Evntr Pitch Deck Design
Transcript of Evntr Pitch Deck Design
Pitch DeckMichael Fisher, Khuram Javed
ELEVATOR PITCHWe make meeting people locally quick, easy, and very natural. Evntr is focused on creating and turning local conversations into events. Think Meetup, but instant, free, and for a younger demographic.
Evntr Pitch DeckMichael Fisher, Khuram Javed
EVNTR• A location based app that allows people to connect with others
locally • Gives a live feed of event activity happening around them instantly• Turns local conversations into events • Think Meetup, but instant, free, and for a younger demographic
Evntr Pitch DeckMichael Fisher, Khuram Javed
THE PROBLEM• Meeting people locally, by way of technology, is a HUGE problem• With current social apps, studies show more users are becoming
lonely and depressed (HerCampus)• Alternatives feel awkward or aren’t very efficient • There isn’t a single way to quickly and conveniently organize an
idea or event and share it with friends and/or the local community
Evntr Pitch DeckMichael Fisher, Khuram Javed
THE SOLUTION With Evntr, you can:
• Meet people quickly, more naturally• View a live feed of conversations and events
happening near you down to 1/2 mile• Gauge interest with the local public before
creating an event• Make plans spontaneously, with or without
connections to the local area• Create private events to share with friends
and family
Evntr Pitch DeckMichael Fisher, Khuram Javed
MARKET SIZE • Over 20 million students attending college in
2015• More than 40 million events are created
worldwide every year online• There is a huge increase in smartphone
adoption (In 2015, 185 million Americans are using smartphones and by 2018, there will be 220 million smartphone users) (Statista*)
Evntr Pitch DeckMichael Fisher, Khuram Javed
BUSINESS MODEL • Premium membership - Freemium with local
core model always free (think Tinder vs. Tinder Plus)
• In-app purchases - Users can earn points through app interaction or have an option to buy points to unlock special features
Evntr Pitch DeckMichael Fisher, Khuram Javed
100%7:00 AM
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Fireworks at the Beach
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OUR COMPETITORS • Meetup: Requires more commitment, nonspontaneous, requires
membership fee to start a meetup• Skout/MeetMe/Other “meeting people” apps (alternatives): Focus more
on connecting users through pictures; feels more like dating
Evntr Pitch DeckMichael Fisher, Khuram Javed
Evntr Pitch DeckMichael Fisher, Khuram Javed
KEY DIFFERENTIATORS • Real-time feed of crowdsourced conversations and events• Meet people quickly via turning local conversations into events• More versatile solution to be used for all types of events, anywhere • Local platform that’s simple and easy and has privacy in mind• Instantly be able to promote an idea or event to the local public
MARKETING PLAN • College ambassador program: We will start hiring influential college
students to spread the word of Evntr. College Ambassadors will be paid $50 per 100 students they sign up at their school
• Social Media & PR: Social media will target users who are bored and often lonely, stuck on websites looking at other people having fun. PR efforts will be targeted towards blogs that have a college aged audience. We will also target tech publications to attract early adopters in the tech world.
• Email Marketing: Email marketing will be our most effective tool in attracting and retaining users with creative content that will speak to our customers and give them relevant information
Evntr Pitch DeckMichael Fisher, Khuram Javed
OUR TEAM
Evntr Pitch DeckMichael Fisher, Khuram Javed
• Founders: Michael Fisher & Khuram Javed• President & Creative Director: Tara Urso• Marketing and Operations Director: Neal Moseley• Social Media and PR Intern: Maria Guilbault
MONEY & MILESTONES • Raised less than $20k from family and friends
• Designed, built, and launched our first version of the app
• Assembled a talented team focused on delivering a market-fit product
• Successful launch with good traction in under 60 days and no marketing
• Gotten tremendous feedback for our next version of Evntr
Evntr Pitch DeckMichael Fisher, Khuram Javed
BOOTSTRAPPING FOR EIGHT MONTHS, WE:
INTERESTED IN RAISING:$200K
e v n t r . c o