Evaluation task 3

Daniel Monaghan

What kind of media institution might distribute your media product and why?

• I have designed a new magazine which will be completely different to anything else in my market also the genre my magazine is aimed at is poorly represented in the market therefore my magazine has the chance to become market leader, gaining high profits. Therefore the distribution for my magazine will have to be at the optimum level reaching as many people as it can, the main distributers I have been looking at are Bauer and IPC Media.

Bauer• Bauer currently distribute over 300 magazines in 15 different

countries, as well as online, TV and radio. Bauer work with big magazine brands such as Kerrang!, Q and MOJO which are all big music magazines and could be considered my rivals.

• Choosing Bauer as my distributer means I am going with an experienced distributer who knows how to sell my magazine to my target audience, they have helped big brands such as Kerrang and Q gain their status, hopefully they will be able to do the same for my magazine.

• Another reason to choose Bauer as the distributer for my magazine is they distribute online, this is key as my target audience uses the internet more than any other age group allowing this to be a key way of distributing to them.

IPC Media

• IPC distributes 60 brands of media in the UK this therefore means they will be able to distribute to my UK audience, they have good knowledge and experience with my target audience as they distribute for NME which is one of the most popular magazines in the UK, this could allow them to make my magazine reach the same status as NME.

• Unlike Bauer, IPC Media do not have a wide range of media platforms, therefore my magazine would not be distributed to as many people in my target market thus causing my magazine not to do well.

Conclusion

• In conclusion for my magazine I have chosen Bauer to distribute my magazine because they already distribute with some of the most popular music magazine and 300 other types of media, showing they have lots of experience which can allow my product to sell lots, they have good experience with my target audience distributing music magazines of a similar genre therefore know how to distribute my product effectively.

• The main reason I didn’t choose IPC Media is they don’t sell lots of music magazines as they mainly specialise in sports therefore they would not be as effective as Bauer.