PR & Event

Management

Seminar - need for Shift

INTRODUCTION

A Financial consulting firm Ali & company is organizing an Event specifically for Banking industry.This Event is a platform for banks to share the ideas and solutions raised by current financial issues.

Event Name Need for Shift

Event Date 11th July 2009, Saturday

Event Time 6:00 pm – 9:00 pm

Venue CBR, Marriot Hotel

GOALS & OBJECTIVES To provide solutions for banks in terms of current banking issues.

To bring all bank on a single platform

To share Ideas or strategies running by each bank to grow in current financial scenario

To promote brand of “Ali & Company” in banking industry

PROGRAM SCHEDULE

PARTICIPANTS Speakers:

Governor – State Bank (Chief Guests) Finance Minister (Chief Guests) Representatives from Participant banks

Audience Employee from top Management of participant Banks

Event Particulars

Program Detail Time

Program Starting 6:00 pm

Introduction 6:10 - 6:30 pm

Presentations 6:30 – 8:30 pm

Program conclude 8:30 – 9:00 pm

Dinner 9:00 pm

Event Particulars EVENT THEME

Need for Shift

WOW Factor

Dynamic nature of Rostrum The Bank’s Logo will be

revolving around Rostrum.

Bank’s Logo will be changed dynamically based on the announcement of Bank to present.

It will be done through the Projector Light.

WOW Factor

Dynamic

Glass

Rostrum

Work Break Down Structure (WBS)

First Level WBS

Venue Finance Marketing Program

Work Break Down Structure (WBS) cont.

First Level WBS

VenueSeating

Arrangement

Audio support

Ambiance

Audio / Video recording

Work Break Down Structure (WBS) cont.

First Level WBS

Finance

Participation Fee

Marketing budget

Site building budget

Catering budget

Work Break Down Structure (WBS) cont.

First Level WBS

MarketingMarketing Material

Publicity

Work Break Down Structure (WBS) cont.

First Level WBS

ProgramProgram

Schedule Deal

Catering

Briefing

Letters / Invitation

Site Arrangements SEATING Half Moon Shape Seating Seating arrangement in Round Form facing the Stage.

Site Arrangements AUDIO SUPPORT

• Speakers in Hall arranged by Marriot Management.

AMBIANCE• Seating BLACK & WHITE• Stage Size & appearanceWOODEN ,Carpeted

24 by 10 • Stage Décor

o 10 front lit Panels for Banks.o 1 Main Backdropo Rostrum will be designed as having logos of all banks.o Micso Table at backstage for announcers and stage manager.

AUDIO AND VIDEO RECORDING• Speech recording • Photographer

Catering

CATERING Outsource to Marriot

STARTER Tea / juice serving on tables during seminar

DINNER Corporate Dinner Package

Publicity

Finance Minister Endorsement

Governor State Bank Endorsement

Media Coverage

Through Participant Banks

Marketing Material Arrangement

Main Front Lit Backdrop

Side front lit Backdrop

Rostrum

Standees

Banners.

Brochures.

Welcome note book

Note Book with logo

Give away

Give away Shoppers.

Letters & Invitation INVITATION

Telephone contact List

Contact person’s number from each bank.

Contact numbers of speakers from each bank.

Contact person’s numbers of Chief Guests.

Contact numbers of persons dealing with outsourced activities

Contact numbers of suppliers

And many more

Financial (Budget)

Marketing budget.Site building budget.Catering budget.

S. No. Description Pak Rs.

Catering & Dinning 154,000

Site Building 83,000

Marketing Material 156,416

Miscellaneous 10,000

Total Project Expenses 403,416

Total Revenue 750,000

Net Profit 346,584

Medical Provision

A first aid will be operational at Marriot.

The closest public hospital.

• HILAL-E-AHMAR (NEAR THREE SWORDS)

Transport Management

VALLET PARKING

Provided by Marriot Management

Audience will be arriving by their own vehicle. Special parking (Valet Parking) will be arranged on Marriot’s parking space.

Emergency Management Procedures

CONTINGENCY ARRANGEMENT Provided by Marriot Management

EMERGENCY SITUATION Security will take action in any case of terrorist activity.

Any deviation from the protocol will be investigated by the event organizer.

Officials will act as per their issued instructions.

RISK ASSESSMENT

Risk identifiedRisk factor

L / M/ H Measures to control Risk Action taken by (person)

Visual check and clearness of site L

Check site is clear0 (vehicles, rubbish etc)

Venue organizer

Sound pressure levelM

Check the sound pitch and volume.

Audio / Video organizers by Marriot.

SecurityM

Security arrange with event cover Security Guards by Marriot

FireL

CO2 extinguisher carried by mixing desk

Marriot Management

Participants Safety L

First aider to be attendance during the event by Marriot

Venue Organizer

WeatherL

Umbrella arrangement from Parking to conference hall

Venue Organizer

Law & order situation

M

Ambulance arrangement, movement of guests to the secure place if needed

Marriot Management

ElectricityH

Own Generators by Marriot Marriot Management