Everest Group’s PEAK Matrix for Banking AO Service … · Reference architecture and component...

Copyright © 2014 Everest Global, Inc.

This document has been licensed for exclusive use and distribution by TCS

EGR-2014-11-E-1200

Topic: Everest Group’s PEAK MatrixTM for Capital Markets

AO Service Providers

Focus on TCS

December 2014

2Copyright © 2014, Everest Global, Inc.

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Background and scope of the research

Background of the research

Strained revenue growth, burgeoning costs due to litigations, and regulatory compliance continued to adversely

affect the profitability of capital markets firms in 2013. This forced them to rethink and reinvent their business models

as well as technological priorities. As a result, 2013 saw strong return of discretionary spend – led by investments in

development of specific applications and platform-based utilities for regulatory compliance, data management, risk

management, and digital initiatives (cloud, analytics, and mobility)

Consequently, the service provider competitive landscape is also intensifying, as service providers continue to ramp

up their capabilities, invest in innovative technologies, form alliances, and acquire strategic targets to address the

growing and complex technology needs of capital markets

Everest Group has assessed the capability of 23 AO service providers specific to the global capital markets sector

and has mapped them on Everest Group Performance | Experience | Ability | Knowledge (PEAK) Matrix, which is a

composite index of a range of distinct metrics related to a provider’s capability and market success. Additionally,

Everest Group has also profiled the capabilities of these 23 service providers in detail including a comprehensive

picture of their service suite, scale of operations, domain investments, delivery locations, and buyer satisfaction

specific to capital markets AO services

This document focuses on TCS’ capital markets AO experience and includes:

Overview of the capital markets AO service provider landscape

Everest Group’s assessment of TCS’ delivery capability and market success on PEAK matrix

Detailed capital markets AO profile for TCS


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This Everest Group report examines the service

provider landscape for large annuity contracts in the

capital markets AO

Retail financial services (B2C1)

Retail banking

Lending

Cards

Commercial banking (B2B2)

Banking

Investment banking

Asset management

Custody and funds administration

Brokerage

Others3

Capital markets

Life and pensions

Property and casualty

Others

Insurance

BFSI

Services industry

Traditional IO

Remote Infrastructure

Management (RIM)

Infrastructure

Management Services

(IMS)

Cloud

IT Infrastructure

Outsourcing (IO)

Applications development

Applications maintenance

Independent testing

Package implementation

ERP services

Business intelligence /

data warehousing

IT Application Outsourcing

(AO)

BFSI-specific BPO

HRO

FAO

PO

Contact center

Knowledge services

Business Process

Outsourcing (BPO)

IT strategy / operations

consulting

Business consulting

Infrastructure consulting

Infrastructure rollouts

Consulting

This report analyzes IT applications outsourcing in the capital markets subvertical with a focus on large (TCV > US$25 million), annuity-

based, multi-year (over three years) relationships

Focus of report

1 Business-to-consumer relationships

2 Business-to-business relationships

3 Includes other capital markets functions such as structured finance, treasury, FX, and horizontal functions including risk management

NOT EXHAUSTIVE


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Service providers assessed

Assessment based on:

RFIs submitted by service providers1

Everest Group Transactions Intelligence database

Service provider disclosures and interviews

Everest Group’s interaction with capital markets

buyers

Criteria for inclusion in

the assessment

Success in large capital

markets AO

relationships, i.e.,

– Over US$25 million

TCV

– Over three-year

relationship duration

– Active as of

December 31, 2013

Everest Group

experience and RFI

response1

Service provider outreach (partial list)

From a landscape of 50+ service providers, Everest

Group assessed 23 providers for their capabilities in

capital markets AO

1 Assessment for Accenture, Capgemini, CSC, and IBM excludes service provider inputs, and is based on Everest Group’s proprietary Transaction

Intelligence (TI) Database, service provider public disclosures, and Everest Group’s interactions with capital markets buyers

Note: We continuously monitor market developments and track additional service providers beyond those included in the analysis

