Evergage by Apperian

© 2015 Apperian Inc. All rights reserved.

Apperian and EvergagePersonalizing the Customer Journey from Acquisition to Retention

Tiffany EarlyDirector, Digital Branding

Nicole PerraultDirector, Information Experience

© 2013 Apperian Inc. All rights reserved.© 2015 Apperian Inc. All rights reserved.

Apperian gets apps into the hands of people securely, easily

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• Platform that empowers real-time personalization of web sites based on deep behavioral analytics and customer data.

• Targeted content. On the fly. With zero code changes!

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Two critical touch points. One easy-to-use platform.

Customer success in our web application.Customer acquisition on our web site.


Optimizing Customer Acquisition on apperian.com

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• To targeted segments of users based on behavior, geo, demographic.

Behavioral segment to encourage

website visitors to watch our

demo after they display interest

in a downloadable

resource.


Supporting Customer Success in the Apperian Admin Portal

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Track data to help us understandour users.

Publish in-app messages to inform, educate, and engage those users.


Inform Users

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Announce a new release.Click to learn what’s new,

or download release notes.

2 ½ times as many clickthroughs as email announcement!


Educate Users and Guide Them to Value

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Warn users about an important

action.

UI changes with NO developer involvement!!

Promote an unused feature.


Engage Users

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Survey users to measure satisfaction.

Measure satisfaction. Take action. Reduce churn.

Tight integration with Salesforce

Evergage by Apperian

Business

Transcript of Evergage by Apperian