2 bedroom apartment WITH title deeds £55K or €75K in the Protaras area of Cyprus
every child reaches their potential · •Enterprise Ireland and NDRC Female Founders •€55k...
19
Updated on 9th of November 2017 “The best thing that happened to childcare”
Transcript of every child reaches their potential · •Enterprise Ireland and NDRC Female Founders •€55k...
Updated on 9th of November 2017
“The best thing that happened to childcare”
Vision
• Early Years education has a huge impact in social and economic outcomes
• Quality of curriculum and parental involvement are key drivers for quality education
ChildDiary brings smart technology to the classroom to ensure every child reaches their potential
2Sources: Economist “A Running Start” Jun 23rd 2016
Problem
Regulatory requirements and parental need for visibility lead to:
• Teachers spend up to 1h/day on paperwork
• Use of ineffective communication channels
• Complex analysis and planning
Enforcing quality
Demandingvisibility
3
Solution
Daily Routines Curriculum Assessment Parental Involvement
Intuitive platform
4
AI will support predictive teaching
SAVESTIME
22h per month/staff
REDUCESCOSTS33% over
traditional methods
ENGAGES PARENTS98% of parents recommend it
EMPOWERS TEACHERS
Document and plan easily
5
Traction
• Enterprise
Ireland and
NDRC Female
Founders
• €55k July ‘16
• 50 childcare
providers
• Ireland
• Portugal
• Mozambique
6
• €5,751 MRR
• < 10% churn
• < €500 CAC
• €13k LTV (over 3 years)
Usage statistics – last week
Avg. daily usersStaff 246Parents 1,891
Avg. session durationStaff 01:23Parents 01:11
7
1,380
6,738
342
4,000
What was shared
Posts Daily records Observations Media
Market Size
53M2.5M
33,068
Attending childcare Portugal and Spain Our target
in 18 monthsOECD
Serviceable Available Market (SAM)
Sources: Eurostat | UNESCO-UIS | OCDE | PORDATA
Total Available Market (TAM)
8
• Governments investment in childcare to support working families
• Enrolment rate at age of 5 is 80% and under 3 years is 35%
Childcare providers
9
Type Private Age groupsNo. children
0 to 5Market % Total no.
Tier 1 Yes 0 to 18 120-250 10% 2,732
Tier 2 Yes 0 to 5 80-150 30% 8,169
Tier 3Yes, government
subsidised0 to 5 80-250 40% 10,892
Other Public 0/3 to 5 30-150 20% 5,446
Blog, Social Media, Training Sessions, Partners, Paid Ads, Email
Campaigns
Sales Development Representatives
(Qualify)
Account Executives
(Close)
€
Route to Market
Institutionalpartners
10
1 week to 2 months
• Sales Development to Account Executives is at 8.42%
• Account Executives to close is at 40.91%
Revenue Model
Recurring subscriptions help build a steady revenue stream
Product Subscription
AffiliateSales
eBooks, toys, baby products, …
Premium add-ons
Gallery, end of year book,…
Paid by childcare providers
€3 + VAT per child per month
Implemented
Q3 2019
after increase in user base
11
Live sales pipeline – Monthly Recurring Revenue
12
Competition
13
ChildDiaryTraditionalmethods
Weduc Educabiz Brightwheel Classdojo
Domain Expertise
Indirect
Classroom ready
Curriculumplanning
Parental access
Limited Limited
Price per child
€3 €2.5-€5 €0.30 €1 Freemium, €2 Freemium
Competitive Advantages
Domain Expertise
Allow us to understand customer’s needs
Easy to useSimple UI, matching our
the classroom environment
Why do high quality childcare providers choose us:
“ChildDiary was an easy choice for us, given the high level of support and the thorough understanding of our needs”
Rosheen Temple, WeeCare RTE14
Team
Joao de Sousa Founder, CEO
MSc Computer Science. Worked with
multinationals & startups worldwide
Vanessa BileuFounder, COO
MA Early Years Education. Experience in Ireland & Portugal as practitioner and teacher
Advisors
Roberto CortezMarketing
BSc. International Relations. Experienced
Digital Marketeer, focused on lead
generation
15
Anabela CarapetaSales
MA Chemical Engineering. 15+ years
of B2B sales management experience
Female Founders Ana PimentaFinancial Analysis
Maria HomensProgramme Chair
Cian PowellFounder & MD
Heidi Corr &Conor Carmody
Ask
€500KInc. €250k EI
match funding
Q1 2018
€1.27MAnnual Recurring Revenue
Q3 2019
16
33,068Children
276Childcare providers
ProductAI and predictive
teaching
Financials – work in progress
17
Closing Summary
Scalable and reliable platform that is used daily across multiple countries
Sales model is validated and market is ready to buy
Opportunity to make a difference in the future of millions of
children, parents and teachers
18
