eValue Report - Euro 2012 Sponsors
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Transcript of eValue Report - Euro 2012 Sponsors
A division of Parta Dialogue Inc. symbol: TSX-‐V : PAD eValue ™ ©2012 All rights reserved
www.evaluesuite.com
A special eValue™ report
Euro 2012 Sponsors Measuring social media efficiency as of June 6, 2012
A division of Parta Dialogue Inc. symbol: TSX-‐V : PAD eValue ™ ©2012 All rights reserved
www.evaluesuite.com
About eValue™
The eValue™ Social Media ROI Suite is a set of so9ware as a service tools designed to calculate the performance of corporate social media campaigns by comparing natural (earned) engagement behavior of online communiCes against the paid promoCon and management efforts deployed by companies to build these followings. The Suite’s Efficiency Calculator analyzes publicly-‐available data from the Facebook, TwiOer and YouTube accounts of global brands and ranks all resulCng performance figures on a percenCle scale. The benchmark database is currently tracking engagement sta<s<cs of 11,393 global corporate social media accounts and aims to reach 20,000 by the end of summer 2012.
A division of Parta Dialogue Inc. symbol: TSX-‐V : PAD eValue ™ ©2012 All rights reserved
www.evaluesuite.com
Euro 2012 Presenting Sponsors
A division of Parta Dialogue Inc. symbol: TSX-‐V : PAD eValue ™ ©2012 All rights reserved
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Sharp Carlsberg KIA McDonald’s Coca-‐Cola
eValue™ Social Media Efficiency Scores
ConCnental Orange Canon Castrol Adidas Hyundai
page : 4 Canadian Banking Sector
eValue™ Report – May 2012
A division of Parta Dialogue Inc. symbol: TSX-‐V : PAD eValue ™ ©2012 All rights reserved
www.evaluesuite.com
Adidas Football By Platform
A division of Parta Dialogue Inc. symbol: TSX-‐V : PAD eValue ™ ©2012 All rights reserved
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Digging Deeper: Adidas Performance on Facebook
A division of Parta Dialogue Inc. symbol: TSX-‐V : PAD eValue ™ ©2012 All rights reserved
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Adidas Facebook Recommendations
Facebook recommenda<ons • Posts through 3rd party applicaCons get stacked and lose visibility. Post
manually when possible to avoid that.
• Posts between 100 and 250 characters (less than 3 lines of text) see about 60% more likes, comments and shares than posts greater than 250 characters.
A division of Parta Dialogue Inc. symbol: TSX-‐V : PAD eValue ™ ©2012 All rights reserved
www.evaluesuite.com
Coca-Cola Performance on Twitter
A division of Parta Dialogue Inc. symbol: TSX-‐V : PAD eValue ™ ©2012 All rights reserved
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Digging Deeper: Coca-Cola Performance on Twitter
A division of Parta Dialogue Inc. symbol: TSX-‐V : PAD eValue ™ ©2012 All rights reserved
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How Could Coca-Cola Improve on Twitter?
TwiDer Recommenda<ons • Providing responses is great but make sure you create conversaCons as
well. InteracCon is a two was street.
• People Re-‐tweet more when you ask them to. A simple "Please RT" will do the trick.
• Use the Euro 2012 hashtag to increase visibility with the growth in popularity that will surround this event.
A division of Parta Dialogue Inc. symbol: TSX-‐V : PAD eValue ™ ©2012 All rights reserved
www.evaluesuite.com
Carlsberg Performance on YouTube
A division of Parta Dialogue Inc. symbol: TSX-‐V : PAD eValue ™ ©2012 All rights reserved
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Digging Deeper: Carlsberg Performance on YouTube
A division of Parta Dialogue Inc. symbol: TSX-‐V : PAD eValue ™ ©2012 All rights reserved
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How Could Carlsberg Improve on YouTube ?
YouTube recommenda<ons 1. Monitor and reply on comments on both the channel home as well as
individual videos.
A division of Parta Dialogue Inc. symbol: TSX-‐V : PAD eValue ™ ©2012 All rights reserved
www.evaluesuite.com
Our Final Thoughts • The UEFA Euro tournament is one of the largest spor<ng events in the
world and gains considerable aDen<on from the public and garners a premium for sponsorship dollars. Being <ed to this type of event has the possibility to increase ac<vity on a page over the short term and increase EdgeRank affinity with users over a longer period.
• It is surprising that the majority of brands included in this study do not u<lize the Euro 2012 logo in the page branding just days before kickoff of the event.
• More surprising was a lack of presence for the Canon brand in TwiDer and the fact that their largest Facebook presence is a fan page.
• Stay Tuned for an addi<onal report at the end of the Euro 2012 to see how the sponsors eValue scores have faired with an increase in visibility related to the event.
-‐The #engagementlabs research team
A division of Parta Dialogue Inc. symbol: TSX-‐V : PAD eValue ™ ©2012 All rights reserved
www.evaluesuite.com
About Us We are #social enablers for #all things digital we are totally focused on #social engagement & opCmizaCon We offer a targeted range of social strategies, customized engagement placorms and analyCc tools to measure performance and ROI. www.engagementlabs.com.
A division of Parta Dialogue Inc. symbol: TSX-‐V : PAD eValue ™ ©2012 All rights reserved
www.evaluesuite.com
Derek Jen, Senior Product Manager Skype: derekparta TwiOer: @derekjen E-‐mail: [email protected]
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