Event Experience Design / Service Design Drinks Berlin

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Service Design Drinks Event Experience Design APERTO / JUNE 25, 2014

description

What does it take to create an outstanding event experience? In times of TED, SlideShare & Co when high-quality input is available to everyone – what value has a live event bring to offer? Guest speaker Claudia Brückner is an event experience designer. In her input talk she discussed the changing role of live events. How can they facilitate meaningful interactions? And enable people to communicate with each other? This summer edition of Service Design Drinks was hosted at Aperto. The digital communication firm opened their courtyard in Mitte, invited to chilled drinks and vivid conversations.

Transcript of Event Experience Design / Service Design Drinks Berlin

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ServiceDesignDrinksEventExperienceDesign

A P E R T O / J U N E 2 5 , 2 0 1 4

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Katharina-Paulus-Str.Claudia Brückner@clastronautin

Event Experience Designer. Event Concepts. Event Management. Innovation Facilitator. Design Thinking Coach.

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Why are you going to Conferences?

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Learning. Inspiration. Networking. Exchange. Experience the Topic.

Why are you going to Conferences?

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And what do you get?

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Photo: Rob Hyndman

this.

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Why this gap?

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21Century Conference Participants

speaker has no exclusiveknowledge anymore

access to knowledge & resources

N E W R O L E O F T H E E X P E R TN E W R O L E O F T H E A U D I E N C E

tools for collaboration& co-creation

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Status quo ConferencesStatus quo Conferences

most Conferences are as interactive, inspiring & collaborative as watching TV

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Conferences fail, because they don't design interactions.

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Because Learning, Inspiration,Networking, Exchange & Experiencing the topicare based on (human) interaction.

Why Interaction ?

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Can we design human Interactions ?

no.

facilitate (human) interactions at conferences

by designing Event Experiences

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Designing event experiences that facilitate (human) interactions.

Event Experience Design

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What has this to do with Service Design?

How to …design event experiences that facilitate (human) interactions?

Design Touchpoints & the journey between them

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Touchpoints: Activity & Space

O N L I N E & O F F L I N E

online & offline activities & spaces

activities that facilitate interaction between participants

spaces that facilitate interaction between participants

A C T I V I T Y S PA C E

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beyond the event

Touchpoints & the journey between them

P R E - , E V E N T, P O S T-

online or offline activities & space: before, at & after the event

online & offline activities that facilitate interaction between participants

online & offline space that facilitates interaction between participants

A C T I V I T Y S PA C E

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P R E - P O S T-E V E N T

Event Experiene Design

Networking & ExchangeLearning & Inspiration

Experience Topic

A C T I V I T Y

S PA C E

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P R E - P O S T-E V E N T

Event Experiene Design

Networking & ExchangeLearning & Inspiration

Experience Topic

A C T I V I T Y

S PA C E

now

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P R E - P O S T-E V E N T

Event Experiene Design

Networking & ExchangeLearning & Inspiration

Experience Topic

A C T I V I T Y

S PA C E

possible

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Event Experience Design Cases & Examples

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Event Experience Design

P R E - P O S T-E V E N T

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Event Experience DesignSXSW Panel Picker

S PA C E

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Event Experience DesignSXSW Panel Picker

S PA C E

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P R E - P O S T-E V E N T

Networking & ExchangeLearning & Inspiration

A C T I V I T Y

S PA C E

SXSW Panel Picker

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Event Experience Design

P R E - P O S T-E V E N T

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S PA C E

Next Berlin: Conference App

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S PA C E

Next Berlin: Conference App

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P R E - P O S T-E V E N T

A C T I V I T Y

S PA C E

Next Berlin: Conference App

Networking & ExchangeLearning & Inspiration

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Photo: Service Design Berlin

Service Experience Camp

S PA C E

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Photo: Service Design Berlin

S PA C E

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Photo: Service Design Berlin

S PA C E

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P R E - P O S T-E V E N T

Service Experience Camp

A C T I V I T Y

S PA C E

Networking & ExchangeExperience Topic

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Event Experience Design

P R E - P O S T-E V E N T

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CoThinkTank

Photo: tackle Service Design

A C T I V I T Y

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Photo: tackle Service Design

A C T I V I T Y

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Photo: tackle Service Design

A C T I V I T Y

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Sketch: tackle Service Design

A C T I V I T Y

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P R E - P O S T-E V E N T

A C T I V I T Y

S PA C E

Networking & ExchangeExperience Topic

CoThinkTank

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Other Tools

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Katharina-Paulus-Str.Host/Organiser

Speaker

Sponsor

AttendeeAttendee

Other Tools: Stakeholder Map

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Other Tools: Blueprint

Icons: Olyn LeRoy, Dmitry Baranovskiy / The Noun Project

Customer Actions

Onstage / Visible Contact Employee Actions

Backstage/Invisible Contact Employee Actions

Support Processes

Physical Evidence

L I N E O F V I S I B I L I T Y

L I N E O F I N T E R A C T I O N

I N T E R N A L I N T E R A C T I O N

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Other Tools: Desktop Walkthrough

Photo: big-design.org

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Video: raumlabor berlin

Other Tools: Co-Creation

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Photo: Gregor Fischer | re:publica 2012

Other Tools: Co-Creation

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Photo: Gregor Fischer | re:publica 2012

Other Tools: Co-Creation

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Event Experience Design

Learning, Exchange & Networking don’t just happen automatically.Interactions need to be facilitated.Use your tools, Service Designer!

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ExerciseNote event experiences or create ideas that facilitate interactions between participants.

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Event experience cases & ideas — #

Note event experiences or create ideas that facilitateinteractions between participants.

!"#$ %& $'$!(:

)$*+,-.(-%!:

")),$**$) !$$):

(/.$: Activity Space

Pre-

Physical Virtual

Post-Event.0"*$:

#$)-1#:

*2$(+0:

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Service Experience Campwww.serviceexperiencecamp.de • 13 - 14 Sept 2014, Berlin

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See you atthe next event

servicedesignberlin.de

@SD_Berlin

fb.com/servicedesignberlin

claudiabrueckner.de

@clastronautin