Event Hacks: The Art and Science of the Audience
Transcript of Event Hacks: The Art and Science of the Audience
![Page 1: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/1.jpg)
The art and science of the
audience 3 pointers to growing your event from the ground up
![Page 2: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/2.jpg)
THE OLD ADAGE “GOOD JUDGMENT COMES FROM
EXPERIENCE AND MOST OF
THAT COMES FROM MAKING
BAD JUDGMENTS” RINGS TRUE.
![Page 3: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/3.jpg)
KRISTINE LAURIA’S FIRST
EVENT HAD LITERALLY NO
ATTENDEES!
That’s her!
![Page 4: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/4.jpg)
SHE’S GONE ON TO ORGANIZING COMMUNITY
EVENTS LIKE WALKABOUT
SINGAPORE AND FAILCON.
![Page 5: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/5.jpg)
AND CURATES THELIST.SG – A listing of interesting and unique events in
Singapore with a following of over 3000 readers.
![Page 6: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/6.jpg)
NOW THAT’S IMPRESSIVE
![Page 7: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/7.jpg)
![Page 8: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/8.jpg)
HOW TO GET
STARTED
![Page 9: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/9.jpg)
SEED THE IDEA Ask for the opinions of friends, partners, and
on social media.
![Page 10: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/10.jpg)
ESTABLISH KEY
PARTNERSHIPS There are already people doing what you’re doing so help each other out.
![Page 11: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/11.jpg)
PUBLICIZE List your event in advance.
![Page 12: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/12.jpg)
Do not depend on famous names or
established brands to drive the
marketing and ticket sales for your
event. Be proactive.
![Page 13: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/13.jpg)
PUT UP MORE TICKETS THAN
YOUR EXPECTED ATTENDANCE. ON AVERAGE, 75% WILL TURN UP.
![Page 14: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/14.jpg)
GENERATE EXCITEMENT Use every tool in your marketing toolbox to
build an audience.
![Page 15: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/15.jpg)
Creating an identity in your online
presence is important and sets you
apart.
![Page 16: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/16.jpg)
Get RSVPs early to build social proof
and make going to your event look
more exciting!
![Page 17: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/17.jpg)
If you’ve only got a few sign ups at the start, do not freak out. It’s normal. Most people sign up only a week
before the event.
![Page 18: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/18.jpg)
FOLLOW UP WITH
EVENT GOERS AND
HAVE A VALID EMAIL
FOR THEM TO KEEP IN
TOUCH WITH YOU!
![Page 19: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/19.jpg)
GROW YOUR
AUDIENCE
![Page 20: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/20.jpg)
IDENTIFY AND REACH OUT TO
INFLUENCERS IN YOUR TARGET
AUDIENCE.
![Page 21: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/21.jpg)
They could act as a
mouthpiece for your event.
![Page 22: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/22.jpg)
HAVE A TESTING PHASE
TO UNDERSTAND WHAT
IS INTERESTING OR
ENGAGING TO YOUR
COMMUNITY.
![Page 23: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/23.jpg)
Make use of tools like
MailChimp, Facebook insights, and
Twitter Analytics.
![Page 24: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/24.jpg)
A/B test subject lines in your EDMs or
on social media and push information
out at different times.
![Page 25: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/25.jpg)
You’ll soon be able to gain an understanding of who your audience
is and what they want.
![Page 26: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/26.jpg)
Take note, your community
might not be who you expect
them to be!
![Page 27: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/27.jpg)
Find out what it is you’ve done to attract this group of people and allow
your assumptions to shift to reflect
your community.
![Page 28: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/28.jpg)
KEEP THEM
ENGAGED
![Page 29: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/29.jpg)
BE RESPONSIVE TO YOUR
AUDIENCE Inject your personality on online media, and
find out the tone of the audience and reflect
their voice.
![Page 30: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/30.jpg)
ALWAYS SHOW THE LOVE
TO YOUR COMMUNITY Find a way to giveaway free tickets, get
more sponsors, and so on.
![Page 31: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/31.jpg)
SO HEAD ON OUT
THERE, GET BACK TO
THE DRAWING BOARD,
EXPERIMENT, AND LET
SOME MAGIC HAPPEN!
![Page 32: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/32.jpg)
Learn to ask the right
questions to kickstart
amazing events.
DOWNLOAD
FREE EBOOK
![Page 33: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/33.jpg)
Suling Wong
Produced by
Claire Ding
Original article by
![Page 34: Event Hacks: The Art and Science of the Audience](https://reader036.fdocuments.net/reader036/viewer/2022092623/58754dae1a28abb8208b7c1d/html5/thumbnails/34.jpg)
Share this if you liked it!
Share on Twitter Share on Facebook