Confidentiality: Everest Group takes its confidentiality pledge very seriously. Any information, that is contract-specific, will be presented back to the industry only in an

aggregated fashion


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The service providers assessed in this study can be

classified into four distinct categories

Ma

rke

t s

uc

ce

ss

Delivery capability

Scale Scope Domain investments Delivery footprint1 2 3 4

6

These service providers cumulatively represent over 85% of the global large-sized capital markets AO transactions1

PEAK Matrix assessment dimensions

1 Contracts that have a TCV of more than US$25 million and are active as of December 2013

Source: Everest Group (2014)

Buyer satisfaction5

Everest Group PEAK Matrix

Emerging

Players

LeadersMajor Contenders

Offshore majorsGlobal majors Regional players Tier-2 Indian providers


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TCS is positioned as a Leader and Star Performer on

Everest Group PEAK Matrix for capital markets AO

Leaders

Major Contenders

Emerging Players

Star Performers

Everest Group Performance | Experience | Ability | Knowledge (PEAK) Matrix for large capital markets AO relationships1

High

75

thp

erc

en

tile

75th percentile

25

thp

erc

en

tile

Low

Mark

et

su

ccess

Major Contenders

25th percentile High

Leaders

LowEmerging Players

VirtusaSyntel

Tech Mahindra

NIIT TechHexaware

L&T Infotech

MphasiS

Genpact

Polaris

EPAM Capgemini

HCL

CGICSCLuxoft

IGATE

Wipro Accenture

InfosysIBM

Cognizant

Capital markets AO delivery capability

(Scale, scope, domain investments, delivery footprint, and buyer satisfaction)

1 PEAK Matrix specific to large (>US$25 million TCV), multi-year (>3 years) application outsourcing relationships for the capital markets sector (investment banking,

asset management, custody, fund administration, and brokerage); excludes banking and insurance

Note: Assessment for Accenture, Capgemini, CSC, and IBM excludes service provider inputs and is based on Everest Group’s proprietary Transaction Intelligence (TI)

Database, service provider public disclosures, and Everest Group’s interactions with capital markets buyers


Dell Services

TCS


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1 FY ends on March 31; total may have minor variation owing to rounding-off adjustments

2 Major BFSI client mentioned here are based on information collected by Everest Group from public sources


Key financial parameters

Revenue in US$ million

Service mix

2014; US$ million

Geographical mix

2014; US$ million

Company description: Tata Consultancy Services (TCS) offers a range

of IT and consultancy services across various industries. TCS customers

in the BFSI vertical include global universal banks, regional/local banks,

market infrastructure providers, insurance companies, and investment

banks. TCS provides solutions to meet their needs in multiple areas

such as digital banking, governance, risk management, compliance, and

analytics

Headquarters: Mumbai, India

Website: www.tcs.com

Services offered for the BFSI vertical: IT application

development, maintenance, infrastructure, reengineering, BPO,

consulting and assurance services, and TCS BaNCS (including

capital markets, banking, and insurance). Services span the

entire capital market value chain

Major BFSI clients2: ABN AMRO, BNP Paribas, Citigroup,

CBA, Deutsche Bank, ING, Rabobank, RBS, Bank of America,

SBI, American Express, Lloyds, and JPMC

Scale of BFSI subverticals

Banking Capital markets Insurance

TCS | Capital markets ITO profile (page 1 of 14)

Corporate and BFSI overview

>US$500 million US$100-500 million <US$100 million

Revenue1 from the BFSI vertical

Revenue1 from other verticals

Operating margin

100% = 13,442 100% = 13,442

North

America

Continental

Europe

India

ADM

Other APAC

BPO

Assurance

services

Enterprise solutions

including BI

Infra.

services

Engineering &

industrial

services (4.7%) Asset

leverage

solutions

(2.5%)

Global

consulting (3.4%)

UK

Latin

America (2.30%)

MEA

(2.10%)

