EVS28KINTEX, Korea, May 3-6, 2015

Frank VitteBluesolutions, fvitte@ier.com.sg

EVs And Charging Infrastructure :

Return Of Experience

EVs And Charging Infrastructure

2

???

EVs And Charging Infrastructure

3

???

Why Are We Here ?

4

The world’s largest

EV Car-Sharing

Scheme with 2,200

EVs (target: 3,000

EVs)

4 million inhabitants

Jan. 2011:

agreement signature

Dec. 2011: official

public opening

Autolib’Paris (France)

130 EVs (target: 250

EVs)

2 million inhabitants

June 2013:

agreement signature

Oct. 2013: official

public opening

BluelyLyon (France)

90 EVs (target: 200

EVs)

1 million inhabitants

July 2013: agreement

signature

Dec. 2013: official

public opening

BluecubBordeaux (France)

Target: 500 EVs

830,000 inhabitants

June 2013:

agreement signature

Q4 2014: official

public opening

1,400 charging points

8 million inhabitants

Protect the legacy

and expand the

scheme

Set-up 6,000

charging points by

2018

Start EV Car-Sharing

by 2015

Source LondonLondon (UK)

BlueindyIndianapolis (USA)

A broad experience in E-Mobility services

Return Of Experience : Autolib’ In Paris

5

100% electric

68 cities

900 stations

2,500 Bluecars

4,800 charging points

100,000 rentals per week

200,000 subscriptions

9 million rentals

80 million km

Main Features

6

Electric

No pollution, ,,,no noise

Oneway

Mobility , ,,,,service

Stations

Connection with public ,transport

Turn key solution

,,It works!

Car-Sharing

Collaborative consumption

Quick Deployment Of The Infrastructure

7

December 5th 2011• Cars: 250

• Stations: 250

• Members: 549

• Premium Members: 189

• Rentals: 1,987

June 2012• Cars: 1,740

• Stations: 580

• Members: 23,689

• Premium Members: 7,918

• Rentals: 261,911

January 2015• Cars: 3,000

• Stations: 900

• Members: 200,000

• Premium Members: 70,000

• Rentals: 9,000,000

Democratization Of E-Mobility

8

Lessons learnt : Key Sucess factors

9

Technics and Operations

• Unique operator of the service and provider of the key elements

• Homogenization of the equipment

• Smart and connected equipment (cars,

charging points) to meet users’ and

operational needs

Marketing

• Great marketing thanks to good features and service

• Convenient features: Booking of the cars and parking spaces

• Quality service: Customer Relation Center reachable 24/7

Business Model

• Deploying both the charging infrastructure and EVs at the same time

• Carsharing, a new mobility service, creates value for customers and

the operator

Source London Before

10

Only 1,000 members

• Focus on supply, but demand is not following

• Few EVs in the city

• Low marketing, no intermodality with public transportation

Source London

• Launched in May 2011 by Transport for

London

• Consortium of +60 “scheme partners” :

boroughs, supermarket, car parks,

individuals…

• 1,400 charging points on 300 locations

• Yearly membership of £5 to charge a

privately owned EV

Source London Now

11

Opportunities in the future

• EV Car-Sharing for London

• World’s first Ultra Low Emission Zone

in Central London from 2020

• 6,000 charging points by 2018

Dec. 2013 : TfL Selects IER to drive Source London forward

• Protect the legacy and expand the scheme

• New features : booking, Customer center reachable 24/24h…

• Promotion and Marketing

• Successful start in September 2014

Lessons learnt

12

Technics and Operations

• Lack of uniformization leads to difficulties for

the operator and private owners of electric

and plug-in vehicles

• Non-communicating charging points do not

allow proactive and remote maintenance

which leads to low quality of the service

Marketing

• Lack of uniformisation makes it difficult to offer convenient features

Business model

• The success depends on the EVs market growth which is slow

• Setting up of a carsharing scheme can create value from the infrastructure

16k Project

Bolloré group offers to invest €150M in the deployment and

operation of a 16,000 charging point network spread across France

13

• 7 kW capacity

• Compatible with every type of

electric and hybrid vehicles

• Interoperable

• Development in 2 phases :

▪ 50% by the end of 2016

▪ 50% by the end of 2018

• A charging point every 40 km

16k Project’s Key Sucess Factors

14

Technics and Operations

• Uniformity with Bolloré’s charging points

• Data communication, enabling proactive and remote maintenance

• Interoperability, compatible with every electric and hybrid vehicles

Marketing:

• Quality and integrated services: IT system, booking, web

and smartphone applications, energy management

Car-sharing:

• Development of electric car-sharing schemes to educate

people about EVs and secure a return on the network of

charging points

Conclusion

15

Technics and Operations

• Unique operator and uniformity

• Data communication, enabling proactive and remote maintenance

• Interoperability, compatible with every electric and hybrid vehicles

Marketing

• Good user interface, easy-to-use : web and smartphone app, visioconference

• Convenient features

• Good service, with excellent Customer Relationship Management

Business Model

• Carsharing is an answer to the chicken and

egg problem

• It brings vehicles AND charging infrastructure

with a robust -business model -creating value

for customers and the operator

• It accelerates the development of EVs