Everything you need to know to successfully build a new home or renovate.
Transcript of Everything you need to know to successfully build a new home or renovate.
What the consumer experiences…
• Lack of knowledge– Going into a project with far less knowledge than their
suppliers have
• Cynicism– Feel like they’re always being ripped off
• Offset of responsibility to the tradie– Who they don’t trust (based on our anecdotal feedback)
What the consumer experiences…
• It’s an exciting time for them– Its something new!– A project to share with family & friends
• Planning & Researching– Finding new ideas– Discovering solutions– Choosing products
• Expense!– Lots of money involved, the thrill of spending– They’re paying for their dream
So what?
Consumer Suppliers
Power
Decisions
Skills
Knowledge
Money
Dream
• Knowledge Gap =– Trades have more
power from the outset– Consumer powerless
throughout the process
Snapshot
• Requirement– A brand-agnostic consumer resource– Covering everything related to a new build or renovation
• Audience– Consumers, specifically those who are actively involved in a new build
or renovation
• Timing– Always!....from dreaming to planning to managing
What is build.com.au ?
• build.com.au is simply everything about building and renovating
• build.com.au provides industry-reviewed information
• For the consumer, build.com.au– Uncovers the unknowns of their project– Prompts them to ask questions that they didn’t know they
needed to ask– Provides a sounding board to verify claims from their trades
people and gives them options to choose solutions that they may not have known were available
Focusing on the Consumer
Consumer
Hot Water
Bathrooms
Electrical
Roofing
Climate Control
Walls
Floors
LaundriesLandscaping
Lighting
Windows & Glass
Kitchens
Doors
Paints & Stains
Ceilings
Storage
So, what about plumbing?
• We’re not just talking about pipes and taps• Consumers for the most part are interested in the
areas where plumbing adds significant value
• Kitchen• Bathroom• Roof• Hot Water• Climate Control
… these are all live now
…. let’s take a look
Brand opportunities
• These consumers, are actively involved in a new build or renovation project – they are the people who you need to be talking to.
• Marketing on build.com.au provides you with direct exposure to this important audience while they are actively researching and making decisions about your category:– Reinforce your brand– Talk to an engaged audience– Drive traffic to your own website
Marketing Opportunities
• eNewsletters
• Industry Blogs
• Ask an Expert
• Trades Databases
• Consumer Calculators
• Cross-promotions
• Content Syndication
• Inspiration Galleries