53.0%

17.5%

11.2%

7.2%6.7%

41.6%

12.0%15.5%

11.9%

8.4%

5,787 6,582 7,675

4,384 4,986 5,767

FY 2012 FY 2013 FY 2014

27.6%

10,17111,568 13,442

27.0%29.1%

http://www.tcs.com/


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Market share

By active ACV By cumulative TCV By number of contracts

17% 36% 26%


Capital markets AO capability assessment and market success

Headline assessment

TCS maintains its Leader and Star Performer positioning for a third

consecutive year on account of its strong market success and

continued domain investments. It has added new large deals and

scaled up to >25,000 FTEs in capital markets AO services space

1 Transaction success for large-sized deals; assessment relative across service providers

2 Based on information from company disclosures / public sources


PEAK Matrix dimensions assessment

Dimension Rating Remarks

Market

success Significant success in capital markets with ~40 large

active AO deals out of which ~10 were new

Average TCV of large transactions is ~US$170 million

Major capital markets AO clients2: Keler Ltd., DNB,

Strate, Cussco, JPMC, Citi, DB, BofA

Scale Derives ~45% revenue from the BFSI vertical (amounting

to > US$5.8 billion in FY 2013)

Average deal duration is six years for large CM AO deals

Scope Strong focus on asset management, brokerage and

investment banking subverticals

Provides services for all AO subfunctions: ADM, SI, ERP,

and testing; other services include BI and DW

Domain

investments Launched a number of solutions for capital markets

clients in 2013, including, Aggregated Investment

Exposure Monitoring, Smart REACH to maximize

Portfolio performance, Investment performance and

Reporting, Social Media offering for wealth management

firms, among others

Delivery

footprint Global delivery centres for AO spans ~10 countries

High offshore bench strength of 14000 FTEs

Buyer

satisfaction Solid delivery and front-end sales teams, reliable and

sincere account management, and ability to invest in the

relationship were key areas of strengths cited by clients

I-banking Brokerage

Asset mgmt.

North America EMEA

Latin America APAC

Geographic scopeCapital markets lines of business

High Medium LowSuccess dashboard1

Custody, fund admn

High Low

Everest Group PEAK Matrix for Capital Markets AO

High

75

thp

erc

en

tile

75th percentile

25

thp

erc

en

tile

Low

Mark

et

su

ccess Major Contenders

25th percentile High

Leaders

LowEmerging Players

Capital markets AO delivery capability

(Scale, scope, domain investments, delivery footprint, and buyer

satisfaction)

TCS


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Proprietary solutions (representative list)

Line of business Solutions

Overall BFSI TCS BaNCS Universal Financial Platform: Suite of BFSI business applications including loan origination

securities processing, corporate actions, life, P&C, workers’ compensation, agent workbench, core banking,

payments, treasury, compliance, mobile banking, global risk management, market infrastructure, and

channel services

Data management tools: Tools for data cleansing (DataClean), data generation (DataXplod), data masking,

and data migration

Reporting tools: Tools for XBRL-based reports (Exegenix), Flex-based reporting solution for Force.com

data, and regulatory reporting

Other tools such as Assent (standards checker tool), Consult (knowledge management tool), empowER

(entity relationship diagramming tool), and Operations Platform for Reconciliation

Frameworks such as Asset Liability Framework (modeling framework for liquidity gap) and Internet Banking

Evaluation Framework

CAF (Customer Analytics Framework): Pega-/Chordiant-based solution framework for lead management

and campaign management

DemoBank: A model SharePoint site with custom features built into a SharePoint portal (launched in 2012)

Reference architecture and component models for switch platform and payments hub

Capital markets Aggregated Investment Exposure Monitoring: Capital Markets solution for real time aggregated investment

exposure monitoring across the entire investment chain

Smart REACH: It is a research and advisory channel for financial advisor’s in capital markets industry to

maximize portforlio performance

Investment Performance and Reporting: Provides performance reporting & analysis for funds and investors

Social Media offering for wealth management firms: It enables financial advisor’s to leverage social network

as an alternate channel for communication

Liferay Portal POC: Portal for leading stock exchange


AO domain investments



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Capital markets Reference architecture repository for Asset Management, Wealth Management, and Broker-Dealer. These

incorporate industry best practices in transformation, modernization, and application rationalization

