Everlearn NYU Final presentation
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Transcript of Everlearn NYU Final presentation
EverLearn
Logan WinstonSuzanna Schmeelk
Closing the job skills gap through low-cost blended learning professional development for NYC teachers.
Friday: 10Cumulative: 50
● 200 Charter Schools: $1B (out of ~$25B NYC DOE)
● ~50% 6 - 12 Grade Charter School Teachers: $500M
● 6-12 Grade Charter School Computer Science Instructors: 0.5% or $2.5 M.
○ Professional Development Budget?
■ Fraction of $2.5 M
Day 2: Market Size
Day 3: Here's what we learned Pivot: Revenue Model - Parent Crowdfunding, D Funds (ST) Accredit (LT)
ST - Short TermLT - Long Term
- Ed Tech Trade Shows and Conferences- Web sites ………...- White Papers via web- Newsletters to parents
Day 4: Here's what we learned Pivot: Key Partner - NY DoE, iZone & Accredited Start-up
Charter Mgmt Org’sSchool Districts
Teachers (local
champions)
Day 4: Here's what we learned - Channels, Get Strategy, Revenue
Ed Tech Trade Shows,Conferences & Events● Opinion
Leadership● Speaking Opp’s
Principals
Direct Sales● Discretionary
budgets● Schools with grants● Outside grants
Web Advertising● focused on
“pain” pointWord of Mouth
NYC DOE Request for Proposals (line item budget) ● Contracted with
Reseller● (Become
Approved Vendor - lead time too long).
Appeal to Parents via White Papers
Parent Newsletters*School sponsored Newsletters Crowd/Parent
funding ● DonorsCho
ose● IndieGogo
Key Partners Key Activities Value Proposition Customer Relationships Customer Segments
Cost Structure Revenue Streams
Key Resources Channels
● Charter Schools● Charter School
Principals● Charter Schools
Technology Teachers
● K-12 STEM Education Institutes
● Freelance Instructors
● Existing Curricula● Curricula
Integrators● DonorsChoose.org
(crowd-funding for teachers)
● Parent-driven crowd-funding
● Charter schools lack necessary funds and on-staff expertise to deliver in-depth computer science education
● Low cost blended learning professional development opportunities for teachers while providing teaching, mentoring and curriculum
● Teachers and charter schools looking to deliver relevant computer science education to teachers.
● Other NYC Public School Teachers looking to expand their Comp Sci knowledge and offerings.
● Content● Instructors● Platform for connecting adjuncts to school
● Subscription model paid by charter schools● Pay-as-you-Go Professional Development for teachers
● Develop & Obtain curricula
● Locate adjuncts● Schedule courses● Success Metrics
(knowledge retained, new jobs, etc.).
● Curricula● Adjuncts / Curricula
Integrators● Classrooms● Espresso Machine
● Ed Tech Trade Shows and Conferences
● Web sites teachers visit
● White Papers via web
● Newsletters to parents
● Charter Schools and Teachers
Day 5: Here's what we thought Pivot: Value Proposition - CS Driven
Crowdsourcing:● DonorsChoose.org● Parent Funding
Ed Tech Eco-System:● Whitepaper● More data
Day 5: Next steps (if we stick with this segment)
Deliverables:● What to train first?● Survey of existing curriculums of
Lynda, Udacity, Khan AcademyNYC DoE:● Professional Development Program
○ Teachers must have 175 hours every two years to remain certified
● iZone○ Partner with startups○ Test concepts
Value Proposition:● Focus on suburban
students and parents● Understand student
“pain”○ not enough
Comp Sci at school?
○ colleges want stronger Comp Sci background
● Brick & Mortar coding experience in a strip mall
● Get kids ready for Comp Sci AP Exam
Day 5: If we look into another segment …. Rock the Suburbs!
Customer Segment:● Suburban students looking to code ● Anxious parents concerned about
getting their kids into college
Key Activities:
● After-school program
● Kaplan-model
Revenue Model:
● Subscription or
● Pay-as-you-Go