Evolution of the Client-Agency Relationship
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Evolution of the Client- Agency Landscape KEVIN GIBBONS BLUEGLASS.CO.UK @KEVGIBBO
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17-Oct-2014 -
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My presentation from #SEOBarcamp in July 2013 on the evolution of the client-agency landscape
Transcript of Evolution of the Client-Agency Relationship
Evolution of the Client-Agency Landscape
KEVIN GIBBONSBLUEGLASS.CO.UK
@KEVGIBBO
No-one wants just SEO anymore…
http://econsultancy.com/uk/blog/63021-integrated-vs-specialist-have-agency-models-changed-in-2013
Search should be part of a single strategy, set by the brand across all marketing channels
The agency role is to support in-house marketing teams & work closer to execute
Agencies need to be more agile - shorter term projects vs long-term contracts
We had to break down the silos & re-structure our team based around client lifecycle
What are you doing now, that wasn’t on the agenda 12 months ago?
• Are you reading different blogs? Or attending different events?
• How has the importance of content increased over the last 12 months? Is the brand involved in providing data/information?
• Are you working closer with internal digital teams? What about offline marketing and brand teams?
• Is the agency role now more supportive/delivery based? To challenge ideas and provide industry knowledge/trends
KEVIN GIBBONS [email protected] @KEVGIBBOBLUEGLASS.CO.UK
