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My film is represented through the film itself and my two ancillarytasks - my magazine review page and film poster. This combination

of products increases awareness and recognisability of a film, andwork in synergy with each other to create something bigger.

CROSSMEDIA

PLATFORMS

BRAND IDENTITY typographyI created a brand identity by using the same typography across my film and its synergous ancillary tasks. I found during research that a consistent use of font is important as it helps films establish an easily recognisable identity foran audience. This can be seen in iconic films such as 'Star Wars' and 'Harry Potter' where their iconic font choice becomes a key part of their branding across all advertising and film titles. I used the font 'Lato' across all titles and writing in the film, and then also across the poster. I slightly changed this for my 'magazine review' where I used different fonts, however this was because conventionally magazines use their own fonts and their own branding rather than that of each individual film they review.

I used this image of my protagonist in herhandcuffs across the magazine review to ensure that my character is recognisable. This aids an audience in immediately being able to associate my character, her clothes, her makeup and her overall aesthetic with my film.

PHOTO SYNERGYI have further created synergy through my images so that audiences can clearly associate the different media products with a the single film. 

ICONOGRAPHYI use symbolism and iconography through the image of the 'gun' which adds to the overalleffectiveness of my film and it's ancillary products. The gun is a key feature of the film as itis the tool used to 'erase a player' and is the focal point of the opening and ending. It is also

a symbol of 'murder' and thus an audience immediately will connote imagery of the gunupon reading the title: 'Do you dream of murder?'. Thus I use the icon of the gun throughout

my ancillary tasks. It is the focal point of the poster, completely dominating it, whichexemplifies the importance of iconography, and creates immediate associations with

murder, I then use this imagery again in the magazine review, where I feature a prominentimage of my protagonist pointing the gun at the reader. .

BRAND IDENTITY glitch artI lastly created a brand identity by using 'glitch art' throughout the film and its ancillary tasks.

I did this as, from a semiotic standpoint, it connotes video games/virtual reality and subtly hints to the audience that this is a game. 

I further used this same red and blue 'glitch' across the three platforms to synergise them and create recognisable imagery. The use of the red and blue also can somewhat confuse a person's vision which draws on this 'uneasy' and 'unnerving' atmosphere that the film creates.