Dr. Tony Ratliff - "Smartups Startups Presentation - Investor Relations"
Evan Ratliff - Atavist. Where Stories Beging...
17
-
Upload
ifbookthen -
Category
Documents
-
view
6.102 -
download
0
description
First of the Technology Business Models. Evan Ratliff presents Atavist, a platform that offers innovative software tools for digital publishing.
Transcript of Evan Ratliff - Atavist. Where Stories Beging...
+Publishing Software
Atavist is...a storytelling company
I. PUBLISHING
4
QuickTime™ and a decompressor
are needed to see this picture.
Stories between magazine and book
length, sold individually
The Atavist is...
Multimedia that’s designed and
integrated in every story
Going into business with the writer...
1. Flat story fee: not an advance against royalties
2. Split the sales: generally 50-50
3. Share the marketing responsibilities
4. Make money over the life of the story (often including back end-film and TV)
Telling the story that fits the platform: Text versions for ebook readers...
Multimedia versions for mobile apps and the Web
II. SOFTWARE
Web app Mobile apps EbooksREADERS
CREATORS
The editor takes control of the technology
Publishing across platforms without reformatting
The diversity of what constitutes “publishers”
Rethinking what a digital book can be
Atavist’s future is...
Professional publishing Individual storytellingProfessional publishing