Custody architecture repository: Reference architecture for Asset Management Business incorporating the

industry best practices. This is used for transformation, modernization and application rationalization

engagements

Forex architecture repository: Reference architecture for Asset Management Business incorporating the

industry best practices. This is used for transformation, modernization and application rationalization

engagements

Commodities architecture repository: Reference architecture for Asset Management Business incorporating

the industry best practices. This is used for transformation, modernization and application rationalization

engagements

Market-Infrastructure architecture repository: Reference architecture for Asset Management Business

incorporating the industry best practices. This is used for transformation, modernization and application

rationalization engagements

Transfer Agency architecture repository: Reference architecture for Asset Management Business



Institutional Brokerage architecture repository: Reference architecture for Asset Management Business



High Performance computing (HPC) for Capital markets (In progress)

T2S Offering for CCPs, CSDs and Custodians

Mobile Security and FPGA (Field programmable gate array) with Juniper





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Capital markets Market Surveillance Framework leveraging Digital Technologies

Settlement Utility / Offering

B2B Portal and Open AM integration: Integrated Open AM with Liferay for authentication of user on various

devices like Tablet and Laptop

Customised jBPM: Meta Rules designer solution on top of the jBPM engine using GWT





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Capital markets T2S Integrated offering launched in 2012

– TCS T2S enabler framework: Framework for impact assessment on market players and transition and

strategy for T2S adaptation

– T2S implementation impact analysis tool kit: Impact assessment on market players and transition;

launched in 2012

– T2S implementation – assurance tool kit: Assurance test cases specific to T2S components functional

evaluation

– TCS BaNCS – T2S adapter: The special adapter component to TCS BaNCS components to adapt

changes required for T2S

EMIR Integrated Offering: Integrated offering from plan to implementation phase covering European Market

Infrastructure Regulation (EMIR); launched in 2012

HPC Offerings: High Performance Computing (HPC) solutions from advisory to managed services;

launched in 2012

MDM Solutions: Master Data Management (MDM)-based solution for wealth management firms to provide a

consolidated view of the customer across the firm; launched in 2012

PoC – Wealth Management – Financial Advisor: This is a Proof of Concept (PoC) solution for key financial

advisory services in wealth management; launched in 2012

Reconciliations Utility: Offering to set up or assess reconciliation utility within the firm; launched in 2012

Dodd Frank Act Impact Assessment framework: Impact assessment framework covering business models,

trading systems, risk management, clearing, and record keeping / reporting; launched in 2011

TCS derivatives regulatory compliance framework: Set of solutions and best practices that enable buy-side

and sell-side firms pursue compliance of various OTC derivatives regulations; launched in 2011

TCS MIFID regulatory compliance enabler framework: Solution helps capital markets firms in their

adaptation to and compliance with the directives/regulations prescribed by MiFID II; launched in 2011





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Capital markets Risk management offerings covering enterprise risk management and BASEL

Assurance services with specific offerings for third-party products like Calypso, Murex, etc. and reusable

collection of test scenarios “HARMONY” across various capital markets functions

Emerging technology-based offerings – mobility, big data, social media, and connected marketing (digital

marketing)

TCS’ proprietary universal banking platform TCS BaNCS has capital markets-related modules including:

– Wealth Management: End-to-end solution covering the wealth management value chain from client

onboarding to portfolio management

– Treasury: Mid- and back-office solution providing risk analytics and decision support functions for banks,

central banks, and other financial institutions

– Securities Trading: Multi-asset and multi-market trading solution for integration between front- and back-

offices, and real-time risk management

– Securities Processing / Custody: Provides a range of securities processing functions, from trade

execution through confirmation, settlement, and accounting

– Corporate Actions – SWIFT Ready 2013 certified solution that automates end-to-end corporate actions

and income processing

– Market Infrastructure – helps address Straight-Through-Processing (STP) across trading, clearing and

settlement, risk, and collateral management value chain. It includes trading, CCP clearing, OTC

services, depository services, registrars, and transfer agents services, etc.





