rural parishes I 4 0 City Hall municipal investment 12 K

IV Expanding rural parishes II 6 0 City Hall municipal investment 18 K

2010 - 15 29 1 117 K

Schedule | investment

Phase 2010 2011 2012 2013 2014 2015

I Time


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Investment k 15.0 15.0

PCL/ PCR 5/0 5/0

II

Time

Investment k 45.0 6.0 6.0

PCL/ PCR 5/1 2/0 2/0

III

Time

Investment k 6.0 6.0

PCL/ PCR 2/0 2/0

IVTimeInvestment k 12.0 6.0

PCL/ PCR 4/0 2/0

Investment k 15.0 15.0 45.0 12.0 12.0 18.0

PCL/ PCR 6/0 5/0 4/1 4/0 4/0 6/0

Support measures

The National Electric Mobility Programme includes, from the outset, incentives of a fiscal

nature which are applied to the acquisition of electric vehicles, others being expected at

different levels. Self-evidently, these are advantages which will transversally benefit all

national citizens, companies and institutions.

As regards the municipality of Beja, in addition to a charging network, the electric mobility

promotion plan includes and incentives programme so as to make the acquisition and use of

electric vehicles attractive.

The proposed portfolio of incentive measures fits into a homogeneous, consistent framework

in terms of the national network (resulting from the integration of the municipalities

networks), a crucial pre-requisite for the usability and readability of the system by the electric

vehicle user. It is intended to avoid incentive schemes which differ greatly from municipality to

municipality which could confuse the user and, in the final analysis, diminish project credibility.

This section presents the characterisation of the incentive measures to be adopted by the

municipality of Beja.


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MOBI.E ELECTRIC MOBILITY

BEJA

2010-15INCENTIVES MEASURES

Measure:

Total or partial exemption from parking charge.

Description:

Duly identified electric vehicles may park freely without paying or, alternatively, only during some periods (partial

exemption.

Benefits (positive impact):

A lower parking cost may contribute to the adoption of electric vehicles.

Costs (negative impact):

Loss of revenue in those cases where some paid parking spaces have to be removed.



BEJA2010-15

INCENTIVES MEASURES

Measure:

Fleet renovation programmes with electric vehicles.

Description:

The adoption of electric vehicles in the fleet renovation programmes for municipal companies and services. A

percentage of electric vehicles is typically defined to be applied to the new acquisitions.


Reduction in emissions of those pollutants associated with the transport system, having direct consequences on

improving noise and air quality.

Reduction in the energy bill for municipal company fleets.

Dissemination and advertising of the use of the electric vehicle to public opinion and, in particular, municipal

service employees.Costs (negative impact):

Possible increase in investment in fleet renovation programmes owing to the higher cost of electric vehicles.



BEJA

2010-15

INCENTIVES MEASURES

Measure:

Energy micro-generation at charging areas.

Description:

Electric vehicle charging may be an energy component deriving from micro-generation at charging areas. A space

must thus be provided which allows the placement of micro-generation equipment (aerogenerators and

photovoltaic panels). This equipment is intended to inject energy into the network, thereby contributing to agreater relative proportion of renewable sources in the total energy balance.


This associates the use of electric vehicles with more general concepts of sustainable mobility.

Increase in impact, penetration and visibility of the use of the electric vehicle on the general public.

Reduction in the energy bill associated with use of the electric vehicle.

Costs (negative impact):

Cost associated with purchase and installation of energy micro-generation equipment (aerogenerators and

photovoltaic panels).

In the case of wind farms there may also be an increase in the environmental noise caused at the location sites.



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The set of actions is vast and the extent and duration of the proposals will be adapted in line

with the costs involved and the budget availability. In this regard, the own resources of the

municipality will be used whenever possible.

Framework

Assumptions

The present document represents a communication plan geared towards those municipalities

which will take on the Mobi.E project - electric mobilityin the 2011/12 period.

The pioneering nature of the project, combined with the high sense of sustainability which

characterises it, is highly orientative. The following pages enshrine a strategy based on the

need to promote an absolutely innovative idea about mobility in cities which will entail major

behavioural alterations.

