An Abstract Agency

@anabstractny

SEO in 2015

SEO

“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results.”

SEO Can’t Die

SEO Changes - FAST

In 2014 Google had 809 Changes

Google Penguin

Google PandaThin ContentDuplicate PagesHigh Ad RatioEmpty Web PagesPurchased Links

Panda

Panda

Google Hummingbird

Website Usability

UXUI Demand

Site Speed

Keyword Relevance

Keyword Relevance

Keyword Relevance

Keyword Relevance

Keyword Relevance, Domains

Brand FocusDomain level content strategy by brand focused competitors can beat out those with more advanced SEO tactics.

Keyword Research ~20141. Identify target keywords2. Group keywords by rank ability3. Build pages around target keywords4. Get links to target keyword pages through

purchase or trade

Keyword Research 2015+1. Identify target keywords2. Research topics, images, around keywords3. Craft concepts, topics, intent around

keywords4. Build brand content strategy around

keywords, concepts, intent5. Link earning

Example - TorrentFreak

Example - No Film School

Example -

Mobile Usability

Mobile Usability“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices”

Simple Pro Tips

• Start now, it takes time!• Use Google Webmaster Tools• Great artists steal! - ideas...• Always be helpful• Make great stuff

Thank You!

04/08 - The 6 Part Process to Repeat Visitors (And Sales)

04/15 - The 8 Elements of Successful Business Websites