#StateOfSEO

Welcome! We will Begin Shortly

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The State of SEO

#StateOfSEO

About LXRSEO

A Product offering by leading Search Marketing Agency, NetElixir

Our goal is provide the world’s best and easiest suite of SEO Tools to users

across the globe.

Follow us @LXRSEO

www.LXRSEO.com

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#StateOfSEO

What is SEO?

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Understanding Google (As best as we can)

Understanding Websites

Sending More Traffic to Websites

The Art of…

Then…

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How does Google work?

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How does Google work?

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Three Functions:

• Crawling

• Indexing

• Displaying Information

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Crawling

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Indexing

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When Google’s algorithm puts the

information they crawled in order

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Displaying Information

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How do they

know?!

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On Page Optimization

Off Page Optimization

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On Page Optimization

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What’s in a Website?

• Page Title

• Meta Description

• Content

• Heading Tags

• Images

• Internal Links

• Robots.txt & Sitemap

• Technical Considerations

• Load Time

• Mobile Friendliness

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Off Page Optimization

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What is that?

• Other people linking to you

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Let’s Time Travel

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SEO Pre 2012

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SEO Post 2012

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Page Titles of the Past

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• Over Character Limit (65 Characters)

• Keyword Heavy

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Meta Descriptions of the Past

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Off Page Optimization of the Past

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Old Tactics & Numbers Games

• General Web Directories

• Article Directories

• Link Wheels

• Press Releases

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Google Penalties and Algorithm Changes

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“Famous” Google Updates

• Panda

• Penguin

• Venice

• Hummingbird

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Google Panda

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What it Targeted:

• Thin Content

• Poorly Written Content

• Unnecessarily bloated content

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Google Panda

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Google Panda

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Google Penguin

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What it Targeted:

• Backlink Spam

• On Site Spam

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Google Venice

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What it Did:

• Localized National Search

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Google Venice

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Google Hummingbird

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What it Was:

• A Complete Algorithm Change

• Goal is to make search conversational

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SERP Display

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SERP Display

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SERP Display

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So… What can I do now?

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SEO: Dead?

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SEO: Dead?

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SEO: Dead? Far From it!

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SEO Tactics Strategies for the Future

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What you must do

• Use natural language… Write for your end user

• Use Structured Data

• Focus less on Back Links Be careful with keywords

in anchor text of backlinks

• Focus on Metrics, not Rankings

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Begin with your Website

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On Page Strategies

• Make Your Site Load Fast

• Write Good, Informative Content – Use LSI Guidelines

• Keep On Page Elements within limits on targeted pages

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Page Title

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Good To Know…

• Displays in SERP and Browser Tab

• Very Important On Page Element

Best Practice

• Character Limit is <~65 Characters

• Include Major keyword

• Use NATURAL Language

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Meta Description

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Good To Know…

• Displays in SERP ONLY

Best Practice

• Character Limit is <~156 Characters

• Include Major keywords

• Use NATURAL Language

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Content

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Good To Know…

• Google can read your website just like

your end user

Best Practice

• Consider a 300 Word Minimum

• Include Major Keywords a couple times

• Write for the End User, not the Search

Engines!

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Operation: Off Page

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Does it Still Work?

• 100% Still Effective

• Focus on building brand equity, not building links

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Effective Off Page Strategies

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5 Things you can do now

• Social Media

• Legitimate Reviews

• Legitimate Guest Blog Posts

• Community Do-Goodery

• Infographics & Information Creation

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Real Life Example

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Rug Manufacturer

• Review Post

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Real Life Example

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LXRSEO

• Guest Blog Post

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Results

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LXRSEO

• Position 1 Ranking

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Steps to Effective SEO

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The Roadmap

• Think Like a Marketer 1st

• Think Like a Human 2nd

• Think Like an SEO 3rd

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Questions?

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