Communication must envisage the natural resistance to change and, consequently, bear in

mind the current degree of ignorance about this area and the potentially jarring effect upon

first perception.

One route to follow would be to get a user segment on board as trend setters.

The implementation of this plan is aimed, in the final analysis, to contribute to the

construction of an idea of high intensity citizenship, promoting corporate social

responsibility, environmental sustainability and greater quality of life in cities.

Characterisation of Mobi.E

A new mobility model

The energy and environment are worldwide issues which require a global response.

Portugal has been adopting a leading stance in the rationalisation of electrical energy

consumption and production, integrating renewable energies. Driven on by the great energy

dependence on oil and the huge environmental impact resulting from the use of fossil fuels,

the country is committed to new energy models for mobility which are aimed at improving the

quality of life of cities.

Furthermore, the noise and atmospheric pollution levels associated with conventional vehicles

with internal combustion engines frequently exceed the acceptable limits both in terms of the

overall impact on the environment and in terms of the damage caused to peoples health.


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It is against this backdrop that the idea of introducing electric vehicles has come about.

How does it work?

The vehicles:

Several car manufacturers already develop models driven by electrical energy. As an

incentive measure, the Portuguese State may guarantee benefits to consumers.

Charging areas:

Each municipality develops its charging point implementation plan. These may be

located at public access points, public car parks, shopping centre car parks, hotels,

airports, petrol stations and on the public highway. The norm will be charging in the

individual garages of users.

How to power an electric vehicle:

During the night, using the energy produced in this lower consumption period

typically deriving from a renewable source and by charging during day in accordance

with the users needs.

SLOW CHARGING: 68 Hours

RAPID CHARGING: 2030 minutes

Form of payment:

A Mobi.E network card provides access to the charging points, deducting the charging value.

This amount includes the electricity consumed and a payment for the charging service.

Relevant communication data

User benefits:

Rational

-More economical means of mobility;

-Does not alter car performance;

-Clean energy available at several points of the city and at home;

-State incentives to buy electric vehicles.

Emotional


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-Ecological attitude;

-Being a trendsetter;

-Innovation, being ahead of the pack.

Strategic definitions

Communication Objectives

-To lend visibility and awareness to the Mobi.E and to everything the project entails,

namely the electric vehicles and the system created for the respective use;

-To correctly inform the user;

-To involve influencers in the opinion-forming process;

-To promote changes in behaviour, fostering the move from ignorance to interest;

from disinterest to signing up;

-To reduce/neutralise any jarring reactions;

-In the final analysis, to create the wish to sign up to the new mobility system.

Targets

Private users (citizens in general)

It is recommended to pay special attention to the age brackets 26 35 years old and

the over 55s as the most willing to sign up.

It is a group which is concerned with the environment but also which sets great store

by innovation and, in a certain way, wishes to be different and their car is an

expression of this desire.,

To be precise, the 26-35 age bracket, also called generation X, is thought to influenceconsumer habits. For this segment icons revealing the conscience of their holders

ecological or social have become more relevant than showing off brands (although

they do not totally disregard them).

A prior qualitative study is recommended which will allow an understanding of the

appetite of citizens from the municipality towards electric vehicles: degree of

knowledge, advantages and disadvantages indicated, extent of appetite, difficulties

raised are some of the issues.


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Professional users (business community)

This concerns those responsible for companies with a need for fleets, companies in the

car sector and business associations. For them, the communication must be veryrational based on costs and the ease of the system.

A prior qualitative and quantitative study is recommended which characterises reality

of the municipality. This study will allow information to be obtained supporting better

local promotion; how many/which companies have a fleet, main purchase decision-

making factors, knowledge/opinion about electric vehicles and the main concerns of

fleet drivers are some of the issues.

School community

Students and teachers from various educational levels, from nursery to university,

from the perspective of training publics. Also bear in mind that young people are

currently opinion-forming influencers in the family context.

Schools, as educational places accommodating growing publics, are worthy of special

mention. It should be stressed that we are dealing with diversified publics (in terms of

age, social origin and degree of knowledge) and it is thus vital to think about initiatives

which deal with these idiosyncrasies, seeking to capitalise on that which the students

of the different educational levels do/dont know and do/dont do as regards mobility.

