Everything They Didn't Teach You in Real Estate School

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Jack MarkhamDirector of Online StrategiesMarket Leader, Inc.

Neither Keller Williams Realty, Inc. nor its affiliated companies warrant any product or services delivered under this program. All products and services are provided by Market Leader, Inc.

www.marketleader.com

• You’re the CEO of your own small business, and your business needs a plan!

• Setting the stage: What should you expect in 2014?

• What should your business plan include:– Key business resources– Strengths and weaknesses– Focus areas

• Transaction and income goals– How many leads do you need to get there?

• Examples to help build your plan

Act like a CEO!

Act like a CEO Lead Generation Implement your Plan


• Process for creating your plan:– Map you business model– Understand your Strengths, Weakness,

Opportunities, and Threats– Find your Focus Areas

• Covering at a high-level today– Your homework: Complete your own

custom Plan!

Act like a CEO!



Step 1: Set your Commission Goal!

Step 2: What are all the moving parts of your business?

Mapping your Business Model




Mapping your business model


Step 3: Determine your S.W.O.T.• Strength, Weaknesses, Opportunities,

and Threats

Step 4: Find your focus areas for 2014




S.W.O.T.

Act like a CEO Brand and market Lead Gen


Find your focus areas

Act like a CEO Brand and market Lead Gen


Impact your GCI

Suspects or website visitors

Leads

Contacts

Active consumers

Motivated consumers

Transactions/income


• You’ve got your income goals – How many leads do you need to get there?

• Let’s do the math!– Check out the Lead Calculator

Lead generation

Lead GenerationAct like a CEO Implement Your Plan

http://marketleader.com/leadcalculator/

www.marketleader.com 12

Do your goals align with the rest of your business?


Business roadmap


Increase your sphere!

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=WQhssHbwxuWErM&tbnid=O2FCL-Zs9DFqEM:&ved=0CAUQjRw&url=http://performancing.com/increase-referral-traffic/&ei=LKAvUt37BMabiALA1ID4Dw&bvm=bv.51773540,d.cGE&psig=AFQjCNFQdK7aIqKbmzRF14jhp2IAftiu6g&ust=1378939140563565


www.milliondollarpipeline.com

2014 Lead tracking worksheet



At 211˚, water is hot.At 212˚, it boils.And with boiling water, comes steam.And steam can power a locomotive.

• One extra degree makes all the difference. • The one extra degree of effort in business and in life

separates the good from the great!

Make 2014 be about 212˚!

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=UIBZWexv7S0JmM&tbnid=5XcyoZv4I5hutM:&ved=0CAUQjRw&url=http://chimoko.blogspot.com/2012/01/212-degrees.html&ei=9tniUvX8NJLmoAS6pYDIAw&bvm=bv.59930103,d.cGU&psig=AFQjCNHb0Wkykq01S_AFVpeUD4c_IzxNnQ&ust=1390685014494849


212 Degrees of service


212 Degrees of attitude


212 Degrees of leadership


212 Degrees of commitment


212 Degrees of Belief


212 Degrees of focus


Setting goals: Rule #1


Setting goals: Other basics

• Concentrate on your REAL goals– Each goal should include clear measurements and deadlines

• Set only a few goals– Don’t create a long list that will be too hard to focus on

• Create attainable milestones– Break your goal down into tasks with deadlines and schedule them

• Announce it– Keeps you accountable when other people know

• Keep score– Track your progress with some type of scoreboard

• Reward yourself as you make progress– Keep yourself motivated by small rewards along the way

• If you slip up, reboot– Don’t get discouraged if you slip up, start now!


Putting it all togetherThe Million Dollar Pipeline Program:Lead Generation• Identify the number of leads you

need• Learn to market-proof your business

by diversifying your lead sourcesLead Engagement• Effectively communicate with more

consumers• Turn more leads into clientsCEO Training• What they didn’t teach you in real

estate school!• Act as the CEO of your own small

business


Million Dollar Pipeline Overview

The Million Dollar Pipeline Program by Market Leader offers you all the resources and expert training you need to generate more leads and exceed your transaction goals.

The Program includes:– Weekly live workshops (Million Dollar Mondays)– Exclusive access to the MDPP Facebook group

page – interact with other MDPP agents– Your personal notebook each week– Access to the MDPP website



Visit MillionDollarPipeline.com



Private and exclusive Facebook group page!

Email: [email protected]: @Markham18Facebook: http://www.facebook.com/markham18LinkedIn: http://www.linkedin.com/in/jackmarkham

Jack MarkhamDirector of Online Strategy, Market Leader

Everything They Didn't Teach You in Real Estate School

Real Estate

Transcript of Everything They Didn't Teach You in Real Estate School