How effective is the combination of your main product and ancillary texts?

Here i will describe the synergy between my ancillary products and my music video. As a group

we wanted to create a product that would be marketable as a whole package, i also will discuss

how effective my product is as a whole. Lastly I will suggest other methods of advertisement that would suit my product if i was to actually release

this single to consumers on the market.

Our overall product as a whole explores the themes of loss and depression so the tone of the media piece is one of sadness. We made sure this tone ran throughout each

piece of our work in order to create a consistent and effective product. We did this by insuring throughout the

photo shoot for the ancillary products and the music video, the actor was wearing black clothing to create that

dark solemn feel to the project . In the music video our artist mostly wore black, she also wore black in the photo

shoot for the CD packaging and poster.

Themes /Tone

Our artist also wore dark make up. As we can see on the poster the artist isn’t

smiling very much and has a sad expression, this was done on purpose

to tie in with the mood that has been set by the music video, the only time we see that artist smiling in the video is in the

flashbacks when she is reminiscing about when she used to be happy before

the death of her partner.

Themes /Tone

In order to combine all our pieces we made sure everything was shot in monochrome, the music video and the pictures for the ancillary products. Shooting in monochrome can often be used to shoot slow tempo songs where a certain tone is trying to be set, in our case it was the tone of sadness and depression and bereavement. We felt shooting in black and white would enhance the narrative . we used black and white in both the video and ancillary products linking the products making them come together as whole. Using black and white in both provides a running theme which audience can easily recognise.

Themes /Tone

Lexis/ House style

The language used in our project was formal, this formal language was used in the poster and the CD cover on the front and the back, also the narrative in the music video was also formal. This is a convention of our genre, the only type of genre which doesn’t always include formal language is hip hop/ rap which often contains slang. This formal language was used throughout to provide continuity

Lexis/ House style

My ancillary products complement each other as the same font Felix tilt has featured throughout the

CD case (front and back), throughout the inserts and on the advertisement poster and

printed on the CD disc. This creates a strong brand identify and

would be effective if we were to actually release our music product

to the market.

Lexis/ House style

For our house style we used the same colouring, black and white to keep in with the dark depressing type theme and to go well with our video which is shot in black and white, using bright colours such as yellowand pink in our CD and poster wouldn’t have worked well with our music video and there would have been no link or consistency. However we did use red to break up the black and white theme , we felt red was appropriate as the current themes through out the ancillary products and the music videos have been love, depression and death . Red is often used to represent love and death; we tried to use a darker red so that it would be a similar colour to blood. Also using a postmodern outlook, which would argues that the aesthetic s of a product is more important than the content, we wanted something that would catch the audiences eye amongst everything else, making our products stand out more than if it was just black and white

For example Rihannas album ‘Rated R’ she uses black and white through out but adds a colour image to break up the black and white and draw the image of her to the audience’s attention

Lexis/ House style

Again Michael Jacksons bad album although the rest of the album isn't black and white the image is still quite dark and dull but he has coloured the font for the name of the album in red

Lexis/ House style

Again with the use of the same font and in the same colour we are starting to build up a brand that works well and has an easily recognisable link to one and other. Similar to the artist Paloma faith, all the way through her career she has used the same font on all her album covers, single cover and advertisement posters.

ImageryFirstly the imagery is effective in making the products work together for example the house style of the product is mainly black and white. This has been reinforced with the imagery of the video where that artist only wears black and white, the video is also shot in black and white (monochrome). When editing the picture for the poster, we added a very subtle shadowing effect, half of the girls face is dark and half of it is light, the light side reflects the happy times she had when her boyfriend was alive and slowly her face becomes more shadowed and darker. This represents the transition of emotions of our artist throughout the video, again providing a link between the video and the ancillary products.

ImageryTo quote our treatment “Our groups main idea is to create a mysterious performance based black and white music video”. However we needed to also ensure our print products had the same mysterious feel to create intertextuality. I feel like we have achieved this, our video consisted of a girl who’s boyfriend dies however we don’t know, how? Why? Or where? We see our artist take some pills and then she wakes up and she is with her boyfriend. We don’t know if she is dreaming? Or if she is dead and has gone to meet him on the other side? So in order to tie in our ancillary products to have this same mysterious theme, we took our photo shoot very seriously and thought carefully as to how we can tie in this theme. As you can see from the front of our CD we have used an image where the artists face cannot be seen, as her hair is covering her face, by not being able to see the artists face and connect with her through the notion of looking, it leaves her physical appearance and the emotions she is, all a mystery. Providing continuity between the products.

How do my ancillary product act as an effective

promotional artefact? Do they advertise effectively?

The purpose of a poster is to promote the release of the CD date in order for consumers to buy it. We have tried to make our poster work as an effective

promotional artefact by using big fonts for key information on the poster. For example the name of

the single, the artist name and the release date to let the customers know when they are able to go

out and buy it. The two key purposes of the poster is one to make customers aware of the single and secondly to let them know when they‘ll be able to

get it. So our group made sure that those key purposes were fulfilled first, we made sure the release date stood out my by putting it in red

writing against a black and white background.

We also made sure we used an effective image, the image we used features our artist looking straight

at the camera, engaging with the audience.

Other methods of promoting my product that fall in line with the

theme of my media piece?

If I was to promote my media piece to actually be sold to consumers, in order to still have that continuity I would

promote my single on indie radio station like Radio panic and urban rival who specialise in indie pop and alternative.

However I would also promote it on radio stations like capital fm and kiss 100 who play a range of genres and are

more likely to reach mass markets.

I would organise for advertisement posters to be concentrated in areas such as brick lane where indie music

is very popular amongst the clientele who like to shop there.

In terms of digital promotion I would try and get my single advertise on Vevo on the side of other music videos, this is very effective as it many people watch their video through

Vevo so many people are likely to see it.