We call them events.Sometimes predictable.Often not.Marketing’s last mile.Where all is won...and all can be lost.

Events cause sudden

surges of web traffic that

can take your technology

to the edge.

And over.

A TV ad A ticket launch A trending topic A celebrity endorsement A cultural or sporting event

Anything that provokes a sudden burst of tra�c directed at

your website

Events

At Intechnica we’ve created a

proven Event Performance

Management (EPM) service

ready and waiting to shield

you from the most extreme of

events.

Perfect for online retailers, media organisations or anyone specialising in marketing high pro�le cultural events our EPM service will set you up for success. Don’t let a great event turn into a very public, very expensive and very avoidable marketing nightmare. EPM from Intechnica – where rock solid website reliability meets optimised performance.Talk to us to �nd out how we can help you deliver an exceptional online service.

Prepare to Succeed

And if it is open but the service slow, shambolic? Well it’s obvious. People head for the doors... in their droves.

Online retail success demands nothing less than robust, reliable stores, lightening quick and easy to use.

Anything less and you’re an also ran.

When Asos approached us to assist in their international ecommerce expansion we boosted site speeds by 250%. The result?

More visitors

More repeat visitors

Higher return frequency

Longer average page view durations

Stronger social engagement

Higher user spends

All natural and achievable consequences of a high quality user experience.

We can do the same for you.

RetailIf the store isn’t open... the till isn’t ringing.

But getting tongues wagging is only half the story. Once people are Tweeting, following and texting the next big challenge is how to handle the often dramatic bursts in tra�c (sometimes thousands of impressions a second) that social media can drive.

How would your site measure up to such an event?

Hand on heart, do you honestly know?

At Intechnica we’ll help you seize the moment. We’ll help you stress test, optimise and prepare your site so that media events become fantastic opportunities not embarrassing failures.

Getting people talking puts yourwebsite under strain.

Media

Cultural

Sudden peaks in traffic

High volumes of database queries

Multiple, simultaneous transactions

There are few events that will test website resilience more than a nationally publicised charity broadcast or a high demand ticket release.

As individual threats each has the potential to seriously compromise a campaign. Combined they could easily rip a site to pieces. When big news breaks we make sure your website won’t – no matter what the load.

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The Infrastructure

Secure hosting and platform

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The Controls

Deploy necessary tra�c management tools. The Contingency

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Case StudyStand Up To CancerImagine the consequences of serious online failure – your website’s down, a transaction screen locked or a long queue of customers frozen out of your online payment system. It happens. Whilst it doesn't take a genius to realise that online success is built on rock solid site reliability and smooth performance, it certainly needs specialist insight to ensure that when trouble does come calling, you’re ready and waiting. It’s the kind of insight we share with our clients every day.

No Second Chances When Channel 4 and Cancer Research UK approached us about their ‘Stand Up To Cancer’ television special they knew that the technology supporting their online campaign hub and especially their online donation form needed to be 100% robust. Scheduled for Friday 19th October 2012, the culmination of weeks of advertising and awareness raising, the generosity of an anticipated audience of millions deserved nothing less.

Campaign Integrity We sat down with Channel 4 to carefully study the technology already in place, both the volume and nature of the predicted tra�c and to consider integrity options. This is how we secured their campaign: Performance evaluation of the donation system and supporting infrastructure.

Load and volume stress testing with our Tra�cSpike tool.

Contingency o�ine database and alternative platform backup systems.

The result? An online fundraising platform as robust as it was pro�table:

24/7 website up time

A free �owing website

A 100% reliable donation form

No user blocks or bottle necks

No user experience snags

£6.5 million raised in one night

Put simply - any failure to cope with the predicted high and sudden volume of tra�c risked sabotaging the whole fund raising project. Not only would all the preparation and all the investment have been wasted, millions of pounds of life-saving income would have been jeopardised, not to mention the charity’s hard won reputation. We weren’t going to let that happen.

Actionable InsightsYou look at your watch. Only minutes to go until your new ecommerce campaign goes live. The planners have planned, the creatives created, developers developed and the media’s bought. It’s been months in the making and very soon... life’s going to get extremely interesting. This thing is unstoppable.

Before you reach the point of no return, it might be worth reading our actionable insights.

And you?

How do you feel?

Anxious?

Excited?

It’s a resultsbusiness

1Slow websites cost conversions,revenue and customers.Crashed websites cost entirecampaigns

Don’t think itwon’t happento you

2

If it’s a case of trustingto luck.

3You have a problem.

Think worst case scenario

4

Plan for success 5Audit and assess your existing technology. Your future resilience starts here.

Understand demand6Use social and web analytics to carefully study your online environment, tra�c types, sources and the demands it will make on your site.

Spend smart not big 7You don’t want to throw money at the project. Just ensure that you deploy appropriate architecture and the tight tools for the job. Strategic thinking trumps deep pockets every time.

8Stay alert andlight on your feet Monitor closely, react quickly and think ahead

9Remove the need to test.

Design for success

Performance

DevelopmentGet in touch:

Fourways House

57 Hilton Street

Manchester

M1 2EJ

tel: 0845 054 2381

email: more@intechnica.co.uk

web: www.intechnica.co.ukCloud