Every company is media company; PressPage product vision corporate (english)
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Transcript of Every company is media company; PressPage product vision corporate (english)
![Page 1: Every company is media company; PressPage product vision corporate (english)](https://reader033.fdocuments.net/reader033/viewer/2022060118/558c68a6d8b42ac9508b4619/html5/thumbnails/1.jpg)
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Current buy-inPressPage’s technology has the buy-in of top brands
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Current buy-inPressPage’s technology has the buy-in of top agencies and industry bodies
The above agencies use PressPage’s technology to power their clients’ newsrooms. See: http://www.presspage.com/partners
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EC=MCCorporate media;a market vision
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Business model of traditional publishers under pressureBrands spend less on advertising
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Existing business model can’t finance earned mediaReduced sources for coverage & content creationLess opportunity for free publicity
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Free channel... but no controlIn search of viable business models
Reliability as main comms tool?
Social channels are free... require large investment
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A brand with a Facebook or Twitter account, continously posting updates... is a publisher
Digital PR effort to address business conversion
Brands are media outlets: EC=MCOwned media channel safeguards ‘content decay’
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The HowCorporate media;a product vision
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What is blocking companies in becoming publishers?
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Strategy?Content?Organization?Technology?
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Comms responsible had no influence & controlOn-time & real-time PR was impossibleObstacles lead to less content
Brand missing outSocial channels as escape
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Technology was usually standard web CMS toolBuilt by general web designers; not specialists
Design was one dimensional; by the clientProject became expensive & incomplete
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Newsroom underperformance
Technology was quickly outdatedWorkflow enhancement was absent
Obstacles lead to less content
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Most content was not search engine optimized
Content could not be shared
No content engagement options
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The WhatCorporate media; Pain and solution
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• Easily deployable and turn-key• Fully branded to existing web presence• Seamless technical integration• Intuitive user friendly interface• Continuous development: worry-free access to cutting edge
technology• Pre-sales showcase
The productPressPage’s social newsroom technology
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CLOUD HOSTED
Power, speed, scalability and reliability.
CROWD INNOVATED
Development & improvement; utilizing the wisdom of the crowd.
EFFICIENT
Workflow, development, and costs.
FUTURE PROOF
Client benefit: plug-in to fast web & social developments.
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ContactBart Verhulst
Co-founder & CEOwww.presspage.com