Everything Marketers Need to Know About Twitter Lists
Transcript of Everything Marketers Need to Know About Twitter Lists
E thi M k t N d t K Ab tEverything Marketers Need to Know About Twitter Lists
Rick BurnesHubSpot Marketing ManagerHubSpot Marketing ManagerTwitter: @rickburnes
Agenda
I. About HubSpot & Inbound Marketing
II. What Are Twitter Lists?III. How Marketers Can Use ListsIV How to Get Started With ListsIV.How to Get Started With Lists
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Who’s HubSpot?
• Founded in July 2006 from research at MITy• Cambridge, MA• 2 000+ customers 100+ employees2,000 customers, 100 employees
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Twitter’s Roles in Inbound Marketing
Blogging SEO Email Pay-Per-ClickTwitter
Website Visitors
LeadsT iTwitter
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Customers
Agenda
I. About HubSpot & Inbound Marketing
II. What Are Twitter Lists?III. How Marketers Can Use ListsIV How to Get Started With ListsIV.How to Get Started With Lists
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Is Twitter Like Cotton Candy?
• ColorfulSti k
Flickr: anitacanita
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• Sticky• No nutritional or business value
No! It’s Like Whole Wheat Bread.
• Healthy• Used widely
Flickr: sierravalleygirl
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• Used widely• A basic part of any diet or marketing mix
A Twitter PR AnecdoteNeed to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet
I spoke about our use of social media for biz on 2 panels -
408 555-1234?
http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
I will call you right now
Elapsed Time:50 Minutes50 Minutes
Two Kinds of Lists
1. Your Lists• @your_username/your-listname• You create them
2 Other People’s Lists2. Other People s Lists• @username/listname• You follow them
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My ListsTwitters I Follow
Cambridge List
Lists I Created
Marketing List
Bloggers & Reporters
News Feeds
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Agenda
I. About HubSpot & Inbound Marketing
II. What Are Twitter Lists?III. How Marketers Can Use ListsIV How to Get Started With ListsIV.How to Get Started With Lists
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Lists Increase Reach
25000@HubSpot Gained 1,004 Followers From Lists
20000
15000
List Followers10000 Followers
0
5000
0Without Lists With Lists
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Lists Help Surface PR Opportunities
Need to urgently speak with a business that is veryNeed to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet
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Agenda
I. About HubSpot & Inbound Marketing
II. What Are Twitter Lists?III. How Marketers Can Use ListsIV How to Get Started With ListsIV.How to Get Started With Lists
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Start Following Lists
• @HubSpot/inbound-marketing-stars• @HubSpot/inbound-marketing-news
What we’re following
@HubSpot/inbound marketing news• @HubSpot/hubspotters
• @smallbiztrends/small-businesses@smallbiztrends/small businesses
• @nytimes/business-news
• @mashable/social-media-links
• @dannysullivan/searchmarketing
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@ y g
Problems You Might Encounter
1. Adding people to lists is a pain
2. It’s hard to find good lists to follow.
3. Confusing interface
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Pro Tip: Relax, and keep experimenting.
Thank You!Thank You!Sign up for a free trial of HubSpot:S g up o a ee a o ubSpowww.hubspot.com/trial/
Connect with me:LinkedIn: www.linkedin.com/in/rickburnesTwitter: www.twitter.com/rickburnese e co / c bu es
Available to answer questions anytime:Available to answer questions anytime: www.inboundmarketing.com/forum