Event Marketing Stats
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Transcript of Event Marketing Stats
![Page 1: Event Marketing Stats](https://reader033.fdocuments.net/reader033/viewer/2022052619/55533368b4c905e12e8b4bac/html5/thumbnails/1.jpg)
Fascinating
Event MarketingStats
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TABLE OF CONTENTS
Why Events?
Event Types
Event Planning
1
Event Promotion
2
3
4
5
6
7
Events & Fees
Event Marketing Challenges
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This presentation is based on 2010 Constant Contact survey data from 931 respondents including 320 nonprofits, 304 B2B, and 307 B2C companies.
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Why Events?1
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79%rank events asimportant totheir business.
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of nonprofits rankevents important orvery important .
90%
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B2B companiesare least appreciative of events.
68%78%90%
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Event Types2
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Top reasons to host events:
#3Get
Donations#2
Generate Leads
#1Educate
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Educateranks as the most important reason for hosting events.
IMAGE CREDIT: EUSKALANATO
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Generate leadsranks as the 2nd
most important reason to host events.
IMAGE CREDIT: INTERSECTION CONSULTING
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B2C companiesrate “Promote/Sell” more important than B2Bs and nonprofits do.
IMAGE CREDIT: PINKMOOSE
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Most frequent types of events:
SocialGatherings
Classes
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Mostbusinesses
hold educationalevents.
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11Educational Events Classes
Workshops
Seminars
Training
Conferences
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Importance of Events by Type
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Nonprofits…
…host more conferences than
B2B & B2C combined.
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14%of B2Cs hold conferences.
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hold classes more often than other events.
B2B companiesIMAGE CREDIT: COLETTE CASSINELLI
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B2C companies
hold social gatherings most frequently.
IMAGE CREDIT: JEREMY BROOKS
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Nonprofits use more typesof events.
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Event Planning3
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Nonprofits spend the most time
planningtheir events.
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Most B2B companies spend
planning an event.
5-8 weeks
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Event Promotion4
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Event marketingusually consumes
≤20%of budget.
IMAGE CREDIT: RH1N0
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areNOT SURE 7.8%
how much budget goes to events.
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promotional
methods for
events.
is the average # of
.
IMAGE CREDIT: JOSEPH ROBERTSON
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Email Word of Mouth
My Website
Mailed
Invites
Most
Used
Event
Promo
Methods:
IMAGE CREDIT: DARWIN BELL
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Emailis used most often for event marketing.
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social mediafor event marketing.
40% use
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used least often for event
marketing.
Magazine ads are
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11%use blogging
for eventmarketing.
Only
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47%still mail
invites.
IMAGE CREDIT: ACME401
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Ranking of Most UsedPromotional Methods:
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are
unlikely to
rely on
social
media for
event
marketing.
58.7%
IMAGE CREDIT: ANI!
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Image credit: netzkobold
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for event marketing.
B2Bsare most unlikely to rely on
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Events &Fees5
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Most companies
IMAGE CREDIT: RANGERRICK
don’t chargefor events.
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always<10%
charge a fee.
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59% of B2Bs never charge for
events.
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Nonprofits charge for events more than any other business.
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Event Marketing Challenges6
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Biggest EventMarketing Challenges:
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50%can’t get people to respond to invites.
Nearly
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26.4%
don’t know
which online
tool to use.
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13.6% have
no experience using online tools.
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Nonprofits are
more likely to
use an online
tool for event
marketing.
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Fewrespondents
had difficulties collecting fees. 91
7.9%
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Learn more about event marketing in our webinar:
www.HubSpot.com/events
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THANK YOU.