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Key alliances (representative list)

Alliance partner Purpose of alliance

Juniper Partnership for joint solutioning

EMC Isilon Alliance for analytics, big data and information management

(Several) More than 40 global system integration partnerships. Few of them are: IBM, Cloudera, Hortonworks, MapR,

SAP, Teradata, DataStax, Informatica, TIBCO, Talend, Microstrategy, Pentaho, Qlikview, Tableau, SAS, and

Splunk

Mobility Several alliances in the mobility domain with Boxtone, BlinkMobile, Ymedia Labs, and Perfecto

Acquisitions (representative list)

Target Date Capabilities added

Alti France 2014 Enhanced TCS’s capabilities for SAP solutions across industries such as banking, financial

services, luxury, manufacturing, and utilities

Computational Research

Laboratory (CRL) (India)

2012 Expanded capability for high performance computing

Citigroup Global Services

Limited

2008 Enhanced ability to offer an end-to-end, domain-led third-party solution for business

operations to TCS’ large financial services clients. The acquisition will also enable TCS to

create platforms for the future and integrate TCS’ strong domain expertise in operations

along with TCS’ suite of products for the financial services sector

TKS-Teknosoft

(Switzerland)

2006 Expansion of TCS’ portfolio of products for the banking and financial services market



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Key alliances (representative list)

Alliance partner Purpose of alliance

Neospeech Alliance for text to speech conversion

Apple Alliance for solution development support, training, and certification

Google, Motorola Alliance for solution development support, partner support, early access to device, and partner industry-

specific solution

Blackberry Development, deployment post installation support, training, and access to pre-launch devices from RIM

engineers

Microsoft, Nokia,

Moovweb, Rhomobile, and

Apigee

Alliance for solution development support, partner support, and joint GTM strategy

Appcelerator Strategic Global integration partner for Appcelerator

IBM Strategic Global integration partner for IBM’s Mobile Foundation platform

(Several) Jamo, Testplant, Keynote, Perfecto Mobile, SmartBear, Test Quest Pro, Experitest, Zap-fix, Neotys,

Sharepoint, Apache Cordova, and Good Dynamics

ThunderHead Product implementation partnership

SmartStream Implementation partnership for SmartStream’s trade reconciliation products

Savvis Partnership to host TCS BaNCS suite of products on Savvis’ enterprise-class infrastructure on a cloud-

enabled hosted environment

(Several) General enterprise-level alliances with vendors such as SOFGEN – Global alliance for TCS BaNCS solutions,

Cisco, EMC, HP, IBM, Microsoft, Oracle, Sun, and SAP for solutions across BFSI and other industry verticalsSource: Everest Group (2014)


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Capital markets ITO transactions activity

NOT EXHAUSTIVE

1 Publicly-announced capital markets ITO transactions during 2010 to 2014

Source: Everest Group (2014), Transaction Intelligence Database

Recent transaction activity1

Buyer’s name

Announcement

date

TCV estimate

(US$ million) Duration (years)

AO/IO/

Both Contract details and services

Unknown client January 2014 N/A N/A AO TCS developed a tablet application for a European

payments provider to simplify sales process for its

field force

MyState Limited December 2013 N/A N/A AO Implementation of TCS BaNCS core banking

solution

CUA December 2013 N/A N/A AO Implementation of TCS BaNCS core banking

solution

Keler November 2013 N/A N/A AO Implementation of TCS BaNCS Market

Infrastructure Solution


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NOT EXHAUSTIVE




Buyer’s name

Announcement

date

TCV estimate


AO/IO/


Unknown Client October 2013 N/A N/A AO Assurance services to certify the roll out of clients

applications globally

Unknown client July 2013 N/A N/A AO Managed services engagement for cards platform

Unknown client July 2013 N/A N/A AO application development, maintenance and

assurance of core banking and enterprise systems

Unknown client January 2013 N/A N/A AO Sole provider entrusted with client’s entire

application portfolio. TCS Global Network Delivery

Model will be leveraged to deliver services

seamlessly from centers in Mexico, China,

Philippines, and India

Unknown client January 2013 N/A N/A AO Strategic partner for maintaining, supporting and

upgrading client’s core systems and infrastructure


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NOT EXHAUSTIVE




Buyer’s name

Announcement

date

TCV estimate


AO/IO/


BNP Paribas January 2013 N/A N/A Implementation of TCS BaNCS for the banks’

