Events 101 - November 2011
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Transcript of Events 101 - November 2011
Public Relations On Little or No Budget
Working Session
Review From Yesterday
OnlineMktg
PublicRelations
SocialMedia
“We do use Twitter and Facebook links in our ranking....
We are also trying to figure out a little about the reputation of an author on Twitter or Facebook.”
--Google executive Matt CuttsDecember 17, 2010
Promotion Today
•Broadcast
•Newspapers
•USPS
TraditionalMedia
•Social Media
•Niche Sites
•Online News Sites
NewMedia
Traditional media didn’t lose relevance
There are more opportunities (to smaller audiences)
than ever before
New media more than compensates
• Lower cost• Easier access
• Better audience targeting• Thorough understanding of engagement
Channels
Social Media
FacebookTwitter
Non-Traditional
BloggersNiche Sites
Traditional Media
New Ways to Pitch & Engage
Our Conversation Today
WHO does all this work?WHAT tools do they use?HOW it is paid for?
Who
Who – Resource List
InternsITT Extern Program – 135 hours or no degreeTraining Futures, No Va. Family ServicesChantilly HS and other FCPS (minor payment)
Advisory Board MembersLocal Chamber of Commerce networking
How?
Think A New Way
Use Untapped Currency
How Do We Pay?
Find people who want something from you, not just do-gooders
Untapped Currency
• Links from your website to theirs• A “badge” on their site as a digital certificate• Joint press release or allow them to issue one• Exclusive opportunities
What can you give an organization or person that doesn’t cost you money, but is valuable?
What Tools?
200 active, reputable social media tools online.
HootSuite.comFacebook, Twitter, LinkedIn & more
Multiple Users for accountsLow CostMetrics
Message Scheduling!
Press Release Distribution
$100-$400 / release
Be A Source
30,000 Journalists
210 Queries Sent Daily
Up to 3 Emails
Blog It - FREE
Keep Track
10 free licenses
$15,000 value
Non-profits
Schools
There Is A Better Way