Evita. Communicating the icon to engage...
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Evita. Communicating the icon to engage centennials BA- ARGENTINA
Transcript of Evita. Communicating the icon to engage...
Evita.
Communicating the icon to
engage centennialsBA- ARGENTINA
EVITA
EVITA MUSEUM
Located in Buenos Aires, Argentina
Opened in 2002
Current challenge: engaging centennials and
millenials.
75 % international tourists
25% Argentineans
Only 10% is under 35 years old
EVITA MUSEUM
EVITA WAS A REBEL LEADER WHO
FOUGHT FOR EQUALITY
REVOLUTIONARY ICON
VALUES THAT YOUNG GENERATIONS
ASSOCIATE TO EVITA?
FEMINIST/ QUEER
21st Century / Since the 70’s
Evita as an ICON is an
ADVANTAGE
Generates COMMUNITY and
CONVERSATIONS
The Museum had to establish
a DIALOGUE
NEUTRALITY WAS NO LONGER
AN OPTION
@museoevita
Follow us!
EVITA: REBELLION+ EQUALITY
EVITA. New battles, same inspiration
Topics: GENDER EQUALITY
NATURAL ENVIRONMENT
SOCIAL INEQUITIES
# Rock the world
Collections
Museum activities
Gift Shop
Eva as an iconCross-over design
Did you know that 500 billion of
disposable plastic cups end up in
landfills per year?
Where are Beyonce and Jay Z?Evita inspires
Evita inspires
That shared complicity
“But the sane have already
accomplished too much in history.
And from what one sees, have not
given us what we would call a very
agreeable world”. Eva Perón
The trap (Trump-a) of talking
about a woman who was
born to be millions
Debates and controversies
Evita’s leadership
OUT
Legal abortion supporter
IN
FEMINISM IS SOCIAL JUSTICE
Evita would not be a feministEvita would not support legal abortionsEvita would not have an InstagramEvita would not speak EnglishEvita would not use emojisEvita would not be a rock fanEvita is today
Queer Evita
IN?
LOVE MAKES US EQUAL
Yesterday and Today, an icon of
equality
Conclusions and results
+ 25 THOUSANDS followers on INSTAGRAM
Approach of national and international organisations
seeking for synergies
Improvement of AUDIENCES LOYALTY
Museum as an institution that PROMOTES HUMAN RIGHTS
