Event Management Proposal

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Event Management Proposal Prepared for [CLIENT.Company] By [COMPANY.FirstName] [COMPANY.LastName] [COMPANY.Company]

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event management proposal format

Transcript of Event Management Proposal

  • Event Management Proposal

    Prepared for [CLIENT.Company]By [COMPANY.FirstName] [COMPANY.LastName]

    [COMPANY.Company]

  • IntroductionWhy You Need a Professional Event Management PartnerYour reputation depends on external perceptions of your company. A well-executed corporateevent can boost your credibility with clients, prospects, media and other stakeholders. But aflawed event can often cause irreparable damage. For that reason, hiring a professional event management company to orchestrate yourcorporate events is critical. You need experts who can: (1) map out an end-to-end event plan;(2) execute the many logistical tasks required to deliver a quality event; and (3) measure eventoutcomes. As your event management partner, [COMPANY.Company] can oversee every step in theevent process. Outsourcing labor-intensive event logistics management to us lets your teamstay focused on more strategic activities. Who We AreWe are a professional, creative team of event management specialists. [COMPANY.Company]has a combined [YEARS EXPERIENCE] years of experience producing high-quality events ofevery type and scale. Our passion is managing the behind-the-scenes details to deliver asuperior event experience for your audience. We thrive on delighting you - our valued customer- by helping you host events that meet or exceed your business goals.

    Event SummaryOur Understanding of Your NeedsEvery event is different -- and special. Each has it's own distinct audience, tone, personality andset of business objectives. From day one, [COMPANY.Company] focuses on streamlininglogistics so that your event's unique qualities shine through. We have reviewed your initial requirements and understand the following key facts about yourevent:

    Event Name: [EVENT NAME]Date(s): [EVENT DATE]Location: [EVENT LOCATION]Projected Number of Attendees: [NUMBER ATTENDEES]

  • In addition, we understand the following to be your primary event theme and messages:Event Theme: [EVENT THEME] Event Key Messages:

    1. [KEY MESSAGE 1]2. [KEY MESSAGE 2]3. [KEY MESSAGE 3]

    We will work with you to clarify your targeted business outcomes for your event. In ourexperience, typical strategic goals for similar corporate events include:

    Reinforcing brand identity and key messages Positioning the host organization as a thought leader in select areas of focus Educating attendees on products and services Interacting with customers, prospects and other company constituents Identifying and advancing sales leads Generating media coverage for the sponsoring company Providing engaging content for the audience

    We align our proven practices with your needs in each step of the process. That way, we ensureyour desired outcomes stay at the forefront of every decision.

    Our ServicesWhat We Do for YouYou can rely on us to manage end-to-end logistics for your event. Our responsibilities willinclude:

    Event Plan Management maintaining a task plan that thoroughly details all eventmilestones.Event Budget Management managing a central event budget and recording all relevantevent expenses.Site Selection conducting venue research, coordinating site visits and negotiating venuecontracts.Speaker Management managing speaker contracts, ensuring timely delivery of speakertopics andpresentations and coordinating any travel or lodging for out-of-town presenters.Vendor Management interfacing with all event vendors, such as: audio-visualcompanies, premium vendors, caterers, transportation providers, staging companies,photographers and others, as needed.

  • Premium Management researching and procuring giveaways for your event includingattendee gifts and drawing prizes, if desired.Pre-Event Registration accepting attendee registrations online, via e-mail or via phoneand sending confirmations to each registered attendee.Onsite Event Execution ensuring venue setup meets expectations, greeting attendees,and overseeing all vendor activities to achieve a seamless event.Attendee Evaluations disseminating a post-event attendee survey and analyzing resultsto provide you feedback on the event.Post-Event Analysis delivering a post-event report detailing event performance againstgoals to help prepare for your next event.To make sure your event receives the focus it deserves, we will assign a project managerto your event. We will also hold weekly event plan and budget reviews with you to tracktasks, costs and progress against critical milestones.

    PricingPricingOur proposed pricing for end-to-end management of your event is [EVENT TOTAL COST].Payments will be split into a non-refundable retainer -- due at project initation -- along withinterim payments and a final payment as described in the enclosed Event ManagementAgreement. The pricing table below contains a detailed cost breakdown for each of our key areas ofresponsibility. Cost Breakdown[PRICING TABLE]

    Event Management AgreementLetter of AgreementThis agreement is between [CLIENT.Company], hereafter referred to as CLIENT, and[COMPANY.Company], hereafter referred to as CONTRACTOR. Description of ServicesCONTRACTOR will provide event logistic management services, as detailed in the letter

  • proposal dated [PROPOSAL DATE] for CLIENTs [EVENT NAME] on [DATE OF EVENT]. Pricing and Payment TermsThe total cost of event management services provided by the CONTRACTOR is [EVENTTOTAL COST]. CLIENT will make payments as follows: A non-refundable retainer in the amount of $[NONREFUNDABLE RETAINER] uponacceptance of this agreement. $[AMOUNT 1] due on [DATE 1]$[AMOUNT 2] due on [DATE 2] (ten days prior to your event)$[AMOUNT 3] due on [DATE 3] (thirty days after your event) Term/TerminationThis agreement will terminate automatically upon completion of the services required by thisletter of agreement. Changes/CancellationsAny changes made to this letter of agreement must be made in writing and signed by all parties.If the event is canceled, refunds are limited to unearned fees, funds in excess of unused or non-refundable fees and out-of-pocket expenses. If CLIENT cancels less than [CANCELLATIONDAYS] days before the event there will be no refund. Acts of GodIf an act of God, such as a fire, flood, earthquake or other natural calamity shall cause CLIENTto cancel the event, CONTRACTOR will require payment only for the time actually spentplanning CLIENTs event.

    _______________________ _____________[CLIENT.FirstName] [CLIENT.LastName][CLIENT.Company] _______________________ _____________

  • [COMPANY.FirstName] [COMPANY.LastName][COMPANY.Company]