It is recommended to construct a data base including all the educational

establishments in the municipality and the school principals as a support to

communication actions.

Influencers

The relevant influencers in this context are:

media bodies: local and national media, vital for conveying information about the

project and the public opinion-forming process;

Trend setters: local and national opinion leaders who may also play a role in opinion-

forming: academics, journalists, businessmen and figures of note in the city.

Strategic axes

Identification

To ensure a strong, united identity everywhere. Each municipality contributes to the

brand awareness by carrying out:


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The adoption of the Mobi.E brand and the slogan energy that moves us;

The observation of Mobi.E graphic standards in all communication actions and

supports.

To associate the Mobi.E brand with the brand logo of the municipality in all

communication supports. Transfers sustainability and modernity attributes to the

municipality.

To use specific signposting which facilitates recognition of the charging points and the

specific charging parking sites: reserved for electric vehicles.

Aims

Communication aims may be organised as follows:

To segment the communication by publics, defining specific messages.

To create an integrated 360-degree communication system, combining online and offline

communication.

To create synergies with local events and entities on the themes: citizenship, sustainability, the

environment and territorial development.

Positioning

What is the desired perception?Electric vehicles and the Mobi.E system are introducing a new mobility model into cities which

is more rational and environmentally friendly and which contributes to more sustainable urban

development.


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Critical factors and

recommendationsThe communication plans to be promoted by the municipality must be intimately linked with

the nationwide dissemination in terms of visual codes and contents. However, they must be

developed in accordance with the idiosyncrasies of each city, never underplaying this aspect.

Following this line of ideas, the present plan opens up a space for actions where the local

actors are vital for the strategy.

The commercialisation of electric vehicles must have minimum attendance in the city or in the

surrounding areas when the launch campaign starts, failing which it will engender

disappointment after having created the appetite to experiment.

Along with the incentives foreseen by the State, the municipalities must also put their

incentive measures into effect.

The consumer studies indicated are an important aid to decision-making as regards the

development of the actions programme in terms of design and implementation.

Part VI -

ConclusionsBeja is oriented towards the knowledge and sustainability economy. Beja strategy aims at

reinforcing the local and regional policies to accelerate economic growth and employment

generation. Sustainable mobility, including electric mobility will be a driver to establish a

cluster of technology and knowledge based services. High technology services were identified

as a critical innovation factor to unlock the regions economic growth potential.


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The EVUE project is focused on the development of integrated, sustainable strategies and

dynamic leadership techniques for cities to promote the use of electric vehicles. Bejasstrategy

in electric mobility and logistics will result in the following;

Access to innovation: by facilitating access to qualification, knowledge, mobility, technology

transfer, financing/funding and access to networks, joint ventures, co-investment and public

initiatives.

Economic efficiency: by scaling-up entrepreneurial projects, qualifying local market and local

offer, aligning interests, improving entrepreneurial environment, reduce entrepreneurial risk

and organise local clusters, namely under micro public-private partnership and a regional

innovation platform;

Attractiveness: to value local brands and territorial marketing, presence in key-networks to

attract capabilities, knowledge, technology and innovation.

The main objectives are:

To attract innovative investment or entrepreneurial projects to locate in the Beja

Region (Alentejo) namely in the field of advanced mobility services.

Demonstrate logistic solutions with the electric vehicle application to optimize urban





This project will look at how cities can develop integrated and sustainable strategies to

increase the use of electric vehicles. This includes; Infrastructure requirements and options,

especially in congested areas, standard/fast/rapid charging, green energy. Policy framework:

incentives, parking & congestion implications, modal shift, and Marketing & Communication:

education & raising awareness.

In term of environmental sustainability, the target of 20% CO2 reduction by 2020 is the

commitment that drives energy sustainability related programmes, measures and strategies.

Electric mobility and freight is part of such commitment and is targeted to be responsible forenergy savings of 27.077 MWh/year by 2020.

Beja will become a standard setter in innovative models for similar projects throughout the

EVUE BejaCaseStudy 01

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