custody operations

Australia-based

financial institution

July 2012 N/A N/A Multi-year contract to deliver services for

information systems

Europe-based

clearing house

July 2012 N/A 3 Infrastructure and application support services

Scotwest and

Capital Credit

Unions

October 2011 N/A N/A Implementation of TCS BaNCS core banking

solution

Credit Union

Australia

October 2011 20 2 Implementation of TCS BaNCS online banking

platform

Nets September 2011 N/A N/A Application maintenance and development

services

PostFinance June 2011 50 4 Implementation of TCS BaNCS core banking

application

Credit Union

Australia

March 2011 N/A N/A Implementation of TCS BaNCS core banking

application


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NOT EXHAUSTIVE

1 Capital markets ITO transactions during 2010 to 2014; transaction activity presented here is based on information collected by Everest Group from public sources



Buyer’s name

Announcement

date

TCV estimate


AO/IO/


Nedbank Investor

Services

February 2011 N/A N/A Securities processing implementation of TCS

BaNCS

Inter-connected

Stock Exchange of

India

May 2010 N/A N/A Application services for developing a trading

platform


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Key offshore AO delivery locations

NOT EXHAUSTIVE

Note: FTE strength represents the total number of AO FTEs across different industries for the particular country


India

Philippines

China

Thailand

Indonesia

Malaysia

Singapore

South Africa

Hungary

Mexico

Brazil

Chile

Peru

Ecuador

Colombia

Uruguay

Argentina

Confirmed location for Capital markets AO 500-1,000 AO FTEs

>5,000 AO FTEs 100-500 AO FTEs

1,000-5,000 AO FTEs <100 AO FTEs


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Appendix


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Top quartile performance

across market success

and capability

2nd or 3rd quartile

performance across market

success and capability

4th quartile performance

across market success

and capability

High

Low

25

thp

erc

en

tile

75

thp

erc

en

tile

75th percentile

Ma

rke

t s

uc

ce

ss

Everest Group Performance | Experience | Ability | Knowledge (PEAK) Matrix

Emerging Players

Leaders

Major Contenders

Delivery capability

Low High25th percentile

Everest Group Performance | Experience | Ability |

Knowledge (PEAK) Matrix classifies service providers into

Leaders, Major Contenders, and Emerging Players


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Dimensions of service providers’ capability and market

success underlying the PEAK Matrix

Number of large,

active AO deals

ACV of large active

AO deals

Scale

Total company

revenue

Vertical-specific AO

FTEs

Ma

rke

t su

ccess

Delivery capability

Delivery footprint

Onshore, nearshore,

and offshore

capabilities

Number of delivery

centers and regions

covered

Scope

Lines of Business

(LoB) served

AO subfunctions

Geographies served

Domain investments

Proprietary solutions

Certifications

M&A and alliances

Buyer satisfaction

Customer

experiences with

service providers for

vertical-specific AO

services

Everest Group PEAK Matrix

Client renewal

activity

Major Contenders

Leaders

Emerging Players


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FAQs

Does the PEAK Matrix assessment incorporate any subjective criteria?

Everest Group’s PEAK Matrix assessment adopts an objective and fact-based approach (leveraging service

provider RFIs and Everest Group’s proprietary databases containing providers’ deals and operational capability

information). In addition, these results are validated / fine-tuned based on our market experience, buyer interaction,

and provider briefings

Is being a “Major Contender” or “Emerging Player” on the PEAK Matrix, an unfavorable outcome?

No. PEAK Matrix highlights and positions only the best-in-class service providers in a particular functional/vertical

services area. There are a number of providers from the broader universe that are assessed and do not make it to

the PEAK Matrix at all. Therefore, being represented on the PEAK Matrix is itself a favorable recognition

What other aspects of PEAK Matrix assessment are relevant to buyers and providers besides the “PEAK

Matrix position”?

PEAK Matrix position is only one aspect of Everest Group’s overall assessment. In addition to assigning a “Leader”,

“Major Contender” or “Emerging Player” title, Everest Group highlights the distinctive capabilities and unique

attributes of all the PEAK Matrix providers assessed in its report. The detailed metric level assessment and

associated commentary is helpful for buyers in selecting particular providers for their specific requirements. It also

helps providers showcase their strengths in specific areas

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