EVENT MANAGEMENT

BY:

Deeksha Rawat

Nidhi Bharti

Vikram Mahajan

One Million Customer Celebration

“AIRTEL”

Brief…. One million Customer celebration

by Airtel Incentive bash for the loyal

customers in Delhi One evening event 4000 invitees (Pre decided by

Airtel) Got brief 3 months prior event

We were asked to design an event in the Southern parts of Delhi or NCR

Objective

To Create a long lasting relationship with the customers

Complete enjoyment for Airtel invitees

Concept

Reaching the Top

Logo…

Person moving with a flag towards mountain peak.

Event Flow

Checklist

Venue Options…

Mittal gardens Tivoli Garden Uppal Orchids (Gurgaon)

These venue are suggested as they are centrally located in south Delhi and have good parking

space

Direct Mailers to customers of the Airtel

E.g.: Watch out for Big n Bright stars on the earth in front of you

Teasers in the form of logo will be sent

Press releases will be issued to media

Pre Event Activities/Promotion

Invitation…

Invitation will be sent in the form of “Empty Wine Bottles” filled with

colorful thermocol balls & glittering stars with a colorful

packaging.

Invitation will mention the theme, venue and other necessary details

These empty bottles will be picked from the different Hotels

Artist Performance… Shah Rukh Khan ( Half hour)

Euphoria (Two Hours)

MC - Gul Panag

DJ Monty

Palash Sen - Euphoria

On the day of the event

Venue Preparation will be finished by 5 pm

Stage will be ready by 3 pm for ‘Trials' by the artists before the actual event

Two Eushers will Escort Chief Guest

Food and Beverage…. Snacks will be served as and

when the first guest will arrive

Bar will open at 8 pm

Food counters will open at 9:15pm

Back Drop Option-1

Back Drop Option-2

Panels are used to cover the mountains

Back Drop…

A mountain will be placed in the back drop and a flag will be placed with the same logo

ENTRANCE

A mountain will be kept in A mountain will be kept in between the entrance.between the entrance.

Every invitee will be given a flag of the logo to put

On the mountain that will be placed on the entrance

Will not be less than 12 ft in height Will not be less than 12 ft in height and not less than 10ft in widthand not less than 10ft in width

Banners placed at entrance will Banners placed at entrance will be symmetrically alignedbe symmetrically aligned

It will be well lighted using It will be well lighted using parking lightsparking lights

Sound System

The Event is in open therefore, 4 spares, 4 bases and 4 tops for a gathering in

will be required

Financials… Venue cost – Rs 2,00,000 Food & Beverage – 3500*325=

11,37,500 Liquor – 3500*225= 4,37,500 Beers Mixers- 4,37,500*60% = 2,62,500 Venue Décor Flowers n Balloons =

1,25,000 DJ / Light / Sound = 1,60,000

Financials… Stage Fabrication including hanger =

18,00,000 Camera man & photographer –55,000

(Only digital Prints) Traveling expenses by cars –

12,00,000 approx. (3500*350)

Invitation – 125*3500 = 4,37,500

Miscellaneous= 1,50,000

Gensets – 4*30,000- 1,20,000

Parking & Security – 60,000(includes 40 security personnel's & 20 Valet parking)

Permissions for sound & people & other– 75,000

Artists cost-4lac + 4lac = 8,00,000

Fire works for 10 minutes =22,000

Portable toilets 10= 40,000

Financials…

DJ Monty = 20,000

Gul Panag for two hours= 1,25,000 Total Cost= 72,27,000 (exclusive

taxes) Extra Manpower… 8 people for 3 days @ Rs. 600= 14,400

12 people on the day of event- 12*800=9600

ACKNOWLEDGEMENTS The Delhi School of Communication

Prof. Surojit Lahiri,Principal

Prof, Ramola Kumar, Dean

Family and Friends

The Almighty

THANK

YOU

QUESTIONS