Jean-Sébastien Decaux, CEO Southern Europe, Belgium & Luxembourg

CEO Africa, Israël

Every year, 3,9M people in 88 cities around the world use our bikes

A global success, since 2005

Worldwilde Premiere: JCDecaux inaugurates the 1st large-scalebike-sharing system financed by advertising

Universal accessibility through Credit CardAffordable rates

High density of stations

Tailored services provider

A collaborative work, governed by a contract,

in compliance with the legal framework

Since 1964, JCDecaux works closely with4 500+ public authorities

In-house field forces

Fully integrated teams, 100% dedicated to the bike-sharing

A major service managinginstrument

Big data

A shared and open management: 1 000 000 daily requests

from all over the world to our Open Data plateform

Our model

✓Vélib’ 1, Paris – JCDecaux : 29€ p.y.▪ Vélib’ 2, from 2018: 37€ p.y.

✓New-York – Bixi : 145€ p.y.✓ Londres – Serco : 104€ p.y.

…and the lowest fees for users

Invent new sustainable usages

To always meet the needs of cities

A well managed free-floating offer:✓ Pre-determined parking areas✓ A flexible system✓ On demand electric-powered bike✓ Narrow vandalism

Temporary parking area, flagged or not by a pole

A portable battery

Ultra light – 500gr

Personal: associated to the user account

a connected and smart personal object…

Usefull: guidance assistance

Connected to the app

…which turns a bike in a e-bike in a few seconds !

Invent new sustainable usages

2017, 2 possible approaches for the futur

Stockholm and Lyon choose JCDecaux to reinventthe bike in town

In Stockholm ✓ 5 000 hybrides connected bikes✓ 300 e-parking dockless areas

In Lyon ✓ 5 000 bikes including 50% of hybrides

connected bikes✓ 428 bike-parking stations

Thank you.