Everyone knows how to code, now try to sell it. - Olga Steidl, SPB Software - droidcon.be 2011
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Transcript of Everyone knows how to code, now try to sell it. - Olga Steidl, SPB Software - droidcon.be 2011
![Page 1: Everyone knows how to code, now try to sell it. - Olga Steidl, SPB Software - droidcon.be 2011](https://reader036.fdocuments.net/reader036/viewer/2022062405/55700a92d8b42ac0178b4872/html5/thumbnails/1.jpg)
EVERYONE KNOWS HOW TO CODE, NOW TRY TO SELL IT: MOBILE TV EXAMPLE
Olga Steidl, SPB Software:
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WHAT IS IT ABOUT?
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Copyright © 2010 SPB Software – Do not copy, do not publish without permission
The challenges for a software developer in the mobile world 1
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Copyright © 2010 SPB Software – Do not copy, do not publish without permission
2Monetization
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Copyright © 2010 SPB Software – Do not copy, do not publish without permission
3Storytelling
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Copyright © 2010 SPB Software – Do not copy, do not publish without permission
1) Building brands2) User engagement3) Service discoverability
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![Page 8: Everyone knows how to code, now try to sell it. - Olga Steidl, SPB Software - droidcon.be 2011](https://reader036.fdocuments.net/reader036/viewer/2022062405/55700a92d8b42ac0178b4872/html5/thumbnails/8.jpg)
PRODUCT
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Copyright © 2010 SPB Software – Do not copy, do not publish without permission
120 currency-calculatorsfrom zero to 5 USD…and one of these
is yours!
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• 150+ TV channels & VOD• Winner ADC2• TV technology for MOs
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Copyright © 2010 SPB Software – Do not copy, do not publish without permission
![Page 12: Everyone knows how to code, now try to sell it. - Olga Steidl, SPB Software - droidcon.be 2011](https://reader036.fdocuments.net/reader036/viewer/2022062405/55700a92d8b42ac0178b4872/html5/thumbnails/12.jpg)
![Page 13: Everyone knows how to code, now try to sell it. - Olga Steidl, SPB Software - droidcon.be 2011](https://reader036.fdocuments.net/reader036/viewer/2022062405/55700a92d8b42ac0178b4872/html5/thumbnails/13.jpg)
Copyright © 2010 SPB Software – Do not copy, do not publish without permission
1) Port from other platforms2) Don’t be a calculator #1213) Think bigger!
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PRICE
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Copyright © 2010 SPB Software – Do not copy, do not publish without permission
ANDROID USERS DO NOT PAY!
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Copyright © 2010 SPB Software – Do not copy, do not publish without permission
1) Make it FREE 2) Make it FREE!!3) Analyze similar apps to find your price4) Sell technology
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PLACE
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Copyright © 2010 SPB Software – Do not copy, do not publish without permission
1) Android Market2) GetJar3) Handango etc.4) Carrier stores
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PROMOTION (MONEY)
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Copyright © 2010 SPB Software – Do not copy, do not publish without permission
1) Building brands2) User engagements3) Services discoverable
![Page 21: Everyone knows how to code, now try to sell it. - Olga Steidl, SPB Software - droidcon.be 2011](https://reader036.fdocuments.net/reader036/viewer/2022062405/55700a92d8b42ac0178b4872/html5/thumbnails/21.jpg)
Copyright © 2010 SPB Software – Do not copy, do not publish without permission
3Storytelling
![Page 22: Everyone knows how to code, now try to sell it. - Olga Steidl, SPB Software - droidcon.be 2011](https://reader036.fdocuments.net/reader036/viewer/2022062405/55700a92d8b42ac0178b4872/html5/thumbnails/22.jpg)
Copyright © 2010 SPB Software – Do not copy, do not publish without permission
developer, developer, developer…
..but not any more, baby!It’s nowadvertiser, advertiser…
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Pictures taken from Apple‘s press-conference, Steve Jobs, 08/April/2010, Cupertino, CA
Copyright © 2010 SPB Software – Do not copy, do not publish without permission
![Page 24: Everyone knows how to code, now try to sell it. - Olga Steidl, SPB Software - droidcon.be 2011](https://reader036.fdocuments.net/reader036/viewer/2022062405/55700a92d8b42ac0178b4872/html5/thumbnails/24.jpg)
Pictures taken from Apple‘s press-conference, Steve Jobs, 08/April/2010, Cupertino, California
Copyright © 2010 SPB Software – Do not copy, do not publish without permission
![Page 25: Everyone knows how to code, now try to sell it. - Olga Steidl, SPB Software - droidcon.be 2011](https://reader036.fdocuments.net/reader036/viewer/2022062405/55700a92d8b42ac0178b4872/html5/thumbnails/25.jpg)
Copyright © 2010 SPB Software – Do not copy, do not publish without permission
Developers:Building branded productswill be big next year.
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Copyright © 2010 SPB Software – Do not copy, do not publish without permission
Customized Branded TV
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Copyright © 2010 SPB Software – Do not copy, do not publish without permission
Customized Branded Interface
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Copyright © 2010 SPB Software – Do not copy, do not publish without permission
Embedded‘EmotionalAdvertising’
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SUMMARY
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Copyright © 2010 SPB Software – Do not copy, do not publish without permission
Summary market situation:- “me-too programs” will not work anymore in 2011.- Advertising is strongly upcoming.- Branded apps will be big in 2011.- “emotional ads” will challenge media companies and developers.