Every Site Has A Story

Every site has a story.

Dan Donald - BarCampLeeds - May 2009

Hello.


How’re you doing?


What web types can learn from

The Dark Knight


What goes in a site?



http://www.flickr.com/people/mclii/

http://www.flickr.com/people/hoppetossen/

http://www.flickr.com/people/hoppetossen/

More important: What do you leave out?


Why?



http://www.flickr.com/people/ultrakickgirl/



No, seriously. Why?


A person’s visitneeds a narrative.


Personas... orcharacters in your

site’s story?


Sub-plots, paths cross, there’s a goal and no

dead ends.


Why are they at your site?

What do you want from them?


Signpost, suggest & give options.


Call to action?


Error pages are opportunities.


Summary:Put everything in an arrange in hierarchy?


Summary:Make every element justify it’s existence.


Summary:Keep the journey going.


A good story has a happy ending.



http://www.flickr.com/people/fabrisalvetti/



Cheers!


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