EVENTS AND SPONSORSHIP

PRESENTED BY-

GROUP-3

AASTHA MANGLIK 141203

BIBHUSITA DEKA 141213

HIMANSHU GHIYA 141223

PARAG CHAUBEY 141233

ROOPAL AGRAWAL 141243

SIDDHARTH THAKUR 141253

RAHUL AGGARWAL 131246

What is an Event

A planned public or social gathering.

May be a musical night, festival, sports

event etc.

Ideal Event

Audience closely matches target market

Event generates media attention

Event is unique with few sponsors

Event lends itself to ancillary activities

Event enhances brand image of sponsor

IPL

IPL(Indian Premier League) one of the biggest leagues for its viewership.

Star players all across the world have been part of it.

IMG(International Management Group), a international firm based in New York looks after the event management of IPL.

Superstars like Jennifer Lopez, Pitbull, Enrique, Akon etc. have performed in the IPL ceremonies.

Facts

Particulars Amount

Chief Administrator BCCI

Number of teams 8

Brand Value $4.13Billion

Advertisement Revenue $14 Million

Revenue from Team

Sponsorship

500 Crore INR

Viewership 184 Million

Telecast 10 countries+ Middle east+

Sub Saharan Africa

Revenue Per 10 Seconds

Ads.*

15 Lac INR

CLUB NAME OWNER NAME CAPTAIN

CHENNAI SUPER

KINGS

N SRINIVASAN

(INDIA CEMENTS)

M S DHONI

DELHI

DAREDEVILS

GRANDHI MALIKARJUN

RAO(GMR)

KEVIN

PETERSON

KINGS X1

PUNJAB

PREITY ZINTA(PZNZ MEDIA)

NESS WADIA(BOMBAY

DYEING)

MOHIT BURMAN(DABUR)

GEORGE BAILEY

KOLKATA KNIGHT

RIDERS

SHAHRUKH KHAN(RED

CHILLIES ENTERTAINMENT

GAUTAM

GAMBHIR

MUMBAI INDIANS MUKESH AMBANI(RELIANCE

GROUP

TEESTA RETAIL

ROHIT SHARMA

RAJASTHAN

ROYALS

LACHLAN

MURDOCH(EMERGING MEDIA)

SHILPA SHETTY,RAJ

KUNDRA(UK TRADECORP LTD)

SHANE WATSON

ROYAL

CHALLENGERS

BANGALORE

Dr VIJAY MALLYA(UB GROUP) VIRAT KOHLI

Objective of IPL

Identify with a particular target market

Increase salience of a brand

Create experiences and evoke feelings

Express commitments on social issues

Enhance Corporate image

Entertain key clients

Permit Merchandising

What is Sponsorship

Sponsorship is cash or any kind of fee

which is paid to support an event and in

exchange getting public recognition for

that support.

Different from advertising because in

sponsorship product attributes can not

be communicated.

Done with expectation of commercial

return.

Types of Sponsors

Title Sponsor

Media Sponsor

Technical Sponsor

Location Sponsor

In-kind Sponsor

Major Sponsorship

Decisions Pepsi replaced DLF as the title sponsor of IPL

after placing a bid of Rs 396.8 crores for a 5-year

period (2012- 2017). DLF had acquired the rights

for initial 5 seasons for Rs 200 crores.

Sony Entertainment Television got rights for

broadcasting IPL for a period of 10 years in India,

Bangladesh, Bhutan, Nepal for $ 1.4 billion.

Pepsi

Fan can

Ohh yes abhi

Kingfisher

Kingfisher

Star Plus

Nayi Soch Award

Vodafone

Superfan Contest

Karbonn

Karbonn Kamaal Catch

Yes Bank

Maximum 6’s

Social Cause

UNEP(United Nations Environment Programme) and IPL: The Diary of a Partnership

IPL was an opportunity to address environmental footprint and promote environmental messages across the world

Franchise’s kept workshop’s for better environmental installations.

Mumbai Indian’s

Education for all initiative to promote education

amongst weaker section of society

Royal Challenger’s Bangalore’s

Green initiative